All the people boycott Lotte! What can companies do for this silent battle?

South Korea's Lotte Group signed a land exchange agreement for Tigers, and "Sade" entered the operating phase. The news of the indignation of countless people spread across the country, setting off a wave of "resistance to Lotte" across the country. As the wind blew up, the authors found that the situation seemed to be interesting.

"The Lotte Supermarket has been fined 500,000 yuan for fake promotion," "The Lotte Supermarket Beijing 3 stores have been closed down by suppliers for recovery of debts," and "Lottemart Jiangsu Danyang Store has been sealed for nearly a month due to the existence of fire hazards..." One out, called good sounds. As Xiaobian, whose patriotic mood has been particularly high at this time, is a bit puzzled. Can we only appeal to the public to resist such an opponent, and can only achieve these goals through these normal and unnatural means?

For businesses, obviously not!

It is understood that Lotte Group is one of the five largest groups in Korea and the world’s top 500 multinational companies. At present, globalization strategy has prospered in nearly 20 countries around the world. Since Lotte entered the Chinese market in 1994, it has performed well in many fields including food, retail, tourism, petrochemical, construction, manufacturing, finance, and services.

The way to defeat the most decent opponent is not to speak with a sword, not to hide a knife, but to compete in a fair arena. For Lotte, we seem to focus only on wins and losses and ignore the process. The more patriotic our sentiment has grown, the more likely it is that Lotte will lose. However, the gladiator that really convinced Lotte that our company stood up and defeated Lotte with its strength.

Today, we only analyzed from the retail sector, a branch of Lotte's huge empire. Why didn't you beat it earlier?

Lotte's advanced logistics system leads the development of the Korean retail industry. From traditional shopping to online shopping, Lotte is the leader of the Korean logistics industry and is leading the development of the entire retail industry. Whether it is a department store, a discount store, a supermarket, a convenience store, or TV shopping and online shopping, Lotte can always advance one step ahead of its rivals and provide its customers with a faster shopping environment, personalized products and services with its advanced logistics system. . Lotte has created a brand-new shopping culture and has made tremendous contributions to improving the quality of life of customers.

This point, our business is rarely done, not to mention the company that can make a comeback in the world like Lotte. When we all call for boycotts, what companies need to do is to “strengthen one's skills to strengthen oneself”.

Lotte dominates online shopping trends and becomes Korea's largest online shopping mall. Lotte has a wide range of logistics infrastructure and experience that dominate the trend of online shopping in South Korea. Lotte Online Shopping is Korea's first comprehensive shopping website opened in 1996. Through its continuous development, it has become Korea's largest Internet integrated shopping mall with more than 15 million members. Lotte's fortune was seven years earlier than Ma Yun, who had already known the world.

Lotte strengthens its advantages in the field and advances toward the goal of becoming a globally superior company. Lotte has entered the world market based on its successful experience in China. It plans to become the leading retailer in Asia by 2020. To achieve this goal, Lotte continues to strengthen its leading edge in various fields in the domestic market. The long-term development of a company is focused on the company's focus and development strategy. Lotte continues to replicate its successful model while accumulating experience. When all of us call for boycotts, what enterprises need to do is to “stably use skills to control foreigners”!

For individuals, after working well in their own industries, creating more GDP, and having a strong national economy, we are naturally more emboldened; for enterprises, on the one hand, they can be taken off the shelves with companies like Jumei Youpin and Weilong. Lotte goods and services. On the other hand, what enterprises should do is to improve their own quality of goods so that Chinese people can choose their products because of their quality. By that time, there is no need to boycott these foreign products and they will not have a market in China.

Frankly speaking, compared with the past "patriotic acts", the people of this country are still more rational. “If you live or die in a profit-making country, you must avoid it because of misfortunes.” Patriotic sentiments are necessary, and more sensibility is the best safeguard for the country's honor! To share with you a speech made by a guy about boycotting Japanese goods:

After the boycott,

Let us calm down and make good products.

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