Under the influence of factors such as declining transaction volume in the property market, continued bank loan restriction policies, and rising labor logistics costs, the overall situation of Chengdu home furnishing building materials enterprises is not satisfactory, but Chengdu outdoor furniture has attracted more and more people's attention and love in a fresh posture .
Although the outdoor furniture industry in Chengdu has not developed for a long time in China, the competition has become more and more fierce. More companies have begun to pay attention to the brand effect, pay attention to efficient and efficient Internet e-commerce, and seek a diversified sales model. Nowadays, many home building materials companies in Chengdu have begun to lay community channels to carry out integrated construction of sales, publicity and services, trying to break the deadlock and optimize brands to further expand the market to enhance the competitiveness of enterprises.
At present, the home furnishing building materials market in Chengdu can be said to be "two sides of ice and fire." "Bing" is reflected in the market environment is not conducive to the development of the home building materials industry: first, since last year, the Chengdu property market has experienced a severe decline in transaction volume, which has led to a decline in the demand for Chengdu home building materials; Being trapped, the ability to buy houses and home decoration is reduced; again, there are many foreign high-end brands. If local enterprises in Chengdu want to surpass foreign high-end brands, they still need to work hard.
"Fire" is reflected in the fact that there is still a lot of rigid demand in Chengdu, which brings opportunities to outdoor furniture companies in Chengdu: first, the large-scale construction of affordable housing reduces the cost of buying houses and allows more people to have money to decorate; second, there are a lot of improvements in Chengdu Demand, on average, every family in China has a decoration requirement every ten years, and Chengdu is no different. As people pay more and more attention to leisure life, the popularity of outdoor furniture in Chengdu is getting higher and higher.
Under the current market conditions, cost-effective brand enterprises will grow larger and larger, while low-end brands are only gradually declining and eventually eliminated. Therefore, in order to become bigger and stronger, Chengdu home building materials enterprises must adhere to the branding strategy for a long time and actively carry out channel construction.
In view of the current market environment, many outdoor furniture companies in Chengdu have tried to set up service points and sales points directly in various communities, so that the brand influence can reach thousands of households. At a specific operational level, building material companies generally make preliminary preparations in the community: First, seize the opportunity to communicate with the owner through building sweeping and other methods to grasp the accurate information of the customer; then, through advertising, activities, and set up a resident site In other ways, to promote corporate culture, establish a brand effect, and face the community consumers. Community sales are an effective sales channel, which is conducive to the construction of the terminal sales channels of enterprises, and is also of great significance to the construction and development of brands.
According to the summary of experience, enterprises can start community channel construction from the following three aspects: first, strengthen the advertising of corporate brands; second, strengthen the training of professional knowledge and literacy of corporate sales personnel; and, again, improve the after-sales service of corporate products. In addition, companies should collect more information about the community to seize business opportunities. For example, Chengdu Xiangyi Flower City has more than 200 people closing the house at the same time, so it is best for enterprises to settle in the community to choose this tenancy.
In short, in the market environment where opportunities and challenges coexist, community channels will be favored by more and more outdoor furniture companies in Chengdu. This model is direct and effective, which is conducive to forming word of mouth and enhancing brand influence, and is an important means for enterprises to develop regional markets.
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