Domestic stone channel construction
First, a series of markets, including branches, subsidiaries, operators,
Second, all kinds of professional and comprehensive exhibition propaganda methods,
Third, the contract form for this project
Fourth, set up an export channel.
The domestic stone industry experience has only been developed for more than 20 years, and the results are obvious, but we have to admit that we have a huge gap between the international stone industry and some developed countries. The highest data in the country, why the market price of wood is basically no more than 200 yuan / square Rice, some of the imported plates have a market price of up to thousands of dollars per square meter? As the quality of raw materials is our family, our ability is more market share, to the greatest extent? The key to the problem lies in the stone brand Value, of course, also includes many other factors. Since the realization, the gap has calmed down, eliminated idols, and made some real bubbles, as early as the foreign counterparts. However, with the development of enterprises, it is imperative for domestic stone enterprises to leave this region. With the development of their own efforts to improve the brand management model, diversified value, professionalism and combination, it is not limited to sales of resource waste and rough processing. Development ideas, so-called expenditures.
Regarding the management of stone enterprises, the problem of the stone industry is that many companies do not have good fist products, only in the low-level competition, the market value within the scope.
If a stone enterprise does not have a really good product, talk about the development of the brand. Of course, good products, in the premise of the domestic industry, the real glass-ceramics and independent development and production capacity is the company's about 50 metamorphic fortress stone market), three companies, also the Shantou glass-ceramics in Hushan and other countries, these four The company's glass-ceramics reached 1 million square meters. In the relatively high level of technical content of the domestic stone industry, all of their glass-ceramics industry has a higher representation, more complex synthetic resin materials, artificial stone fields, guards and independent development and production capacity at the technical level, less than 10, including this letter, in addition to guarding the many stones in the fortress stone, the company concentrates on the survival and development of more domestic stone enterprises. In this model, it establishes sales channels in their domestic stone industry, and some are just another The process of replication, including duplication, is a very rare set of competition and power modes, and is therefore doomed to their market development, enterprise development, even without perfect products, good tough marketing channels. Slowly, the market will move forward.
First of all, the marketing network, established, the most common practice is that the national stone enterprises choose some key markets, focus on the offensive, and then seek to gain a larger market share. But the problem is that nowadays, Beijing, low-carbon environmental protection projects, Beijing and Shanghai stone products demand, in recent years, the demand for the market has been in the forefront, in Beijing, Shanghai, Guangzhou and other representative domestic stone market towns, countless Domestic and foreign suppliers are in the market of stone, and the degree of contradiction between supply and demand today directly determines the market competition. It is conceivable that the market competition of some cities is invincible.
Of course, if a company wants to win the market, several large grounds must win, but the most important thing is that the company has a clear understanding of the competitiveness of its products and comprehensive strength, rather than blindly following up. Companies that want to be mature and strong should also be more versatile and best-in-class with the lowest cost and best opportunity, or at the end of the follow-up, never rely on an expensive touch. If the time is not mature, it should be a more refined differentiation strategy, with its own characteristics of the actual situation, slowly drawing.
These from many domestic stone enterprises will be better reflected in several cities and more, fully illustrating the lack of creativity, many stone companies lack flexibility and versatility. However, in the market power grid operating enterprises, more funds to set up branches, subsidiaries, it can be a good business, management, sales and business development direction owners can better control, but it also seriously restricts the development of enterprises, from Funds to a single enterprise can not fully adapt to the development of market demand, the real solution must go to the development of the alliance, establish and improve the possible diversification, truly achieve strong cooperation with the channel dealer group, and create a win-win cooperation. In this way, cabinet stores, shops, and paint shops go home. Domestic stone companies have a long way to go, or build most of their brand image, product development and technology, management strategy and corporate culture. Personality is also constantly market-conscious and enjoys a high reputation.
Secondly, the exhibition economy has become an important operation method for many stone enterprises. A large number of stone enterprises as propaganda, do not only sell, twice a year, visit the exhibition, the next project is enough to support the sales list. But based on some stone enterprise models, the author believes that improvements are needed in many areas.
The first one is poor, many professional exhibitors provide excellent products, as long as others, so they do not pay too dull, most of them appear not elaborately displayed, nor charming atmosphere, exhibition hall, but they look at these traps, is the corporate brand culture And the added value of deferred performance products.
Some people think that there is only one form, the key is to show off, this idea is good, but this looks very close, many exhibition halls, some sense, some are rare, even when people watch from a psychological perspective, The lively effect is sure to have a gap in the exhibition. This is an economical and lively atmosphere. The negotiation of some exhibition halls is a gathering of friends. This article believes that a good idea should be from a different perspective.
Second, it includes a complete selection, new product development, exhibition, promotion and tracking. Some companies have systematic planning, preparation for battle, and other people, a comprehensive effect exhibition that has not been noticed. Exhibitors should combine the characteristics of the exhibition and choose to launch new products according to their own marketing plans.
In addition to the main exhibitions, it should also promote corporate image and product information distribution systems, such as packaging, in the media, magazines and appropriate publicity.
Finally, based on the analysis of the exhibition information system, the long-term tracking service is given, and the successes and shortcomings are summarized, and the next success is prepared in advance.
Thirdly, due to the short market development of the domestic stone industry, consumer awareness is not high, unlike the consumption concept of other industry brands.
Many stone companies have won market recognition more quickly and directly, and have enough room for development. Most will take on larger engineering tables as their first goal, bigger projects for enterprise products, and find out The method to complete a project, each company is to send a card, is to see the engineering process control capabilities, overall results and future tracking services. For a new stone enterprise, more quality projects can be obtained, which determines the survival and development of the enterprise, and for mature enterprises, can bear the strong sign of building its hematopoietic function.
Therefore, this plan, the current importance of domestic stone enterprises, but the stone industry has entered a long, stone enterprises want to be really big, and ultimately the ordinary users, or to go in the true meaning of the brand, market-oriented development path, which requires more Stone enterprises should adjust their business philosophy and improve the visibility and good reputation of their products.
In view of the current homogeneity and vicious competition of many industrial products in China, stone enterprises should focus on increasing exports.
First, a series of markets, including branches, subsidiaries, operators,
Second, all kinds of professional and comprehensive exhibition propaganda methods,
Third, the contract form for this project
Fourth, set up an export channel.
The domestic stone industry experience has only been developed for more than 20 years, and the results are obvious, but we have to admit that we have a huge gap between the international stone industry and some developed countries. The highest data in the country, why the market price of wood is basically no more than 200 yuan / square Rice, some of the imported plates have a market price of up to thousands of dollars per square meter? As the quality of raw materials is our family, our ability is more market share, to the greatest extent? The key to the problem lies in the stone brand Value, of course, also includes many other factors. Since the realization, the gap has calmed down, eliminated idols, and made some real bubbles, as early as the foreign counterparts. However, with the development of enterprises, it is imperative for domestic stone enterprises to leave this region. With the development of their own efforts to improve the brand management model, diversified value, professionalism and combination, it is not limited to sales of resource waste and rough processing. Development ideas, so-called expenditures.
Regarding the management of stone enterprises, the problem of the stone industry is that many companies do not have good fist products, only in the low-level competition, the market value within the scope.
If a stone enterprise does not have a really good product, talk about the development of the brand. Of course, good products, in the premise of the domestic industry, the real glass-ceramics and independent development and production capacity is the company's about 50 metamorphic fortress stone market), three companies, also the Shantou glass-ceramics in Hushan and other countries, these four The company's glass-ceramics reached 1 million square meters. In the relatively high level of technical content of the domestic stone industry, all of their glass-ceramics industry has a higher representation, more complex synthetic resin materials, artificial stone fields, guards and independent development and production capacity at the technical level, less than 10, including this letter, in addition to guarding the many stones in the fortress stone, the company concentrates on the survival and development of more domestic stone enterprises. In this model, it establishes sales channels in their domestic stone industry, and some are just another The process of replication, including duplication, is a very rare set of competition and power modes, and is therefore doomed to their market development, enterprise development, even without perfect products, good tough marketing channels. Slowly, the market will move forward.
First of all, the marketing network, established, the most common practice is that the national stone enterprises choose some key markets, focus on the offensive, and then seek to gain a larger market share. But the problem is that nowadays, Beijing, low-carbon environmental protection projects, Beijing and Shanghai stone products demand, in recent years, the demand for the market has been in the forefront, in Beijing, Shanghai, Guangzhou and other representative domestic stone market towns, countless Domestic and foreign suppliers are in the market of stone, and the degree of contradiction between supply and demand today directly determines the market competition. It is conceivable that the market competition of some cities is invincible.
Of course, if a company wants to win the market, several large grounds must win, but the most important thing is that the company has a clear understanding of the competitiveness of its products and comprehensive strength, rather than blindly following up. Companies that want to be mature and strong should also be more versatile and best-in-class with the lowest cost and best opportunity, or at the end of the follow-up, never rely on an expensive touch. If the time is not mature, it should be a more refined differentiation strategy, with its own characteristics of the actual situation, slowly drawing.
These from many domestic stone enterprises will be better reflected in several cities and more, fully illustrating the lack of creativity, many stone companies lack flexibility and versatility. However, in the market power grid operating enterprises, more funds to set up branches, subsidiaries, it can be a good business, management, sales and business development direction owners can better control, but it also seriously restricts the development of enterprises, from Funds to a single enterprise can not fully adapt to the development of market demand, the real solution must go to the development of the alliance, establish and improve the possible diversification, truly achieve strong cooperation with the channel dealer group, and create a win-win cooperation. In this way, cabinet stores, shops, and paint shops go home. Domestic stone companies have a long way to go, or build most of their brand image, product development and technology, management strategy and corporate culture. Personality is also constantly market-conscious and enjoys a high reputation.
Secondly, the exhibition economy has become an important operation method for many stone enterprises. A large number of stone enterprises as propaganda, do not only sell, twice a year, visit the exhibition, the next project is enough to support the sales list. But based on some stone enterprise models, the author believes that improvements are needed in many areas.
The first one is poor, many professional exhibitors provide excellent products, as long as others, so they do not pay too dull, most of them appear not elaborately displayed, nor charming atmosphere, exhibition hall, but they look at these traps, is the corporate brand culture And the added value of deferred performance products.
Some people think that there is only one form, the key is to show off, this idea is good, but this looks very close, many exhibition halls, some sense, some are rare, even when people watch from a psychological perspective, The lively effect is sure to have a gap in the exhibition. This is an economical and lively atmosphere. The negotiation of some exhibition halls is a gathering of friends. This article believes that a good idea should be from a different perspective.
Second, it includes a complete selection, new product development, exhibition, promotion and tracking. Some companies have systematic planning, preparation for battle, and other people, a comprehensive effect exhibition that has not been noticed. Exhibitors should combine the characteristics of the exhibition and choose to launch new products according to their own marketing plans.
In addition to the main exhibitions, it should also promote corporate image and product information distribution systems, such as packaging, in the media, magazines and appropriate publicity.
Finally, based on the analysis of the exhibition information system, the long-term tracking service is given, and the successes and shortcomings are summarized, and the next success is prepared in advance.
Thirdly, due to the short market development of the domestic stone industry, consumer awareness is not high, unlike the consumption concept of other industry brands.
Many stone companies have won market recognition more quickly and directly, and have enough room for development. Most will take on larger engineering tables as their first goal, bigger projects for enterprise products, and find out The method to complete a project, each company is to send a card, is to see the engineering process control capabilities, overall results and future tracking services. For a new stone enterprise, more quality projects can be obtained, which determines the survival and development of the enterprise, and for mature enterprises, can bear the strong sign of building its hematopoietic function.
Therefore, this plan, the current importance of domestic stone enterprises, but the stone industry has entered a long, stone enterprises want to be really big, and ultimately the ordinary users, or to go in the true meaning of the brand, market-oriented development path, which requires more Stone enterprises should adjust their business philosophy and improve the visibility and good reputation of their products.
In view of the current homogeneity and vicious competition of many industrial products in China, stone enterprises should focus on increasing exports.
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