On July 10th, CCTV's "Weekly Quality Report" exposed the furniture high-end brand agency Da Vinci, some of which were not made in Italy, and the raw materials were not expensive wood. If it weren't for the "Weekly Quality Report" that detonated Da Vinci's "fake door," people are still addicted to the extravagant lies fabricated by this high-priced "foreign brand." A concerted effort by Da Vinci in the United States has started in the country. Many industrial and commercial and customs authorities in the north and the north have initiated investigations into Da Vinci. In Beijing, the first consumer v. Da Vinci case has entered the trial stage. In Shanghai, many consumers filed complaints and consultations against Da Vinci. The splendid paintings are unveiled layer by layer. Below this, it is a company that has had assets of over 100 million and has far more profits than its peers. If there is no "fake door", their immediate goal is to prepare for listing, rather than being busy defending themselves. How did they get to where they are today? What kind of profit model is used? In the past 13 years, why has Leonardo da Vinci escaped from all regulations? The words of the industry may give us some hints, "Da Vinci is actually in a regulatory vacuum." [History of the family] The customer locked in the rich, successful returnees, the embassy and consulate on July 20, Shanghai Yan'an West Road, Da Vinci home store. Occasionally, there are people in the store, but all kinds of luxurious furniture are still eye-catching. This beautiful company looks mysterious to the outside world. Entering China: Clearly taking the high-end route The founder of Da Vinci Home is Singaporean Chinese Pan Dongni and his wife Pan Zhuang Xiuhua. In 1994, Pan Dongni opened the first store in Singapore in the name of Da Vinci Home. At the same time, the Da Vinci Group was established. In 1998, Da Vinci opened its first store in mainland China in Shanghai. Pan Zhuang Xiuhua said, “Whether this store can make money, just hope that the deceased grandmother, the living father and mother can see his daughter, can be in China. Open the store. I hope the world is proud of China.†In fact, when I first arrived in China, Da Vinci’s purpose was very clear. A furniture industry official attended the opening ceremony of Da Vinci's first store. He recalled that Da Vinci staff introduced that the company's customers only target three kinds of people: rich people, successful returnees, foreign embassies and consulates, and take the high-end route. At that time, it also donated 800,000 design funds to a key university in Shanghai. According to industry and commerce information, Da Vinci Home Furnishing Co., Ltd. was formerly Da Vinci Trading (Shanghai) Co., Ltd., which was established in 2000 in Shanghai Waigaoqiao Free Trade Zone. Registered capital of 300,000 US dollars. “The registered capital was equivalent to more than 2 million yuan at the time, which is a very small company,†said one lawyer.
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