Comparing the financial statements of home-brand listed companies and the financial statements of Red Star Macalline, it is simply the sorrow of the industry. Furniture brands or factories are desperate. Dealers are also crying hard. They have worked hard all year round, but they found that they are doing marriage Clothing, but consumers did not get benefits, did not enjoy cost-effective products, who made the money in the end? ? ?
The furniture store is a vampire.
The Chinese furniture industry consumes the largest material and financial resources of furniture companies and distributors is the channel, but the effect is dare to compliment. The reality of the moment is: furniture stores are like casinos. Everyone squeezes their scalp into a gamble, and how many of them may win?
The huge operating costs of the current hypermarkets have seriously eroded the limited energy of the industry. People do n’t have the energy to develop original designs, they do n’t have the energy to lay out new retails and provide services. Do you think these stores should be damned?
Frankly speaking, the store is not without effect. Once the role he played was huge, prospering the economy and life, but now it is outdated and poor sustainability. Maybe some people will say that the existence of the store is a commercial act. Zhou Yu hits the yellow cover, one is willing to hit the other, and are you in charge?
The furniture store is a street girl
But the store is like a girl standing on the street. With them there, a lot of factories and dealers whispered. If I do n’t enter the store, am I left behind? If I don't enter the store, can I still go? So there is no way. I can only say that I have knelt down for a long time before the sale, and many people cannot stand up. There are many people in the industry who do not go with the store, and the life is very moist, and the author notices that most people who live with the moist are mostly people who do not go with the store.
The store is like a girl standing on the street. With them there, it is tickling in my heart that many people do not keep their minds, and many people do not have retail, new channels for new services. The industry urgently needs major channel changes. What does the future channel look like?
Design life will become more and more moist
The owner does not buy furniture. The owner does not need furniture. What does the owner need? The owner needs a life, a living space, a way and a feeling of life. Furniture does not bring life and death does not take away, but life is different, you have to live.
The days of design will get better and better. The second question is who is design? Of course, the design company is design, the designer is of course design, in addition, in fact, factories and dealers are also design. Who said that factories and distributors cannot design? Factory point-to-point + attentive service, removing too many central links, the factory directly serves the owners through design, and now the dealer becomes a service provider and exhibitor, removing the excessive display links is greatly reduced, and more use of modern Internet technology, this Is the way out for factories and dealers.
The days of design and overall service will become more and more moist
The sinking and extension of design requires further reorganization of industry elements. Designers and design affairs will become an important force in sales. The binding of designers and factories will be visible in one step. The specific form can of course be multi-faceted and can be processed on behalf of The labor model can be a cooperative merger model, an equity replacement model, etc.
The power of real estate and hardcover rooms is further amplified.
How will the furniture industry develop in the future? How is it going? Another important factor must be considered. It depends on how long the real estate company has to reach. Looking at the development of society from a broader perspective, it is also a fact that the oligopoly economy, after layers of mergers and acquisitions, electrical appliances concentrated in the last few hands? The mobile phone is concentrated in the last few hands, and the mobile phone appliances have to be integrated. In the end, you will find fewer hands in the center. With the help of hardcover rooms, real estate companies and furniture companies have achieved great integration, and objectively also cut the way of traditional stores.
New furniture marketing is everywhere. I met a few young people from 1980s to 1990s. Through online sales, the annual turnover is between 30 million and 50 million. In fact, this kind of people is not a minority but you do n’t know. In the world dominated by the Internet and APP after 1990s and after 100s, the traditional sales channel is definitely a way of thinking, and furniture companies can only survive by taking a bus. Such a car can be an industry that cannot be beaten with furniture. This industry and platform are better. Tighten the thigh of a successful person or take advantage of each other, the situation may have a turn; as long as there is traffic, entrances, fans, or even no such but you have the initiative and innovative thinking, these will be the straw for your business to turn around.
It's time to identify with unbounded marketing and outlet marketing, and break marketing. Unbounded marketing uses the new mobile Internet technology to carry out unbounded marketing wherever someone has behavior. Outlet marketing Breaking marketing and IP marketing is to break the existing marketing system, reconstruct the enterprise's thinking and enterprise architecture thinking with brand-new concepts and symbolized network organization symbols. This is not a change but a new life! Enterprises must be re-established for integration or alliance or platform or cross-border entry.
It may be a little too much to say that the red star is not dead, the furniture industry is not good, because the red star is dead and the blue star is yellow star. If the red star is dead, will the furniture industry definitely advocate? However, with the development of the Internet, information dissemination is becoming more and more transparent, and shopping scenarios are becoming more and more diverse. We believe that value will definitely be reconstructed, the existing benefit distribution mechanism will also be broken, and the channel revolution will definitely come! Channel channel change is not far away, everyone will wait and see!
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