Dry goods come! Fingerprint locks the five elements of sales management

The ultimate goal of dealers joining the fingerprint lock industry is to make profits, but not every dealer can do it. Many fingerprint lock dealers have always placed profitability hopes on the manufacturers when selecting franchise brands. In fact, whether or not they can make money depends on their own management level. So, as a fingerprint lock dealer who wants to make money, how do you grasp the five key factors of store management?

First, geographical location

Where should the fingerprint lock store be opened, enter the professional fingerprint lock market, or choose a street store to operate independently? In recent years, the rise of a number of building materials and home hypermarkets has reflected the change in customer buying habits. That is, everyone is eager for one-stop shopping. Home decoration has always taken up a lot of time and energy from customers. In addition, customers lack experience in purchasing building materials, so choosing to buy in the building materials market will be the safest way for customers to avoid making erroneous decisions. Therefore, if you want to win more customers to enter the door, no matter what kind of fingerprint lock products you do, choosing to do business in the professional building materials market/building materials supermarket will be much better than the street shop.

Second, the price

You asked one hundred shop sales staff. What are they most afraid of? There may be 99 of the answers to be said to be prices. Is the price really scary? Why do every salesperson fear when it comes to prices? The reason for discovering more is still the day-to-day management of the store. When the overall image of your store provides a sales atmosphere that allows customers to feel that there is room for bargaining, then no matter how much you stick to it, you don’t want prices to be dealt. Difficult things. When the customer is making a purchase decision, the psychological price-expectation expectation will be affected by the price of the store.

Third, advertising and promotion

The high profile of “wine is not afraid of a deep alley” is not suitable for the current sales environment, so with sales growth, advertising and promotion are imperative. It is found that the competition in the fingerprint lock industry is far more intense than that of the product competition. Therefore, consumer interception has become the main way for major businesses to attract customers into the store. Even such interception has not only stayed in the building materials market, but has penetrated into new ones. Open the cell.

Fourth, product portfolio attributes and quality

There are some fingerprint locks in the building materials industry. Apart from the one-sided pursuit of “profit”, the value added by the fingerprint lock brand and the future competition pattern have never been considered. The phenomenon of what to make money is very common, that is, distribution. Businesses do business for the purpose of making money. They have never deliberately paid attention to the convenience of providing customers with purchases. However, the market environment is changing, customers are becoming more and more critical, and one-stop shopping becomes the choice of more customers. Especially when the time cost becomes higher and higher, the richness of fingerprint-locked store products will eventually affect Whether the customer will buy it or not even go into the store.

When talking with many fingerprint lock industry bosses, this topic is that the overall home future will bring a huge impact to the existing single-product brand, because the whole family will not only satisfy the customer's one-stop shopping convenience. Need, at the same time, his product richness and quality, brand can meet customer requirements, and more importantly, the whole home provides a customized home improvement environment solutions, this impact not only affects the fingerprint lock retailer, even The same applies to the home improvement fingerprint lock industry.

Fifth, sales staff

Many dealers will complain about two problems. One is that people are difficult to recruit, and the other is that the recruited people cannot keep up. The shortage of sales personnel and the skills of the sales staff have become a problem for many bosses. However, when we started to visit the market to understand the situation of the terminal, there were still many problems exposed. The fundamental problem was that the boss seldom paid attention to the characteristics of orders and sales. It seemed to give many sales staff an opportunity to go out training, but The training content is not helpful at all to improve the skills of the Purchasing Guide.

The fingerprint lock industry is different from the apparel industry and the fast moving consumer goods industry. It requires that the buyer not only has the ability to deal with transactions quickly, but also requires that the shopping guides have the ability to follow up with orders for a long time. Therefore, research on the sales process and sales order analysis of fingerprint lock products is A key breakthrough in improving the efficiency of shopping guide sales. In addition to solving the salesman’s skill problems, it is also necessary to increase the attitude of the sales staff, that is, how to stimulate the sales enthusiasm of these people. This is related to the assessment system and reward system of the stores.

Sales staff's work ability and work attitude directly affect the final direction of sales orders, sales in the final analysis is the handling of the relationship between people, good sales staff can win the trust and recognition of customers.

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