From the small egg air purifier to see the smart hardware into just need

Although many venture capital analysis articles mention that "smart hardware is a pit", there is no doubt that with the advent of the Internet of Things and the mobile era, smart hardware is definitely the future direction of development - you find a weekend afternoon Just go to Beijing to create a cup of coffee in the entrepreneurial-themed cafe. Three of the four people splashed are talking about smart hardware.

In the past two weeks, the emergence of an "egg" has brought a new topic to the mobile Internet circle that has never been silenced. This product is a smart air purifier called "Little Egg" by the shell network. , Fun Play Network jointly launched. The small egg team used the slogan “Science Youth's preferred air purifier”, but it launched a fairly literary “1984” yuan crowdfunding price in Jingdong. In just half a month, it raised nearly 3 million yuan and got more than 6,000. The support of a scientific youth.

The “technical interest” of the shell network has become the slogan of Chinese science youth. The retail of creative products of Funnet has attracted a large group of fans of art and technology, and the target audience of the small egg has locked this group. Intelligent equipment is about humanized design, and the design of the small egg can really impress young people, such as automatically opening the vacuum cleaning primary filter, which fundamentally solves the cumbersome manual cleaning of the primary filter and possible Room secondary pollution problem; real-time detection by integrating advanced sensors, according to indoor air quality, use time, and even external environment comprehensive calculation, clean indoor air as needed, let your filter mesh do its best; its body only The most ideal state of a button is that you take the small egg home, just press this switch, you don’t need to worry about it in the future. Simply imagine that even if this machine is bought for elderly parents, there is no need for more explanation and “ Notes, they can also be easy to operate...

If the fun is brought to the small egg is the retail channel advantage of the goods, then the shell network gives the product soul and brand. Many of the 80s grew up under the influence of the shell network "knocking the hard shell of science, allowing people to appreciate the beauty of science." Technology is interesting, not only the sharing of knowledge, but also the advanced lifestyle of people. From technology websites to smart hardware, the shell injects technology into the DNA of the egg.

In China, which has entered the era of intelligence, people's living standards have improved, but the indicators of life and health are declining, especially the air problem, which has become a pain point of the times. In the days when APEC was in the blue, PM2.5 actually read the phrase "I will be back" and never went far. The air purifier became a just-needed product.

According to statistics, the penetration rate of domestic air purifiers is less than 1%, and there is a big gap between the 27% and 17% of the developed countries such as the United States and Japan. On the one hand, there is a huge demand. On the one hand, there is a huge market vacancy. The market for air purifiers is staggering, which has also attracted the influx of countless manufacturers.

The small shells launched by the shell and the fun play are in line with the trend of intelligence and health. The same trend is seen in companies such as cheetah, millet and 360. The Leopard-rice air purifier launched by Cheetah has been sold in Tmall at a price of 998 yuan. Xiaomi's intelligent air purifier has just been launched. The intelligent purifier launched by 360 and TCL also sees the smart home market.

It can be seen that the battlefield of smart air purifiers has been covered with smoke, but they all face the same problem, namely the profit model. According to the official, the cost of the small egg is about 1,800 yuan, so the price of 1984 yuan can be said that there is not much profit. So, how will the future egg break?

Zhou Hongyi once predicted the development of smart devices. He believes that hardware is moving toward zero profit. This is the future trend. "Although the profit of the equipment is zero, it can be built through various built-in value-added services. Internet-based business model."

The shell and fun are not traditional hardware manufacturers. The egg air purifier is not so much a test of the smart hardware industry as it is for the future of the overall intelligent service layout. As the official said, "it is precisely because the market chaos exists, consumers are faced with all kinds of confusion, we should give a most suitable price to change the market. Through such a price, let everyone have experience" small egg "The opportunity to understand the product quality of "Little Egg" and recognize the "Little Egg" brand, then we feel that such benefits are more than just earning a few hundred dollars per machine."

Some analysts believe that 2014 has become a big year for smart home products, and for the more challenging 2015 challenges, the return to humanity will be the key to the breakthrough of intelligent hardware manufacturers. Interesting and interesting is obviously a kind of humanization. As for the shell and the fun network, how to develop this kind of human needs in the future, let us wait and see.

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