Great changes in policy environment, energy saving and environmental protection will promote bathroom reshuffle

The shuffling of the sanitary ware industry has been called for three years. From the corporate perspective, there are already some experts who have listed many fatal defects, including decision-making ability, positioning, image, communication, innovation, and even the role of industry associations. However, the effect of shuffling is not obvious. Of course, there are also gratifying aspects, and a group of companies that attach importance to management capabilities, marketing skills, and product innovation have begun to appear. It can be said that the foundation for quick shuffle has been formed. From this year's situation, the policy environment of the Jiantao Sanitary Ware Industry has also undergone fundamental changes.

In addition to factors such as radiation standards, control of water yields, cancellation of export tax rebates, declining real estate sales, and rapid sales pressure, the recent state’s rigid restrictions on energy consumption have tightened the industry’s development. Insiders pointed out that these policies of the country are more stressful for companies outside the industry. Despite the internal problems in the enterprise, the export situation is not optimistic, the growth of domestic sales space is not fast, and the national standards are getting stricter. However, pressure has been put under pressure. Will the industry's reshuffle speed continue to be as slow as in previous years? Some experts believe that the speed of reshuffle in the sanitary ware industry is due to the law enforcement efforts of relevant government departments. Judging from the state’s enforcement of other seven major industries, high-consumption and high-pollution ceramic enterprises have escaped the country’s strict law enforcement environment this year. With high resource consumption, high energy consumption, high environmental pollution, and low added value, the contradiction between the “three highs and one low” and the national policy of the sanitary ware and sanitary ware industry has not been eased. In fact, it has directly damaged the sustainable development of the country. The degree to which the state cannot tolerate.

There are two landmark events: First, the Premier of the State Council personally serves as the leader of the National Energy Conservation and Emission Reduction Leading Group. This is a strong signal in itself. Second, after the Taihu Lake in Wuxi was contaminated, the Provincial Party Committee of Jiangsu Province publicly admitted that the incident had harmed the development model of southern Jiangsu, had an impact on the modernization process of Jiangsu, and vowed to solve the pollution problem even if it did not develop for a year. From the above two landmark events, it can be seen that the issue of energy consumption and pollution has been mentioned to a very high level.

For this reason, if companies are to survive, they must increase their investment, reduce energy consumption and pollution, and the operating costs of enterprises will increase a lot (in fact, some enterprises have already acted). But why do some large companies still agree that they will not increase prices? In addition to these companies’ own explanations, there are at least the following reasons: First, once the government takes drastic actions, it is a golden opportunity for the market to concentrate on a few companies.

Therefore, these large companies would rather absorb their own costs and would not want to increase prices. The second is that some companies certainly realize that the future is not good, and it is very likely that they will throw goods at low prices. If there is a price increase by an enterprise, it is objectively helping busy companies with high energy consumption. In this way, the damage to large companies and the industry is even greater. The two evils are light, and large companies would rather endure the immediate difficulties.

However, due to such reasons, this year's market is likely to appear some companies in the sales of inferior goods and after-sales service quality is reduced, even after the emergence of some companies that are human evaporation. In this case, consumers will not have a complaint. This situation has already appeared in home improvement companies and building materials supermarkets. This situation is even more worthy of attention and vigilance. To prevent shoddy goods, declining service quality, and corporate evaporation, in addition to strict law enforcement, publicity and supervision are also essential.