The mahogany furniture that bears the halo of furniture nobility has been favored by consumers in recent years, both as an investment and a collection, and prices have been rising. However, due to the impact of the economic environment and the spread of the real estate contraction, the business of mahogany furniture has also been greatly impacted, and prices have fallen sharply. Yesterday, the reporter visited a number of furniture malls and specialty stores, and found that the mahogany furniture market is inconspicuous, and the business is deserted. Many merchants launched "concessions" activities and fought "price wars" to attract consumers.
Noble mahogany "head down"
In the morning of the same day, the reporter found in a furniture store that most of the merchants put on eye-catching "concessions" posters, and some even offered a minimum discount of 48%. 100,000 yuan ". Even so, the huge shopping mall is still deserted. "This situation has been going on for several months, and the business is much colder than in previous years." Said a merchant.
"I didn't open a single order last month, and I lost nearly 80,000 yuan for rent, wages, utilities, etc. for one month." A brand mahogany furniture manager said helplessly, "In the off-season in the past, at least a few orders can be made each month. Sale ". It is understood that it is not just the manager Bai's family who has made a loss business. This year the entire mahogany furniture market has generally encountered a "cold snap", and sales have fallen very badly since March.
According to the manager, due to severe sales setbacks, prices have begun to decline. Especially for low-end and high-end mahogany furniture, prices have fallen by a large margin, generally around 50%, while high-end mahogany furniture has had a smaller decline, generally at 10% ~ 25 %.
"Cold Air" will continue
The "cold air" of mahogany furniture is not a whim. As early as the second half of last year, the mahogany furniture market showed signs of a "cold" due to the negative impact of the entire economic environment and the proliferation of mahogany counterfeit furniture. Professionals said that this "cold air" will continue for some time.
"Sales fell by 30% to 40%, and profits decreased accordingly, from 20% to 25% last year to 10% to 15% now." A dealer said. The reporter visited a number of mahogany stores and learned that there are many reasons for the mahogany furniture market's "cold" price cut. First, the changes in the raw material market. At the beginning of this year, the price of ordinary mahogany materials fell slightly by 10% to 20%. "There are also some manufacturers who hoard mahogany. Seeing that the economic situation is not good, a large number of shipments have caused the mahogany raw materials on the market to be less scarce than before." The second is the need for capital turnover. Some furniture factories are unable to support the continuously increasing costs of rent, wages, etc. Taking into account risks and other factors, they urgently need to withdraw funds, and want to use price concessions to "fast out and fast in."
High-end mahogany can still maintain value
However, the reporter discovered in an interview that a few merchants holding high-end mahogany furniture are not too worried about the entire market.
Although the price of high-end mahogany furniture fell slightly, it is still strong, which is determined by the particularity of mahogany. Things are rare, and the better the price of rosewood, the more it rises. In addition, high-end mahogany furniture is different from ordinary furniture and has a very high artistic size. "Some collectors have the most collectable high-end products. If they are brought to the market, the price will not only fall, but also rise, but only increase Not so fast. "
The manager said that after the hype over the years, the price of low-end mahogany furniture has skyrocketed, which contains a lot of moisture, so the price will "cut" when cold. The high-end mahogany furniture is of high quality, exquisite craftsmanship, and strong artistry. "At any time, the price of high-end mahogany furniture will not dive sharply, and there is still room for value preservation and appreciation."
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