The university’s path is to Mingde, to be close to the people, to end in perfection. The purity of the Tao, and the fact that it is true, does not speak of 'I am close to the people', but the people are prostitutes. No matter which one can leave the masses of the people, govern the country, be an official, or conduct business, it is the absolute principle that the people should have the hearts of the people. Therefore, the pattern of flat-propelled enterprises to develop the pro-people show is suitable for the needs of development. Then how should the plate company set up the model of people-to-people?
The competitive elements of the current plate products can be roughly divided into three major aspects: design, price, and service. Therefore, the establishment of an intimacy model should start from these three aspects.
Product positioning design
With the development of reform and opening up, people’s minds have been opened to an unprecedented degree. Consumers are more individualized and more autonomous. The demand for products is also more personalized. They have their own unique insights on design, and at the current stage, green environmental protection is definitely the mainstay of life. The notes, so the plate company must use its own product positioning design to cater to the consumer's vision, can be designed from the needs of consumers, comprehensive consumer demand, personality needs, overall demand, combined with the current hottest environmental protection and health The idea is to create a unique plate product with a higher environmental protection level and better quality.
Product happiness price
The so-called product happiness price is a price that is acceptable to the public and can be afforded. Many plate companies nowadays have started to make high-end products, and the price of products has risen. This puts pressure on prices for some people who have just established a family and just need to buy a home or home improvement. The expensive sheet products obviously cannot attract them, so the cost-effectiveness and urgency highlight the highlights of the product. Blindly exploiting high-priced products is not a long-term development path, so when plate companies take the road of high-end products, they must also lower their attitudes in a timely manner to bring consumers products that are absolutely affordable to the public, so that the consumer's happiness index Will increase a lot.
Product friendly service
The value of a product is very complete, price, design is far from the only standard for consumers to choose the product, the level of service in the purchase also played a very important role. The beginning of a commodity transaction begins with winning the trust of consumers, allowing consumers to feel attentive and even at ease to increase the chances of completing a transaction. This requires board companies to formulate a systematic service system, strengthen the training of sales personnel, and make the services of enterprise products truly close to the people. In this way, the sheet companies can truly rest assured of consumers.
Baoyuan Plate believes that the plate company's opening up of the People-to-People model is the only choice for enhancing market competitiveness. Starting from the aspects of product design, production, price, service, etc., it can make the plate companies more psychologically closer to consumers. Catering to consumers' self-consciousness.
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