In the development of e-commerce today, our consumption patterns and lifestyles have changed in many ways. Whether it is a C2C platform or a B2C platform, the user experience is always the first. How to get the recognition of customers, in addition to strictly guaranteeing product quality and doing good pre-sales and after-sales services, what direction should home e-commerce companies take to further enhance the competitiveness of enterprises is also something that enterprises have to think about. Industry insiders pointed out that in this March of integrity, price transparency will become a key point to improve user experience.
In the past, many local governments put forward the policy of "swapping the old for new furniture" for the sake of improving people's livelihood. However, judging from the market response, the move has not received much recognition from consumers. One of the important issues is the issue of opaque prices. From the feasibility level of the policy, merchants and consumers seem to be in a two-way reciprocal state. But what about the fact?
Taking Tianjin as an example, let's just say that furniture can only offset the price ratio of 5% of new furniture. Just talking about the pricing of new furniture. As a consumer, I think everyone will have such a question. Is it possible for a merchant to increase the price by 5% and then make a trade-in replacement? In that case, consumers will not only receive preferential treatment. Give the merchant a piece of old furniture for free.
Online furniture sales prices become transparent or the future of home e-commerce
Similar events include the double eleven promotion that Taobao vigorously promoted last year, which said that 50% off the audience. Some sellers first increased the price and then discounted it. Consumers said that this kind of promotion can't hurt. Any discounted promotions with opaque prices are somewhat meaningless. Therefore, industry insiders said that price transparency in the furniture industry is an urgent task, and price transparency is of great significance to the entire industry.
Price transparency benefits the three parties of production, purchase and sales
For merchants, once the corporate image of "Tongshou no bullying, no two prices" is established, it is the most precious asset for the long-term development of the company. The good reputation of the company in the minds of consumers is more than the amount of advertising costs invested. effective. For manufacturers, the products are recognized by consumers, and the sales volume of distributors has increased. The output of manufacturers has naturally increased, and the profits will also increase.
Price transparency pushes prices back to reasonable
In the early stage of the development of the furniture industry, because the industry standards were not yet perfect, many companies in the development process were too pursuing high profits and high returns, to a certain extent, caused the chaos and false high prices of the furniture industry. Due to the influence of supply and demand, the price bubble has been realized. Many furniture dealers add luxurious packaging to their furniture and increase the price at will. The recent Da Vinci incident is a direct manifestation of this market price confusion, which undoubtedly damages the interests of consumers. The transparency of the furniture industry's prices can change the market state of this ridiculously high price, and truly allow consumers and business information to be equal, and promote the return of reasonable prices, which also plays a huge role in regulating industry standards.
Price transparency promotes new industry development
Realizing price transparency in the furniture industry is undoubtedly a test of the strength of an enterprise. An enterprise can really set prices on the basis of removing operating costs and ensuring reasonable profits, so that it is really necessary for consumers to need strong enterprise strength. For the entire furniture industry, it is also a re-integration of the market. Price transparency has fundamentally changed the chaotic state of prices, stimulating the normal and orderly development of the entire price industry, and maximally suppressing the inflated pricing caused by opaque prices. phenomenon.
Therefore, on the basis of recognizing the market dynamics of the furniture industry, it was the first to propose transparency in furniture prices. As a furniture e-commerce provider, it is a good strategy to keep the prices in the online and offline physical stores consistent. Provide quality-guaranteed products to the market while transforming marketing strategies, implementing online and offline price transparency, and bringing more benefits to our consumers.
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