Staircase network e era industry rapid development

The observation of the market, for the development of the industry as a whole, the constant breakthrough of the staircase industry, and the way of marketing should also be changed. Now, with the further popularization of the Internet, at the same time, the popularity of websites and online shops of various companies and individuals gradually increases. At the time of promotion, some staircase companies began to raise awareness and attention on online sales. In the situation where the traditional sales model is more and more difficult to do, how can the company overcome the sales bottleneck in the next step? Some people think of going online to seek business opportunities.

When it comes to networks and websites, many corporate executives are not unfamiliar. Some companies have owned their own websites many years ago. However, until now, the general situation is that there are web pages and products. But there is no sales or very little sales. Even some companies have websites, but they have never been able to maintain their own corporate websites. Asked the company's Web site, but also can not immediately remember that there are also many people in their own business.

As a new type of sales, online sales have a problem that needs to be clarified: Is the network a channel or a market? As a general storefront, there will be hundreds of customers a day or a shopping mall. There may be hundreds of customers a day, but these can all be collectively referred to as a certain channel. However, at present, the number of Internet users in China has reached 320 million, and this number is still growing. The group with 320 million people is a channel or a market? In the new era, there are more and more online shopping professionals, especially some Internet users who shop online. If they further know that Chinese-Italian products have physical stores, their confidence in purchasing will increase. If it is a well-known brand, it goes without saying.

It goes without saying that the Internet is not a channel but a market, and it is a growing market! How do you, as a company, do such a big market? When there are too many companies doing Internet marketing, it is common to regard the network as a "sewer" for a product, and it is considered that even if the product is placed on a web page, it is considered to be network marketing. In fact, network marketing is an innovation of the business model. It is a subversion of traditional sales methods, and it is a method of peer-to-peer, business-to-dealer, and dealer-to-end customer recombination and redevelopment.

To regard the Internet as a market, we must allow customers to participate in their own operations, and determine their own brand concept based on customers. The control of production processes and the reengineering of logistics and warehousing are integrated with the network as the center.

Taking the well-known brand of the furniture industry, Qumei, as an example, in the premise of the Internet era, they advocate a new sales approach: Qumei e Mall! In addition, a comprehensive promotion of this new sales model was held and a press conference was held to make a high profile appearance. Qu Mei's "e World" online shopping mall is based on this concept with multiple creation "e". On June 25th, 2009, as a leading brand enterprise in the furniture industry, Qumei Furniture successfully hosted the Qumei “e World” online mall press conference at the Beijing North Fifth Ring Center Store. The formal launch of the “e-World” online mall started the innovation path of the direct sales of the brand network of the furniture industry and incorporated a new marketing model of “Cement+Mouse”, aiming at opening more convenient communication channels for consumers and closer Service ties, more rapid development of the purpose of development.