The domestic sales channel of stone is not perfect. The price fluctuation in the second half of the industry is small.

Affected by the international financial situation, since last year, a large number of furniture enterprises have been transferred to the domestic market and the market has responded well. With the help of this crisis, will there be a large number of processed export-oriented stone enterprises flooding into the domestic market? Zhengshang Building Network believes that the domestic stone industry has developed to today, consumers' brand consumption awareness is much higher than other home industries. Every time the group promotion, the most sales volume and the most stable passenger flow must be domestic well-known brands, so The channel for the sale of unbranded stone products also adheres to the road of brand development, and this is what China's stone enterprises should do.

In addition, many of the export-oriented stone products have a meager profit. Even if they are transferred to the domestic market, the initial one-off sale will not shake the whole market, and most of these companies do not have the ability to do domestic market for a long time because Low profits are not enough to meet the maintenance of their daily channels and after-sales services. Therefore, the domestic brand-based brand enterprises are still the leading market in the future stone market.

Stone export to domestic market is still not mature
Stone product prices are relatively stable in the second half of the year
Judging from the current domestic and international sales market, the downward trend of the stone sales market at this stage is already very obvious. Judging from past experience, the price increase against the market will not appear. In addition, in the second half of this year, the price of stone products will remain relatively stable. The network will not increase prices easily. Although the cost pressure exists, the product profits are lower. Compared with home appliances, the profit advantage of stone is still obvious.

It is also known that the imported stone brand will maintain price stability at this stage of the market. Although it is affected by the exchange rate of the euro, there should be no price reduction. There are not many imported stone brands in the domestic market. Therefore, their prices are relatively easy to maintain relative stability. Although they can't keep up with the trend of rising prices in the domestic market, they will not be able to cut prices due to the exchange rate of the euro. The stable price of the brand is the most important. of.

It can be said that Chinese stone products have no brand in the world and can only follow the rules of the game set by others. This is mainly due to the lack of innovation, design level, R&D technology and sales channels in the road of product branding. Some stone companies should understand that giving up brands, giving up design, only doing OEM, low-cost competition, and earning meager profits are very fragile. In addition, with the development of the stone industry, we should realize that stone as an energy product has a negative impact on the environment. Therefore, we should control the export volume, and enterprises should also add social responsibility in the product development process, promote industrial upgrading, produce resource-saving products with better cost performance, avoid low-cost disorderly competition, and concentrate on research and development. Trade protection policies will also be broken invisibly, and consumers will pay for it.

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