Recently, the reporter visited major home furnishing stores in Shencheng, and found that many categories of products have begun to promote the "overall concept." The reporter saw the overall kitchen promoted by IKEA this year in the kitchen booth of IKEA Shenyang Mall. The style is very different. From accessories to storage, it can meet the needs of all kinds of people and achieve everyone's dream kitchen. In addition, the reporter also saw the overall kitchen products in the Red Star Macalline Tiexi shopping mall and the actual home Huanggu store.
As for the overall Sanitary Ware that is very popular now, the reporter also learned a little. For example, brands such as St. Thomas, Wave Whale Sanitary Ware, Kohler, etc. have holistic sanitary ware sales, and this product has strong matching, toilets and bathtubs. , Faucets, showers, and hardware are no longer sold separately, but packaged for sale.
In addition, some furniture brands also have some specially designed complete sets of products such as "whole bedroom" and "whole study".
No need to worry about collocation
Many consumers love the overall kitchen, overall bedroom, overall bathroom and other products when choosing home products for home decoration. What are the reasons for this choice?
Not long ago, Xiao Wang chose a whole kitchen at IKEA. In response to why he chose the whole kitchen, Xiao Wang told reporters that the kitchen is originally more complicated. One reason for choosing the whole kitchen is that it can organically unify the kitchen essentials and accessories, eliminating the need for collocation and purchase. Trouble.
Moreover, according to the reporter, many well-selling overall furniture brands, such as Meikemeijia and Yitong International Home Furnishing, are also very attractive to consumers. According to the person in charge of Yitong International Home Furnishing Shenyang Branch, we also have the concept of overall home furnishing products, including a complete bedroom solution, living room solution, etc., which can provide consumers with different choices. In response to the reason why the entire furniture product is more popular, the person in charge told reporters that when we chose the overall furniture, we have unified the style of the product, which makes consumers more intuitive, just like the feeling of looking at the model room. And it is also very strong in product compatibility, eliminating the step of matching.
Bundling options are relatively few
Today, the overall concept of home furnishing is popular, and many consumers still maintain the old concept and are still used to choosing to match home furnishing products.
What do you think of consumers who do not choose the overall home? According to Ms. Liu, who has been staying for more than half a year, told reporters: "When renovating, the cabinets and the wardrobes are customized. I did not choose the overall kitchen or bedroom products. I always feel that the overall home is relatively selective in terms of product less."
According to Zhu Changling, vice chairman of the China Furniture Association, this kind of overall home furnishing "bundle" sales model, the current home furnishing market, this phenomenon has intensified. At the same time, the problems faced are also very clear. For example, some sanitary ware products were originally designed for the faucet. In order to form an overall sanitary product, they began to produce other sanitary ware-related products. In this process, companies can't borrow other hands, but really form their own brand of home furnishing products, so as to match their own home furnishing characteristics. In addition, it is necessary to give full play to the characteristics of the product and carry out a variety of matching to form a richer overall household product.
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