The market share of solid wood furniture gradually rises

 

When you go to the furniture market, consumers will find that many new solid wood brand furniture have been added to the market , and the original brand of panel furniture has also launched solid wood series products. It can be said that "solid wood furniture" has become The biggest hot spot in the furniture circle. How has the market share of solid wood furniture and panel furniture changed in recent years? In the face of impact, how should panel furniture change?

 

 

Solid wood is steadily increasing

 

In recent years, brands such as Qumei, Baiqiang, and Yifeng, which have been selling in the field of panel furniture, have fought hard to attack the solid wood furniture market. The new products of these solid wood furniture brands are often placed in the most eye-catching position on the storefront.

 

       Banmu furniture is still the future development trend, but solid wood furniture is more flexible and more valuable, and it is easier to create a simple, stylish and personalized texture in the design, so there is also a certain amount of considerable market.

 

"The proportion of the solid wood furniture market is growing at an average annual rate of 5% to 8%." Shen Yaojun, vice president of Beijing Jimei Home Furnishing Market Group, said that although the current sales volume alone, panel furniture is more than solid wood, because the former has a price advantage. However, the proportion of panel furniture will be reduced in at least the next three years, because people's consumption concepts have changed, and the environmental protection performance of furniture is becoming higher and higher.

 

In Europe, the consumption ratio of panel furniture is getting higher and higher. First, the manufacturing process of foreign furniture is mature, and the harmful substances of panel furniture can be reduced to a very low level. Second, residents have a strong environmental awareness and think that panel furniture uses less logs. It can protect the forest from excessive deforestation. In the past few years, many panel furniture in China broke the scandal of excessive formaldehyde and insufficient quality, which caused panic. Consumers have to consider the health problems of themselves and their families. Those who have the ability to consume try to buy solid wood furniture.

 

Non-environmental protection causes panel furniture to "shrink"

 

Witnessing the ups and downs of solid wood furniture and board wood furniture over the years , I feel deeply. At that time, panel furniture was booming, and in recent years, panel furniture has gradually developed into a brand. The market share of manufacturers with good reputation and environmental protection performance has steadily increased, and small manufacturers with little reputation and unstable environmental performance have closed down and withdrawn from the market. .

 

Liu Yang said that with the increasing popularity of environmental awareness, more and more consumers pay attention to the environmental performance and quality services of furniture. If the board itself does not meet the standards, or the edge sealing process is not in place, it will not be favored by customers. . The solid wood furniture, due to environmental protection, low formaldehyde content, and the gradual civilian price, the consumer group is gradually expanding. Some panel furniture manufacturers saw the business opportunities and tried to take the solid wood route, such as the Top 100, Yifeng, etc., and the market responded well.

 

"And the solid wood furniture is now more and more refined. Originally it was mainly made of domestic wood. Now many imported wood is used, which has a stronger sense of quality. In terms of design, the solid wood furniture used to be a little dull and bulky, and the buyers are older. Large; now many modern elements have been added, and it has become more foreign, attracting the attention of many young people, and those with economic strength will choose to buy these beautiful and environmentally friendly solid wood furniture. "

 

How to deal with panel furniture

 

In the face of solid wood furniture products , how should panel furniture manufacturers respond? Shen Yaojun believes that panel furniture manufacturers should take a longer-term view, further expand production scale, reduce production and logistics costs, and increase market share. Looking back at the industry reshuffle in recent years, he said that all furniture manufacturers with large production capacity and competitive prices have survived. "In the future, domestic home furnishing brands will be gradually reduced and centralized. The larger the scale of production and the lower the price, the more likely it will be the final winner."

 

Yu Xiusu, Secretary General of the Beijing Furniture Industry Association, emphasized that panel furniture manufacturers should strictly control both raw materials and production processes, adopt environmentally friendly plates, improve edge sealing and other process technologies, and prevent formaldehyde release. In this way, products can still be environmentally friendly; plus The cheaper prices and fashionable trends of styling and design, etc., can still occupy their place in the market without being eliminated.

 

In addition to working hard on production, Shen Yaojun also proposed that board wood furniture manufacturers can try to change the mode of cooperation with distributors. "Some factories now try to set up their own branches all over the country, without cooperating with distributors, hoping to put all production profits and operating profits into the bag, but the results are not satisfactory, and many factories have not succeeded."

 

Shen Yaojun said that the current market is mainly a distribution model, that is, manufacturers produce and sell them in the store, and the interests of distributors are not directly linked to the manufacturers ’receipts. Can you change it and change to a joint-stock cooperation model? Bundle the interests of manufacturers with distributors, the more manufacturers sell, the more distributors earn, which may prompt distributors to adjust their strategies, thereby increasing sales and achieving a win-win .

 

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