The tile industry "follow the trend" phenomenon of flooding innovation is the hard truth

Tile industry "follow the trend, homogeneity," the phenomenon of proliferation, in the Shanghai International Kitchen and Bath Exhibition some time ago, almost at the same time multiple businesses at the same time launch "thinning tiles" listed. Here we don't comment on the best and best product for anyone. Here we are talking about the sense of smell in the market. The straightforward point is to follow the same trend.

In addition, as high-end consumption becomes more and more frequent, it will promote the production of high-end products and directly make the market more competitive. In terms of products, product development is based on customer needs and meets customer needs to produce high-quality products. As far as the industry is concerned, domestic ceramic tile giants are the vane of the industry to lead the overall development of the industry, while small companies do not have their own research and development capabilities only by imitation.

"Thinning ceramic tiles" has spread over the homogenization of tile industry

In recent years, the pace of "following and homogenizing" in the ceramic sanitary ware industry has been astonished by foreigners. Even as the world understands, the Chinese people's rapid imitation style has been controversial. Objectively speaking, manufacturing in China in the international arena is not so glorious. Ceramic tiles may be one of the industries with the largest number of associations in Foshan's industrial economy. However, despite the latest data from the Foshan Industrial and Commercial Bureau, the number of well-known trademarks in Foshan reached 56, ranking second in the province's cities. However, under the overall background of the trademark strategy, the development of industrial brands may still be at the initial stage.

It is reported that Dai Yimin, chairman of the association's committee, said that the output of modern building sanitary ceramics and ceramic tiles for daily use is the largest in the world, and ceramic machinery and furnace equipment also account for half of the world's total. However, brand building has lagged far behind the rapid growth in product innovation and production. There has been no single famous brand in the world and it has become a collective “pain” for the industry. In addition, at the Shanghai International Building Materials Exhibition some time ago, it was almost at the same time that several merchants also launched thinner tiles at the same time. Here we don't comment on the best and best product for anyone. What we are talking about here is the smell of the market, the speed of the people, and the straightforward point is to follow the same trend. Why is the market so homogenized or even copied?

Tile replacement soon Small companies R & D ability is weak only by imitation

In fact, careful observation and analysis of the reasons for the homogeneity of the ceramic tile industry are nothing but subjective and objective. It comes down to one sentence, that is, the objective conditions of the company's development and changes in the market structure lead to subjective homogeneity.

Rising raw material pressure

In the “buzz” that was hot during the previous period, inflation was one of the most intense topics discussed by many delegates. In this “high tide”, the ceramic tile industry was not spared. In recent days, the passive situation of many raw material prices has risen. The general increase has reached more than 15%. With the current market sales environment is not optimistic, many tile companies are afraid to Hastily followed the increase in the price of raw materials and increased the selling price of the products, leading to a number of ceramic bathroom companies that rely mainly on volume to face the crisis that was eliminated by the market.

The most affected are the small and medium-sized ceramic tile enterprises. These small and medium-sized enterprises generally maintain their operations through the “small profits and quick turnover” model, but this time the price increase has made SMEs that are already unprofitable. Strained. According to industry sources, the current price increase has increased the production cost of ceramics manufacturers by approximately 10%. It is estimated that this will continue and there will be a number of ceramic companies that will be eliminated one after another.