Tile consumer major inventory: Turkey

Domestic ceramic tile production, consumption and export of large ceramics According to the Italian magazine “Ceramic World Review”, Turkish ceramic tile production and consumption in 2009 was affected by the global financial crisis, but this does not affect its continued production and consumption of ceramics in the world. The location. In 2009, Turkey was the 9th largest ceramic tile producer in the world. The annual production of ceramic tiles was 205 million square meters; the consumption of ceramic tiles was 138 million square meters, ranking 14th in the world. In addition, Turkey is still a large tile exporter. In 2009, affected by the financial crisis, exports fell by 26.8%, but still ranked fourth in the world with exports of 67 million square meters, and exports only followed China, Italy and Spain.

Note: Due to the financial crisis, Turkish tile exports in 2009 fell by 26.8% compared with 2008. Among the top 15 tile export countries in the world, Turkey has suffered the most, with the largest proportion of declines.

More products are sold to Europe, the United States and the Middle East Turkey is a country between Europe and Asia. 97% of its land is in Asia, and 3% in Europe. Regardless of religious or cultural traditions, it is an Asian country, but for many years it has pursued a European policy. As a major producer of ceramics in the world, Turkey, tiles are mainly exported to Europe, America and the Middle East. Among them, Israel and the United Kingdom are Turkey's leading ceramic tile exporters.

As a result of the financial crisis, Turkey has turned its attention to Eastern Turkey because of its place in Europe. Economic and social development has also depended on European countries, especially the European Union countries. Ceramics manufacturers export more to the European market, and technology and equipment also use machinery from developed countries in Europe. However, in recent years, due to the outbreak of the financial crisis, the economies of European countries have been hit, and Turkish companies, which have always been led by the European market, have begun to shift their sights from Europe to the neighboring eastern countries.

With the development of economic globalization and the rise of emerging countries, their enormous market potential is very attractive to Turkish companies. In particular, under the impact of the global financial turmoil, the contrast of global economic forces has changed and developed countries are on the decline. While developing countries, especially emerging economies, are embarking on an upward spiral, emerging countries have strengthened their dialogue and cooperation. The emergence of organizations among the BRIC countries, the 11-nation economy and the G20 and other emerging countries has made emerging countries international. More eye-catching. It is in this context that Turkey began to actively move closer to the East.

Chinese Ceramics in Turkey According to Huang Dongmei, department manager of Foshan Yangming Economic and Trade Co., Ltd., Turkey's architecture combines the style of European simplicity with the splendid character of religion. The products imported from this market are mainly low-end polished tiles, such as osmotic, ultra-white and ultra-black, and these products have been popular in the country for 10 years. However, from the beginning of last year, imported products gradually added new elements, such as Pilates series, line stone series and polished glaze series. Turkish stone is more famous, and China's glaze series caters to local tastes. In China, there are many series of polished glaze-like Turkish stones. The two series of dark brown nets and light brown nets have been basically laid out in the local area. It is believed that sales this year will have greater growth than the previous year. In addition, a small amount of polished bricks, waistline and antique bricks have also been imported into the country.

Opportunities for Chinese Companies - Market The opportunities for Chinese ceramic companies are mainly in the building materials market, raw materials and machinery markets.

The demand for the Turkish building materials market is large. Turkey is listed as the top ten emerging market countries in the world. The construction industry is the third largest industry in the country. Turkey's construction industry output accounts for approximately 5% to 6% of its GDP. Meanwhile, Turkey will have nearly 15 billion in 2012. The dollar infrastructure project was not completed. The Turkish building materials market driven by the construction industry will have huge market potential and development space.

Chinese color glazes and refractories are attractive. During the Turkish Ceramics Federation's visit to China in 2010, in addition to visiting ceramic tiles and sanitary ware companies in China, they also visited several companies of color glazes, ceramic machinery and refractory materials, indicating that Chinese raw materials have a certain degree of certainty for Turkish companies. Attractive. During the visit, visitors had expressed interest in color glazes and refractories and hoped to strengthen communication and cooperation in these areas in the future.

Cost-effective Chinese equipment is competitive. Although Turkey's equipment production and manufacturing capabilities are relatively advanced and have long-term and close links with the European market, its production chain is not perfect and there is no strong supporting industry. These are precisely the strengths of China's equipment manufacturing industry. At the same time, China’s equipment also has an advantage in terms of price, and it is difficult to surpass the local equipment in Turkey and the equipment in Europe.

Challenges of Chinese Enterprises——“Industry Self-discipline”

Since 2005, China's ceramic exports to Turkey have grown rapidly, especially for daily-use ceramic products. In order to protect its ceramics companies, the three largest ceramic manufacturers in Turkey, KUTAHYA PORSELEN, GURAL PORSELEN, and POLAND PORSELEN have united to put pressure on the government. In September 2007, the Turkish Ceramic Industry Association submitted a “special safeguard investigation application” to the Chinese government. On June 25, 2008, the China Ceramic Industry Association and the officials of the Ministry of Commerce’s Import and Export Fair Trading Bureau held negotiations with the Turkish side at KUTHYA PORSELEN in Turkey, and finally reached an agreement, which roughly included the agreement for a period of 5 years and July 1, 2008. From December 31, 2008 to December 31, 2008, the total amount of Chinese daily ceramics exported to Turkey was controlled at 13,250 tons; from 2009 to 2012, the first year's export volume was 26,500 tons, and then the annual export ceiling was 105 of the previous year's total. %; from January 1 to June 30, 2013, increase by 5% on the basis of 2012. Half of the annual weight is the six-month export ceiling.

In November 2007, the China Ceramic Industry Association held a special meeting in Chaozhou to inform the whole industry about Turkey's application for special protection investigations for China's export of daily-use ceramics, and issued the “industry self-regulation notice”. From February 2008, the Association signed the stamp on the export product and tried out industry self-discipline.

Turkey’s invisible anti-dumping policy has brought a significant limitation to Chinese ceramic companies, and many ceramic companies have had to reduce their exports in Turkey. Taking this year as an example, the total number of tiles exported by China to Turkey is only 2.7 million square meters, which is far from meeting China’s export volume and the Turkish market. Last year, the demand for ceramics in the Turkish market has reached 40 million square meters.

A Way Out for Chinese Enterprises — Entrepot Trade Because Turkish tiles exported to Turkey are subject to quota restrictions, many Chinese companies have begun to choose to re-export trade in third countries. At present, ceramic tiles exported to Turkey are mainly re-exported in Malaysia and Indonesia.

In Malaysia, the security is relatively high and the related formalities are relatively complete. However, the official operating procedures in Malaysia will be more complicated. They need to send samples in advance to make inspections in the past. The inspection fee is high. Therefore, if the volume of goods is very large and a product is fixed, the company may choose to re-export from Malaysia to be more cost-effective. The conditions, then the choice of transit in Indonesia will be more practical than in transit in Malaysia.

For goods re-exported in Indonesia, it is relatively easy to handle the procedures and there is no Malaysian complexity. However, in Indonesia, the security of re-exports is relatively low, and there is a need to change cabinets in Singapore. The cost of exchanges is high. Enterprises with small quantities and non-fixed products choose to re-export in Indonesia.