What are the characteristics of smart locks?

The emergence of smart locks has changed people's habits of going out with keys, and the unique fingerprint and password unlocking has made the market prospects for smart locks even broader, although the market for smart locks is still in its infancy. What are the characteristics of smart locks?

Smart lock demand characteristics

1, durability

Since ancient times, people's basic understanding of door locks is that they can be durable. Durability becomes the basic demand of consumers for smart locks. No one wants to install a smart lock just today. It will not be possible to replace it with a new one tomorrow. The demand for durability has become a criterion for balancing the performance of a smart lock with high security performance.

2, fashion

Fashion is a mark of improvement during this period. As a new tool to transform life methods, smart locks have been leading the trend in quality home life and space.

This is reflected in the smart lock process structure and design creativity. In particular, the appearance of foreign smart lock brands, the prevailing lines with harmonious colors, let us gently every day, from the feeling that we are enjoying a feast of fashion.

However, the application of fashion to smart locks is certainly limited in craftsmanship. Unlike fashion, it can be rendered colorful. Therefore, the development of smart locks will not be a prevailing trend, but a patented technology innovation.

3, intelligent

In China, real estate is also a pillar industry of the national economy, and the intelligence promoted by real estate is a major demand for the development of smart locks to intelligence.

This is a trend that has been stimulated in many ways. Whether it is the project name to enhance the degree of intelligence, or consumers seeking to enjoy the smart life, fingerprint lock intelligent trend is inevitable. Many of today's fingerprint lock brands are promoting smart concepts, but unfortunately they have not grasped the core elements of intelligence.

4, diversification

Many of today's fingerprint locks are of a single style. A Korean brand's fingerprint lock, as long as a style, when consumers need to see more than one color, the foundation can not find the second product, which can not be said to be a shortcoming. For example, when a consumer does not like the appearance of silver, he will maintain his choice of products because of disappointment.

Diversified demand Many brands in China have done a good job, especially in appearance. Some even integrate the Chinese zodiac signs into the design of children's fingerprint locks, and they can have different styles and colors so that consumers can greatly increase their selectivity.

What needs to be reminded here is that it is not that the more styles the better, but based on the market information, combined with consumer demand characteristics, to develop different types at different stages, and to replace old styles with new styles, so that consumers feel To the product is diversified.

5, convenience

Facilitating is already the advantage of fingerprint locks, but consumer needs must be convenient from the physical product to the experience. This is the leap from quantity to quality.

The needs of consumers have already told us that these are two different periods. Fingerprint locks are not only convenient in terms of functionality, but also have a convenient value-for-performance experience. People need psychological feelings of superiority.

6, branding

Brand consumption is an inevitable trend and fingerprint locks are no exception. Since most of the fingerprint lock brands have focused on project titles in the near future, most of the project titles rely on relationship marketing. Therefore, most fingerprint lock companies do not pay enough attention to brand building.

Although the door locks are low concern products, they are not as much of a consumer's concern as fast moving consumer goods. But branding is essential.

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