A few days ago, Ms. Wang, who lives in Qujiang, called and said that she bought more than 200,000 imported furniture in a shopping mall. After seeing the news about the fraud of "Da Vinci Home", she couldn't help but be responsible for her precious furniture Get up. Is it necessary to worry like Ms. Wang? How is the high-end furniture market in Xi'an? The reporter took a series of questions to explore the high-end furniture market in Xi'an.
Do not take the "Da Vinci" road supervision can not be dull
One Da Vinci scandal, "two flowers blooming", not only exposed the "foreign brand" trap of black-hearted merchants, but also exposed the problems of the regulatory authorities themselves. Regulatory departments are very busy now, busy investigating Da Vinci's origin of counterfeiting, busy sampling the quality of Da Vinci's products, but the regulator itself is responsible for anything, obviously also needs an authoritative investigation to make the truth known to the world. According to regulations, both the country and the locality should conduct spot checks on furniture products. At the same time, the market economy has rules of the game and corporate behavior has legal boundaries. The government has set up various supervision links such as quality inspection, import and export inspection and quarantine, and industrial and commercial management. Therefore, if we meet the "Da Vincis" again, as long as a supervisory link performs his duties, it will not be possible to "run rampant" for several years. (Yanzhao Metropolis Daily Yang Yuze)
There are not many "Da Vinci" importers in Xi'an market
At a distance of less than 1,000 meters at Qiaozikou on West Street, there are three high-end home furnishing stores, mainly American-style furniture and European-imported furniture, and there are many unique brands that are not available in other homes. The reporter visited nearly 40 brands of furniture in these stores, but did not find the high-priced furniture brands such as Cabretti and Hollywood under the "Da Vinci" brand exposed on TV.
The reporter found that the decoration and design of these furniture stores are very luxurious and the accessories of the goods are also original, but the popularity is not as strong as the traditional stores. "We are all high-end customers, not popular products," the salesperson at the side service reminded reporters. In terms of price, the price of cloth and leather beds or sofas is relatively low. The price of a single product is nearly ten thousand yuan, and the price is more than 10,000-30,000. Of course, some brands have slightly higher prices, but there is no "Da Vinci" home. Such a staggeringly high price. The imported European solid wood carved furniture, small pieces of coffee tables, side cabinets are generally 20,000 to 60,000 yuan, large bookshelves, wardrobes and carved four-poster beds, dining tables are more than 50,000 yuan, and some are even higher.
In a store specializing in American furniture, the clerk is introducing a European-style wooden bed with a unit price of about 23,000 yuan. The clerk said: "This bed is designed by a foreign designer, and the wood is Russian birch." When asked Whether it is an original imported product, the staff said that the detailed list is marked as Russian white birch, but it is not clear that it is not imported. When asked if he could provide the relevant documents needed for imported furniture, the clerk just took the exhibition hall detailed list and explained it to the reporter. The column of wood above was filled with "Russian birch", but the column of origin did not indicate where it was produced. Some product labels only have the product name, price and barcode, and rarely indicate the place of origin.
Some merchants directly "confessed" that certain raw materials and parts were imported from abroad, while production and processing were completed in China. In another store, the reporter saw that the label of the product was relatively complete, including: product name, material, price, place of origin and other information. The origin of most of the furniture commodities is marked in domestic cities such as Foshan, Shanghai, Beijing and Dongguan, and only some imported household appliances are marked in South Korea and Japan.
Consumption of high-end furniture industry cautiously comments
Regarding the inspection of Xi'an upholstered furniture and wooden furniture, Guan Shejun, director of the Shaanxi Furniture and Decorative Materials Testing Center, said that there were certain problems in the previous inspections, but they were not as serious as the problems with Da Vinci furniture. The testing center has also received consumer complaints, mainly on leather products, soft-packed structure density, underpads, furniture odor, etc. He also said that since there are no specific guidelines for the inspection of upholstered furniture, the content of many substances such as formaldehyde is also not specified, and the current inspections are carried out in accordance with the relevant quality standards for wooden furniture. Special inspection standards are actively soliciting opinions and being written.
Director Guan also told reporters that the province's second quarter product sampling has just been completed and the final result has not yet come out. No Da Vinci household products were found on the Xi'an market. During the inspection, it was found that there were other individual furniture quality problems, mainly: solid wood furniture did not use solid wood plates, sawn timber at the main position of the furniture, and artificial wood or other materials pretended to be solid wood.
Li Linyu, Secretary-General of Xi'an Furniture Association, said that the import fraud of Da Vinci's furniture is an individual phenomenon and has no universal significance. In Shanghai, Dongguan and other coastal cities, re-export trade and import-export trade are the main ones, while inland areas do not have such inherent conditions. The same is true for Xi'an, an inland city. Xi'an's furniture market has a relatively small coverage and extends to neighboring provinces and cities at most.
Secretary-General Li also appealed to consumers through this interview: "I hope everyone can consume rationally and cautiously, and ask for invoices, certificate of conformity, three guarantee cards, quality inspection cards, etc. in order to carry out when the product has quality problems Effective rights protection. "
Where is high-end furniture? Quality is fundamental to goodwill
The reporter interviewed Li Shaopeng, the manager of Century Golden Flower-Mercure Life's customer service center, on related issues. Five reasons make high-end furniture higher:
First, some furniture brands have experienced a long history and added value to their products. Consumers also value the brand power of the "100-year-old brand".
Second, the material of the commodity is also an important factor that determines the high price of the commodity. For example, some furniture materials are cowhide, oak, etc., and some furniture uses high-cost German hardware. The scarcity and high cost of materials have caused commodity prices to rise.
Third, factors such as design craftsmanship, style, and designer fame also contributed to the high prices.
Fourth, the integration of technology is also the reason for the higher price. The soft bags of some furniture will be produced by some high-tech means to achieve the effect of waterproof, dustproof and wrinkle-proof.
Fifth, the positioning of high-end furniture for high-end consumers is also high.
However, the prices of some brands are arbitrarily high, "is the result of the concept and brand hype of some businesses."
Li Shaopeng said that merchants should choose import companies in terms of production qualifications, registered capital and other aspects; establish strict procedures for store entry qualifications, import control, and quality testing of goods; employees, managers and even consumers Positive feedback at the level; and actively cooperate with the provincial and municipal quality inspection bureaus to ensure the quality of the goods sold; it must also fully affirm that consumer supervision is the root of the survival of businesses, and more clearly understand that quality is the root of goodwill.
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