Bathroom promotion can not be trapped in the "low end" of mud

In recent years, with the intensified competition in the sanitary ware industry, many sanitary ware companies have had to promote sales frequently to protect their performance. Among them, many small and medium-sized sanitary ware companies lacking core competitiveness have already reached the stage of converting sales promotion into “frequent sales”. However, too many promotions have not achieved satisfactory results, but have caused many consumers to be tired of this, and even promoted price cuts. They have also reduced the market positioning of sanitary products in the industry. Many bathrooms have been in the past two years. , has been stuck in the "promotion = low-end" quagmire.

Price reduction is not the only way to reduce prices - publicity - promotion, the bathroom industry is so frequent but the form of a single price promotions, such as the wheel-like staged, not only allows consumers to choose the numbness and psychological fatigue in the purchase of sanitary products, and this It also makes sanitary companies into a difficult sales situation.

"No price reduction, no promotion, no sales," Sanitary companies' use of this mode of sales promotion for price reduction promotions will eventually consume the long-term vitality and market freshness of this model, leaving its own brand into a low-price, low-end market. mud.

This excessive price reduction promotion in the sanitary ware industry is in fact a result of the homogenization of sanitary ware products, and it is the level of the lack of corporate core competitiveness.

Because sanitary ware companies lack a product with special fists, and products do not have clear and independent characteristics, they cannot establish a clear brand identity among consumers. Therefore, companies lack core competitiveness in market competition and fall into price. passive.

Changing Promotional Targeting Price Promotions and Transformations Creative Promotions It is true that the essence of promotion is to attract enough consumers' attention through price cuts. However, in recent years, many sanitary ware companies have entered a dead end, making price cuts the only way to promote sales. In fact, sanitary ware companies only need to change their thinking. While using price cuts, they may well integrate creative elements, which may be more surprising than price reductions.

In this kind of homogenized sales, sanitary ware companies can only rely on price cuts to increase their own market share. They have been emulated and practiced and eventually formed the embarrassing situation in sanitary ware sales.

Therefore, if you want to break through this passive situation of sellers and become unique, you must prevent similar products and prevent competitors from imitating.

Whether it is in the upgrading of products or in the channel sales model, market barriers should be formed before the products are born to strengthen the product's market appeal and strengthen the core competitiveness. In the later period, strengthen and innovate the channels to avoid this. Sales passive scenes. As a result, adjusting positioning, changing promotions and increasing innovations is already a top priority for sanitary companies.