At present, the proportion of cabinet hardware in the entire cabinet is not large, but it directly relates to the use and life of cabinets. With the increase of consumer awareness, consumers’ awareness and requirements for cabinet hardware are getting higher and higher. This will undoubtedly Drive the rapid development of the cabinet hardware industry, while giving birth to a number of well-known hardware brands.
In the 1980s, household consumption in China was concerned with household appliances. As a result, household appliances fired, resulting in Haier, Midea, and many other major brands of home appliances, and home appliance sales giants such as Gome and Suning were born. Numerous home appliance dealers made a fortune.
In the 1990s, household consumption was upgraded to a whole cabinet. As a result, the entire cabinet fired, resulting in a number of cabinet brands such as Bologna and Piano, as well as a number of wealthy dealers.
Now, the average family, the consumption of the consumer, the upgrading of the upgrade, the only one untapped market is the cabinet hardware supplies, who can seize this round of new hot consumer kitchen, who is the next rich man.
The basic characteristics of the current market:
1, the product unit price is low, unit profit is small, consumption is wide, consumption frequency is high.
2, the characteristics of convenience, consumers generally buy the nearest habit.
3, consumers are easily affected by the atmosphere of the store at the time of purchase.
4, The brand loyalty is not high, consumers are likely to switch different brands in similar products, must rely on a wide range of market coverage to generate sales in order to profit, manufacturers can not be directly operated in large areas, can only rely on distributors, distributors, distribution Businesses, retail stores, and finally into the hands of consumers.
5. The most complex and trivial path is the longest path and the most sold point. The overall quality of the bosses in the path is relatively low compared to other industries. The household daily necessities industry has the highest dependence on access, and access management is also the most difficult.
After years of development and precipitation in the cabinet hardware market, several leading brands have emerged on the market. The strength of these brands lies in a good brand image, standardized market operations, and first-rate talent and management.
At present, the same problem faced by these leading brands is that the small brands that have emerged from different regions have cut in the low production cost and low price, and at the same time have driven the higher profits of the access road and left the market step by step.
The cabinet hardware market has huge capacity. China has a large population. With the continuous improvement of people's living standards, there is a rising demand in the market. China's cabinet hardware manufacturers are mainly concentrated in the eastern region, Guangdong Province, the largest manufacturers. The vast majority of foreign brands are located in China. Cabinet hardware will be one of the most competitive industries in the future.
There is no store type sales site
As of today's economic development, any commodity can be purchased in specialty stores, ranging from small combs to large cars. Specialized stores have saved consumers time for shopping, giving consumers great confidence and a pleasant shopping experience. Popular in the world, but in the cabinet hardware market, consumers can not find such a professional sales channels, people with spending power do not know where to go to buy the favorite products, a city of dozens of home textile shops, but But not even a cabinet hardware store! This is a huge market space.
Poor products occupy the mainstream of the market
The cabinet hardware products currently circulating in the market are of single style, old style and rough workmanship. There is no brand protection at all. Even many consumers do not know that there is a complete set of cabinet hardware sales. Such products are worth hundreds of millions to themselves. The homes are not commensurate with the modern home with the home is even more out of tune, mid-range cabinet hardware market there is a large market space.
Lack of brand with comprehensive product capabilities
Almost all existing hardware on the market can only be specialized in one type or one material. The product line is far from enough to support the operation of a professional store, especially the high-end franchise stores, and the follow-up R&D capability is not strong. Due to complicated sources, daily hardware stores have become grocery stores and become a combination of several manufacturers. Products are of mixed quality. The result is that they cannot give consumers good after-sales services and stable quality assurance. There is no brand loyalty. The ability to resist risks is also very low. Good life benefits from a few years of accumulation and a multi-brand and multi-channel operation strategy. It has extraordinary comprehensive capabilities in terms of products, and has a very rich product line. It is a leader in the industry and can support companies. Brand franchise chain operation.
Lack of market protection sales model
Because the dealer has no production capacity, one of his important profit guarantees is regional protection and monopoly profits. The cabinet hardware industry in China is in the stage of development. The overall scale of production is large, but due to technical limitations, homogeneity is quite serious, and the concept of the brand is also seriously lacking. Many hardware factories just blindly sell products, fight prices, and have no systematic marketing. Planning, the lack of regional market protection, there is no stable price system, money is the mother, often a city sells well, other colleagues flocked to the purchase, the original exclusive best-selling products have become everywhere, the price quickly pulled Low, the dealers are struggling, and the hard-working business is easily followed up and surpassed by their peers and has never been able to occupy a large market share.
Traditional yet emerging market
The cabinet hardware tradition is said to have been used by mankind for thousands of years, but it is a new industry relative to this brand era. The 21st century is a century of brand consumption. Consumers are increasingly inclined to choose a brand, especially a trustworthy brand, when they purchase any product. Choosing a brand means choosing health, safety, ease, and decentness. According to the general industry, the leadership brand market share of more than 20% indicates that the market has entered a mature stage. However, cabinet hardware that is closely connected with each of us has not yet appeared in the market. Leading brand. Economic development to such a high level today, the brand cabinet hardware market is imminent! Its potential is astonishing.
Cabinet hardware product market positioning
Defining products is where the core competitiveness lies. If hardware companies follow suit to create some unique and unique products to meet people's needs, they must have an accurate position on their own products. To understand the real-life needs of the products they are about to develop and the consumer's ability to accept them. Encouraging enterprises to independently innovate is to encourage companies to develop practical and practical products. It does not want companies to blindly pursue novel fashion while ignoring the affordability of enterprises and the market's ability to demand. To establish a clear positioning for their own products can reflect the true value of the product. According to relevant market surveys, 45.3% of hardware consumers use the brand as the primary demand for purchasing products when purchasing hardware products. It is becoming more and more difficult for unnamed brands to gain a firm foothold in the market, or even to increase market share. . Obviously, as a brand, it must first be oriented to people, then it is a collection of people with a certain common characteristics, and then it is the psychological, attitude and behavior of this group of people. How important brand positioning is for brands is how important it is. If you do not find a group of people with common characteristics through brand positioning, and establish a precise database to manage this group of people carefully, there will be no way to talk about brand development in the later period. Brand building and brand promotion are also It became a piece of paper.