China's furniture industry is expected to become the first industry in the next 5 years

With the "12th Five-Year" countries' efforts to promote the transformation of economic growth mode, the economic strategy has been adjusted from export-led to domestic demand-led. Senior industry insiders predict that the furniture industry will also have the best opportunity for transformation. The growth rate is expected to exceed the automobile industry and become China's largest industry.

The Chinese furniture industry has experienced an infancy and early growth in the past three decades, and is now in the middle stage of growth. It will not really enter the stage of growth and maturity until 2015. According to incomplete statistics, the total retail consumption of the whole society in 2009 increased by 15.5% over the previous year. The furniture industry exceeded the growth of construction, decorative materials and automobiles by 35.5%. In the first three quarters of 2010, total social retail consumption increased by 18.3%, of which the furniture industry contributed 38.4%, the fastest growing industry.

At present, China's furniture production capacity has accounted for 25% of the world, becoming the veritable first furniture manufacturing country. In 1978, which had just been reformed and opened up, China's furniture had a market of 1.3 billion yuan, and now the total has reached more than 700 billion yuan. According to the average growth rate of 22.2% in the past three decades, by 2015, this industry will reach a total output value of 2.43 trillion yuan.

China's furniture industry is mainly distributed in the Pearl River Delta, Yangtze River Delta, Bohai Rim and Sichuan Province. According to reports, Guangdong accounts for 50% of the total production capacity of China's furniture industry, Zhejiang 15%, Bohai Rim 8% ~ 10%, Northeast China less than 15%, Sichuan nearly 10%. These areas are mainly formed by the natural agglomeration of furniture industry chains, mostly in extensive production and operation, the degree of industrial aggregation is low, so that the upstream and downstream links of the industrial chain are not tight, increasing the cost of the entire furniture industry. For example, Shenzhen is a furniture manufacturing center, but not a logistics center. Distribution can only go to Shekou, and raw materials must go to Dongguan.

"This extensive production model has resulted in the entire industry not forming a consumer brand at this stage, and the international competitiveness is weak. Although China ’s woodworking technology has historically been in a leading position in the world, after decades of reform and opening up, it has become the world ’s leading The first furniture manufacturing country, but still not very competitive in the world's home decoration industry. "Insiders said that the so-called consumer brand is a franchise brand rooted in the minds of consumers, such as the mention of air-conditioning consumers Gree said that Haier is the first choice for refrigerators, but when it comes to the furniture industry, I am afraid that it is difficult for consumers to say a brand.