It is understood that Guangdong produced 67.73 million pieces, an increase of 15.15%; Henan produced 53.2 million pieces, an increase of 11.30%%; Hebei produced 23.2 million pieces, an increase of 4.91%; Hubei produced 9.93 million pieces, an increase of 50.13%; Fujian produced 5.17 million pieces, The growth rate was 47.92%; Hunan produced 4.33 million pieces, an increase of 18.05%; here in Guangdong, Henan and Hebei provinces, the total output of sanitary ceramics in 2010 was 1.4413 billion pieces, accounting for 81.05% of the national total output. In 2010, China exported 54.12 million sanitary ceramics (46.09 million pieces in 2009), with an export value of 7.7897 billion US dollars (2009: 667.63 million US dollars), with an average unit price of 14.39 US dollars per piece (2009 14.49 US dollars / piece), the overall situation of exports Compared with 2009, the total amount, the amount and the average unit price did not reach the 2008 level. Overall production and sales were good from January to May 2011, but after the second half of the year, it fell significantly. China's ceramics is currently facing such a situation: under the influence of the state's regulation of housing prices, the real estate market is declining. The 10 million sets in 2011 and the 36 million sets of affordable housing in the next three years are considered to be the decline in commercial housing transactions. Correspondingly, but in fact, the construction and progress of affordable housing is completely lower than estimated, at least in 2011, the sanitary ceramics and the corresponding building materials home market are limited; macroeconomic inflation is serious, and CPI continues to break through in recent months in 2011. 5%, July CPI is a record high of 6.5%, raw materials continue to increase prices, and sanitary ceramic products did not appear corresponding price increases, the main reason is still oversupply, product inventory backlog, may lead to further market Vicious competition is mutually pressing; the average unit price of product exports has declined for two consecutive years ($14.51 per piece in 2008; $14.4 per piece in 2009; $14.39 per piece in 2010), and current exports account for nearly three points of national production. One, the dependence of the entire industry on exports and the decline in the average unit price of exports put China's sanitary ceramics exports in a dilemma. China's ceramic industry is currently demanding more and more energy-saving emission reductions. During the 11th Five-Year Plan period, the state requires 20% of GDP per unit of energy consumption to fall by 20%, and now it is required to further decline on the basis of the 11th Five-Year Plan during the 12th Five-Year Plan period. 16%, and included in the accountability system of government performance management, the mandatory national standard GB25464-2010 "Ceramic Industry Pollutant Emission Standards", which began to be implemented in October last year, all put more pressure on sanitary ceramics manufacturing; 2010 China's ceramic production has increased substantially, and the two largest growth areas are Hubei and Fujian. The expansion and expansion similar to architectural ceramics is quietly emerging. The disorderly expansion will provide a breeding ground for low-cost vicious competition; ceramics Quality issues are also an important aspect that the industry must face at present. Recently, the quality of several well-known brands has received a lot of complaints from consumers and network siege. This year’s “National Pumping†has also seen the quality of big brands, but now it is "National pumping" and "provincial pumping" continue, consumer demands are getting higher and higher, awareness of rights protection is getting stronger and stronger, and enterprises are strengthening quality management. It’s not a bit sloppy. We can note that the production capacity of China's ceramic industry is still growing, the domestic market demand is declining, the overall economic recovery of the international market is not as expected; the material cost is rising, the product price is not rising, the corporate policy (energy saving, labor saving) Laws, etc.) Operating costs continue to rise, and the vicious competition in the market (low-cost dumping, plagiarism, etc.) is becoming more and more fierce, which indicates that the sanitary ceramics industry may be lurking in various crises. From the perspective of comprehensive macroeconomics and industry development, the winter in 2011 will come early, how cold this winter will be. This is a common concern in the industry. Prepare for thinking ahead and actively seek countermeasures. It may be the key.
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