Establishing brand influence is the best choice for hardware tool development

Hardware tools are labor-intensive industries. As a hometown of hardware, Yongkang has become a gathering place for hardware tools with low-cost traditional competitive advantages. The products not only sell well in major cities in China, but also rely on the east wind of successive hardware expositions and are exported to Europe, Africa, the Middle East and other places.

In recent years, the export tax rebate rate for hardware tools has been reduced, and the rapid appreciation of hardware tools has further pushed down the profit rate of hardware tools. Second, the production of hardware tools is mainly affected by the price of raw materials such as steel. The instability in the steel market has also led to a significant increase in the sales of hardware tools. Hardware tools are mostly meager products, and the market competition is fierce, and it is impossible to raise the price uniformly. There are vendors who frankly say that individual price increases are undoubtedly equal to the old customers. With the fierce competition in the market of hardware tools, how to maintain the sustainable development of hardware tools in China Science and Technology Hardware City has become a problem that many vendors have to face. Therefore, many hardware tool manufacturers and sellers have increased their own brand R&D and sales efforts.

Chen, who has been working on hardware tools for many years in the hardware city, said that establishing brand influence is the best choice for the continuous development of hardware tools. Brand establishment, quality first. No matter how wonderful promotion strategies are based on product quality. Only the manufacturer guarantees the stability of the quality of the product, can win the trust of the customer. If you want to take a place in the market, improving quality is the key. "Like this pliers, although it costs more than ten pieces more than ordinary pliers, its quality is much better than that of ordinary pliers. The implementation of three bags of after-sales service is also comprehensive. When consumers purchase, most of them will choose this type of product. Brand, good quality product."

According to relevant personage analysis, after an industry has passed its initial period, development period, and mature period, it often enters a refined development stage. Hardware tools are relatively mature industries in the hardware city. To seek development in such an environment, business households must seek a way out of the segmented market. Hardware tools have always occupied a large share in the international market due to China's advantages in raw material prices and low labor costs. Business owner Wang Xiao revealed to the author: “As a relatively mature industry, customers generally have fixed suppliers. It is not easy to develop new customers.” In terms of foreign trade, the situation is not optimistic. “In recent years, With the impact of unfavorable factors such as price hikes of raw materials, changes in tax refund policies, and rising exchange rates, hardware tools are gradually losing their original cost advantages and serious customer losses.” During my visit, I discovered that many business households have started on the basis of the introduction of well-known brands. With the development of subdivided markets, the trend of subdivision of hardware tools has become increasingly apparent. From a large aspect, hardware tools are divided into manual tools, pneumatic tools, combination tools, and automobile maintenance tools. Hand tools are divided into wrenches, pliers, and screwdrivers. Pneumatic tools are also classified into assembly and cutting types. The purpose of subdividing hardware tools is to make its market more targeted. Among the wide variety of hardware tools, upscale and sophisticated combination tools and car-on-wheel tools are gradually becoming the new darling of people.

After nearly 20 years of development, the Hardware Tools products currently operated by Hardware City have gradually become serialized, standardized, and branded. Not only the specifications of the products are complete, but also the quality of products is stable, and some of the famous products introduced also have a certain degree of competitiveness in the international market. . Such as Shida, Yingzhiyin, and Sima, a series of well-known domestic and foreign brands have gathered here. Many sellers stated that hardware tools in the hardware city have a long way to go before they can stand in the international market. As a distributor, based on the advantages of the original market and the consolidation of traditional hardware tools, we must accelerate research and development of new products, increase the level of scientific and technological content of products, increase added value, establish our own brand, and provide users with high quality products. Perfect Service.