Regional shrinkage in the market
In 2011, the global security industry was doomed to be an extraordinary year. It was enough to cause people to lose confidence in the security of the major events occurred in this period of time, the Japanese earthquake, the exhibition of the National Palace Museum was stolen, the food crisis, high-speed rail accidents, Xinjiang riots, London riots and so on. The recurring events have repeatedly put security issues on the radar of public opinion. Throughout the country and even the world, the security issue has reached the warning line, and the importance of security is also increasingly prominent. Security business opportunities and crisis coexist, and security is also suddenly upgraded in various security incidents. So how about the market situation of gas alarm in this environment?
“Assuming that the overall economic environment was in a good macro situation, the gas alarm market in 2011 continued to maintain its rapid development in the past under the active promotion and influence of many factors such as policies and society.†Obviously, some characteristics that distinguish the past development trend can be clearly seen.As a result of market conduction effects brought about by the strict control policies of the first-tier cities' property markets, the market for gas alarms is also showing a structural shrinkage. This shrinkage is regional, showing Dotted."
The price trend showed "polarization"
In terms of product prices, in the first half of 2011, the price of gas alarm products was due to the upstream and downstream pressures of the industrial chain, and the price trend showed a “two-level differentiation†trend.
The reason why this situation occurs is mainly because the gas alarm product itself has a clear distinction between high-end brands and low-end products, and the sales price has risen due to the increase in the cost of materials and labor for branded products. In order to seize the market, small-shop small brand products and newly registered brands still do not hesitate to reduce profit margins, and use the methods of reducing the quality of materials and lowering the sales price to maintain survival.
At the same time, due to the significant increase in raw material prices this year, as much as 20% of the rise in the housing of the host computer, there is a lot of pressure on the control of production costs, so manufacturers have also raised the ex-factory price for some products.
The sales market is dominated by domestic sales
At present, domestic gas alarm products are still based on domestic sales. In 2011, with the continuous appreciation of foreign currencies in the renminbi and the high inflation rate, a small number of them will mainly be burglar alarm companies in the export market, and the market focus will also be transferred from abroad to the domestic market.
In this regard, the market for gas alarms does not currently export a lot, and the products exported are mostly based on products with low prices at the low end, and are of the type that can be lost if they are broken, because the overseas roads are far away and follow-up services. Can not keep up, high-priced products have little advantage.
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