As we all know, Internet marketing with Internet as the core support is being valued and applied by more and more hardware companies. Its emergence has also completely changed the existing foundation of marketing theories and practices, and marketing and management models have also taken root. Variety. Then, what are the new content and characteristics of the network marketing practice? At 3:00 PM on October 28th, 2010, Mr. Ruan Zhipeng, Business Manager of Weihai Zewei Power Tools Manufacturing Co., Ltd., was invited to visit the website “Hardware Online Interview†section. Netizens had a lively discussion.
With the continuous popularization of e-commerce in China, Internet marketing has increasingly attracted the attention of hardware companies, and the techniques for implementing online marketing are in every corner of online media. In the 8th online interview held by a large number of website hardware circles, Mr. Ruan Zhipeng, business manager of Weihai Zewei Power Tools Manufacturing Co., Ltd. shared with the netizens the skills of the hardware companies to do network marketing.
Mr. Xin believes that if a hardware company wants to stand out from the mass of information on the Internet and arouse the public’s attention and trust, it must understand some Internet marketing techniques. There are many kinds of techniques for implementing internet marketing. According to my work experience, Mr. Qi summed up three techniques for reference by hardware companies.
A: Hardware companies can increase the potential customer database: There are many people browsing the site and there are few direct purchasers. Most of the websites are for these people to come quietly and quietly go away, wasting a lot of potential customers. Therefore, he suggested that we must use a technique that allows most of the users who log on the company's website to be willing to leave contact information. In this way, as long as the database marketing strategy that allows potential customers to be willing to accept, they will gradually become business customers.
Two: Use customer evaluation to influence the decision of potential customers: Most people have a herd mentality, so when buying a product, other purchased people's comments on the product will have a great impact on the purchase decision of potential customers. Therefore, each product should be reasonable to put more than six or seven customers from all angles of this product's good evaluation.
Three: To improve the customer's repeated purchase tips: 1. Coupon strategy: After a customer orders successfully, they must present a coupon to the customer. Then within a certain period of time, the coupon can serve as a certain amount. But expired. In this way, the customer will find ways to spend this coupon or give it to his needy friend.
2. Database Marketing: Regularly push valuable information to customers and reasonably promote product advertisements. Because most e-commerce websites in the country will only push advertisements to customers in a blunt manner, so the effect is very poor. Therefore, it is absolutely necessary to send the information that the users like to their customers and integrate them into advertisements. So what information customers like? This needs a hardware company to think about it. It's best to be achieved through the user experience and it is possible to create miracles at any time.
Although online marketing is a new marketing model and a means, it has been developed and used by numerous companies. Enterprises hope to achieve the ultimate profitability through the use of Internet marketing techniques. While the skills of online marketing are ever-changing, but never change, when hardware companies implement network marketing, they must be based on their own characteristics and industry characteristics, and set the appropriate costs and quantity. Indicators, so that the implementation of network marketing goals will be more clear, its mission is clear, in order to achieve better marketing results.
With the continuous popularization of e-commerce in China, Internet marketing has increasingly attracted the attention of hardware companies, and the techniques for implementing online marketing are in every corner of online media. In the 8th online interview held by a large number of website hardware circles, Mr. Ruan Zhipeng, business manager of Weihai Zewei Power Tools Manufacturing Co., Ltd. shared with the netizens the skills of the hardware companies to do network marketing.
Mr. Xin believes that if a hardware company wants to stand out from the mass of information on the Internet and arouse the public’s attention and trust, it must understand some Internet marketing techniques. There are many kinds of techniques for implementing internet marketing. According to my work experience, Mr. Qi summed up three techniques for reference by hardware companies.
A: Hardware companies can increase the potential customer database: There are many people browsing the site and there are few direct purchasers. Most of the websites are for these people to come quietly and quietly go away, wasting a lot of potential customers. Therefore, he suggested that we must use a technique that allows most of the users who log on the company's website to be willing to leave contact information. In this way, as long as the database marketing strategy that allows potential customers to be willing to accept, they will gradually become business customers.
Two: Use customer evaluation to influence the decision of potential customers: Most people have a herd mentality, so when buying a product, other purchased people's comments on the product will have a great impact on the purchase decision of potential customers. Therefore, each product should be reasonable to put more than six or seven customers from all angles of this product's good evaluation.
Three: To improve the customer's repeated purchase tips: 1. Coupon strategy: After a customer orders successfully, they must present a coupon to the customer. Then within a certain period of time, the coupon can serve as a certain amount. But expired. In this way, the customer will find ways to spend this coupon or give it to his needy friend.
2. Database Marketing: Regularly push valuable information to customers and reasonably promote product advertisements. Because most e-commerce websites in the country will only push advertisements to customers in a blunt manner, so the effect is very poor. Therefore, it is absolutely necessary to send the information that the users like to their customers and integrate them into advertisements. So what information customers like? This needs a hardware company to think about it. It's best to be achieved through the user experience and it is possible to create miracles at any time.
Although online marketing is a new marketing model and a means, it has been developed and used by numerous companies. Enterprises hope to achieve the ultimate profitability through the use of Internet marketing techniques. While the skills of online marketing are ever-changing, but never change, when hardware companies implement network marketing, they must be based on their own characteristics and industry characteristics, and set the appropriate costs and quantity. Indicators, so that the implementation of network marketing goals will be more clear, its mission is clear, in order to achieve better marketing results.