Famous furniture building materials join the "Double 11" army
Although most home furnishing companies are complaining about the "cold winter", a wave of lively promotions recently launched on the Internet has made the industry see the last hope before the end of the year. The reporter of the New Express learned from some online media that many furniture and building materials companies quietly appeared in the army of "Double 11" online shopping promotion this year, such as Shengxiang Flooring, Qumei Furniture, Gujia Household, Quanyou Household, Nippon Paint , Zhihuashi and other familiar home brands have offered "50% off" enticing sales, the price is very favorable (see the table for some promotions).
What amazes us is not only the promotional prices of branded products, but also the pre-ordered quantity of special products. For example, Shengxiang flooring, a floor plan of 55 yuan actually exceeds 30,000 people; Gu Jiafu ’s set of leather sofas also has more than 1,300 reservations ... This is far better than the sales of an offline store.
How to guarantee the promotion at the lowest price while guaranteeing the brand profit? We see solutions from some merchants: The above mentioned promotional price is marked in advance, and the products that need to be booked and then purchased are priced in a phased manner similar to the group purchase method to achieve the best balance between merchants and consumers. For example, if the icon sells 55 yuan for a product, the price for one person is 65 yuan, for 100 people it is 59 yuan, for more than 100 people it is 55 yuan. This method is more suitable for furniture and building materials that are bulky and have high transportation costs. In addition, for example, Quanyou Home Furnishing Co., Ltd. uses traditional methods to promote products only after the day of the event (basically 50% or less).
Product brand original price promotion price reservation (as of press time)
Reinforced composite floor White Snow Boat Icon Floor 165 yuan 55 yuan 36410 people
Leather living room sofa combination Ravenham Gu family home 12475 yuan 5510 yuan 1332 people
High carbon steel chain spring mattress Qumei furniture 2556 yuan 999 yuan 501 people
Net taste 120 bamboo charcoal five-in-one Nippon paint 1312 yuan 650 yuan 1497 people
Cotton satin pattern reactive printing rural four-piece suit Luolai Home Textiles 1198 yuan 398 yuan
Small items such as home textiles and kitchens are very cost-effective
After all, furniture, building materials and other companies do online shopping, but there are many brands such as home textiles and kitchen supplies. In this year's "Double 11" promotion, small items such as home textiles and kitchens are not to be missed.
Among them, home textiles are very mature in online shopping. In addition to Taobao Mall, the home base of the "Double 11" promotion, Jingdong Mall, Suning Tesco, Gome Electrical Appliance Mall, Amazon and other well-known online shopping platforms can grab the price. Home textile products. For example, the original price of a cotton satin active printing rural four-piece set (Dielianhua ad006) from Luolai Home Textiles was 1198 yuan, and the promotional price was only 398 yuan; Fuanna clean water and fragrant cotton twill printed sheets four-piece original price was 1280 yuan. The promotional price is only 496 yuan. Most home textile discounts can be as low as 2-3%, very cheap.
In terms of kitchen supplies, Zwilling cutlery, Fou cutlery, Corning cutlery, Lock & Lock, etc. are also mostly 50% off or below. In addition, lighting is also one of the main items of online shopping promotion.
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