The trend of IP network monitoring replacing traditional monitoring has been irreversible. According to IMS forecasts, the global market for network cameras this year will exceed US$1 billion, with a growth rate of 37.8%. By 2011, the number of network cameras will exceed the number of analog cameras. The security industry is undergoing profound changes under the influence of IT. From the industrial chain model, to the core technology, to the industry standards, to a single security company, IT is like a catalyst, aggravating the development of the entire security industry, "painful and happy."
IT helps monitor technology upgrade
As we all know, video surveillance has undergone two changes. The first change is the transition from analog monitoring to modular monitoring. This change has promoted the development of the security industry. The application area is rapidly developed by government agencies, the judiciary, and banks. It has developed into a number of civilian industries such as education, enterprises, buildings, and communities, and has achieved a number of industry leading enterprises such as Haikang and Dahua. The second major change is that with the rapid advancement of network technology, semi-analog and semi-digital surveillance has begun to develop fully digital and networked models based on IP network cameras. Individual companies with leading technological advantages, such as wave particles, have started to achieve high-definition. Network monitoring field debut.
However, from the first revolution to the second revolution, the security industry has spent more than ten years of development time, and it appears to be much slower than the ever-changing IT industry. This time from the analog to digital revolution, the technical threshold of the security industry has been raised. There are two main reasons. First, network monitoring has not formed a unified standard for the time being, and foreign companies that have long controlled the core technologies have lost monopolistic advantages, and domestic companies have had to overcome technological difficulties. Second, the era of network monitoring has involved a wider range of technologies. The trends of networking, intelligence, and integration are more technically demanding.
As the technical threshold increases, the security industry will usher in a major reshuffle, such as video surveillance manufacturers, the current point of view, the technology has cutting-edge advantages, complete product line, comprehensive strength of the enterprise will win in the survival of the fittest. Providers have self-developed products and solutions in the front-end, management platform, communication exchange, storage management and other aspects of the security application system. Users will enjoy more rights in personalized customization and post-maintenance services. Security project engineering quality is favorable.
The integration of IT and security will not only stimulate the monitoring technology to be enhanced, but also widen the development of the industry. It will also change and improve various products in the industry chain and promote the industry to achieve better development.
IT-based ripening monitoring industrial chain
With the continuous advancement of network technology and security technology, the field of the security industry is constantly expanding and the product categories are continuously enriched. At present, more than ten major categories such as video surveillance, entrance and exit control, intrusion alarm, and explosion-proof security inspection have been developed, and the industrial chain continues to mature.
China's security industry is mainly composed of the following types of enterprises: First, production-oriented enterprises that produce security products (including electronic protection, physical protection and other products); second, design (including system integration), installation, and service The engineering company; Sales and sales agents (including domestic and foreign products) are the main channel providers; 4 are operators based on alarm operation services; and 5 are all types of service companies mainly engaged in mediation and consulting.
Under the guidance of IT, all enterprises in the security industry chain must strengthen communication and cooperation. Changes in business models and applications bring about changes in the collaborative relationship between manufacturers. One phenomenon is that companies with strong comprehensive strength rely on technological advantages and products are “large and complete†and will become the “aircraft carrier†leading companies in the industry. Another phenomenon is that due to the extension and refinement of the industrial chain, flexible small-scale enterprises that have strength in a certain technical field occupy a certain share in the market segments.
The impact of IT on the security industry chain is also reflected in the fact that with the advent of the 3G era, the realization of the concept of the Internet of Things has led to the prosperity of a new security industry chain. The Internet of Things is widely used in many fields such as intelligent transportation, environmental protection, government work, public safety, safe home, intelligent fire control, industrial monitoring, elderly care, and personal health. IoT security refers to that the terminal products are intelligent, integrated, capable of connecting multiple wireless sensors, transmitting alarm images and information over the Internet, and having a security monitoring system that monitors the alarm service functions of the network platform. Experts predict that the Internet of Things technology will develop into a high-tech market with a scale of trillions of yuan, of which security is one of the important areas of IoT applications.
IT stimulating enterprises to break the tradition
Weak technology has always been the bottleneck restricting the development of China's security industry. This not only has caused Chinese companies to lose their grasp of the key discourse power of the industry, but it has also been detrimental to the protection of security interests in key national monitoring areas. The trend of security and networkization will first of all stimulate Chinese companies to rely on their own technology to change their skills and change the traditional "selling hard" and price competition models.
For domestic security companies, the pressure brought by IT development is not only the improvement of the technical threshold, but also the change of competitors. A large number of IT system integrators enter the traditional security engineering market, and they are much stronger than most security engineering companies in terms of technology and overall strength. They have more advantages in project competition, which will aggravate traditional security projects. Business survival crisis.
Under the influence of the network, the standardization of security products, the clear division of labor, and the openness of the market have become the trend of the times, and the market competition triggered by this will be fiercer. After a round of competition in the comprehensive competitiveness of enterprises such as brands, talents, management capabilities, and financial strength, the security industry will also be eliminated from mature home appliances and IT industries, and a large number of small and medium-sized enterprises will be eliminated. Finally, several large companies will remain. The company controls the market.
Faced with these changes and challenges, in order to adapt to the networked security market in the future, the traditional single marketing model will naturally need to change towards diversification so that more monitoring products can reach users through IT channels and IT stores.
In terms of products, monitoring and networking will help promote the needs of the civilian security market. For example, with network cameras, users can remotely monitor their computers or mobile phones in the office and on business trips to see if the elderly and children are safe and if there is any stolen in the home. And so on, not only increase the value of video surveillance applications, but also increase the user's interest. From this point of view, IT can guide enterprises to develop new products and technologies based on the increasingly personalized and humanized needs of users.
Conclusion
The integration of security technology and IT technology is both an opportunity and a challenge for the security industry. The two can complement each other, and the integration of resources, especially IT, will bring many value-added products to traditional security and extend its use value. However, the security IT process is painful and happy, security companies will face more challenges. In the face of competition, we will retreat if we do not advance!
IT helps monitor technology upgrade
As we all know, video surveillance has undergone two changes. The first change is the transition from analog monitoring to modular monitoring. This change has promoted the development of the security industry. The application area is rapidly developed by government agencies, the judiciary, and banks. It has developed into a number of civilian industries such as education, enterprises, buildings, and communities, and has achieved a number of industry leading enterprises such as Haikang and Dahua. The second major change is that with the rapid advancement of network technology, semi-analog and semi-digital surveillance has begun to develop fully digital and networked models based on IP network cameras. Individual companies with leading technological advantages, such as wave particles, have started to achieve high-definition. Network monitoring field debut.
However, from the first revolution to the second revolution, the security industry has spent more than ten years of development time, and it appears to be much slower than the ever-changing IT industry. This time from the analog to digital revolution, the technical threshold of the security industry has been raised. There are two main reasons. First, network monitoring has not formed a unified standard for the time being, and foreign companies that have long controlled the core technologies have lost monopolistic advantages, and domestic companies have had to overcome technological difficulties. Second, the era of network monitoring has involved a wider range of technologies. The trends of networking, intelligence, and integration are more technically demanding.
As the technical threshold increases, the security industry will usher in a major reshuffle, such as video surveillance manufacturers, the current point of view, the technology has cutting-edge advantages, complete product line, comprehensive strength of the enterprise will win in the survival of the fittest. Providers have self-developed products and solutions in the front-end, management platform, communication exchange, storage management and other aspects of the security application system. Users will enjoy more rights in personalized customization and post-maintenance services. Security project engineering quality is favorable.
The integration of IT and security will not only stimulate the monitoring technology to be enhanced, but also widen the development of the industry. It will also change and improve various products in the industry chain and promote the industry to achieve better development.
IT-based ripening monitoring industrial chain
With the continuous advancement of network technology and security technology, the field of the security industry is constantly expanding and the product categories are continuously enriched. At present, more than ten major categories such as video surveillance, entrance and exit control, intrusion alarm, and explosion-proof security inspection have been developed, and the industrial chain continues to mature.
China's security industry is mainly composed of the following types of enterprises: First, production-oriented enterprises that produce security products (including electronic protection, physical protection and other products); second, design (including system integration), installation, and service The engineering company; Sales and sales agents (including domestic and foreign products) are the main channel providers; 4 are operators based on alarm operation services; and 5 are all types of service companies mainly engaged in mediation and consulting.
Under the guidance of IT, all enterprises in the security industry chain must strengthen communication and cooperation. Changes in business models and applications bring about changes in the collaborative relationship between manufacturers. One phenomenon is that companies with strong comprehensive strength rely on technological advantages and products are “large and complete†and will become the “aircraft carrier†leading companies in the industry. Another phenomenon is that due to the extension and refinement of the industrial chain, flexible small-scale enterprises that have strength in a certain technical field occupy a certain share in the market segments.
The impact of IT on the security industry chain is also reflected in the fact that with the advent of the 3G era, the realization of the concept of the Internet of Things has led to the prosperity of a new security industry chain. The Internet of Things is widely used in many fields such as intelligent transportation, environmental protection, government work, public safety, safe home, intelligent fire control, industrial monitoring, elderly care, and personal health. IoT security refers to that the terminal products are intelligent, integrated, capable of connecting multiple wireless sensors, transmitting alarm images and information over the Internet, and having a security monitoring system that monitors the alarm service functions of the network platform. Experts predict that the Internet of Things technology will develop into a high-tech market with a scale of trillions of yuan, of which security is one of the important areas of IoT applications.
IT stimulating enterprises to break the tradition
Weak technology has always been the bottleneck restricting the development of China's security industry. This not only has caused Chinese companies to lose their grasp of the key discourse power of the industry, but it has also been detrimental to the protection of security interests in key national monitoring areas. The trend of security and networkization will first of all stimulate Chinese companies to rely on their own technology to change their skills and change the traditional "selling hard" and price competition models.
For domestic security companies, the pressure brought by IT development is not only the improvement of the technical threshold, but also the change of competitors. A large number of IT system integrators enter the traditional security engineering market, and they are much stronger than most security engineering companies in terms of technology and overall strength. They have more advantages in project competition, which will aggravate traditional security projects. Business survival crisis.
Under the influence of the network, the standardization of security products, the clear division of labor, and the openness of the market have become the trend of the times, and the market competition triggered by this will be fiercer. After a round of competition in the comprehensive competitiveness of enterprises such as brands, talents, management capabilities, and financial strength, the security industry will also be eliminated from mature home appliances and IT industries, and a large number of small and medium-sized enterprises will be eliminated. Finally, several large companies will remain. The company controls the market.
Faced with these changes and challenges, in order to adapt to the networked security market in the future, the traditional single marketing model will naturally need to change towards diversification so that more monitoring products can reach users through IT channels and IT stores.
In terms of products, monitoring and networking will help promote the needs of the civilian security market. For example, with network cameras, users can remotely monitor their computers or mobile phones in the office and on business trips to see if the elderly and children are safe and if there is any stolen in the home. And so on, not only increase the value of video surveillance applications, but also increase the user's interest. From this point of view, IT can guide enterprises to develop new products and technologies based on the increasingly personalized and humanized needs of users.
Conclusion
The integration of security technology and IT technology is both an opportunity and a challenge for the security industry. The two can complement each other, and the integration of resources, especially IT, will bring many value-added products to traditional security and extend its use value. However, the security IT process is painful and happy, security companies will face more challenges. In the face of competition, we will retreat if we do not advance!
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