Kyocera tools rely on quality to win the market

“Although there are many tool suppliers in the machining market, the competition is so cruel that some companies will not hesitate to fight price wars. However, as a company that always considers users, Kyocera will never consider price wars in order to seize market share.” Mr. Sen Jicheng, Director of the Machinery Tools Division of Kyocera (Tianjin) Trading Co., Ltd., said, “We are more concerned about and need to ensure the quality of our products. Kyocera believes that by providing technical support to customers, we can increase the added value of our products and satisfy our customers. Demand is the true meaning of being unbeaten in the market."

As the processing needs change, the update of the tool products must be quite timely, otherwise it will be difficult to gain a foothold in the market. During the CIMES2010 exhibition, Kyocera apparently did not forget to launch its recent new products with this platform. “One of the more representative ones is the new blade material, CA45 series, and the other is the high-efficiency face milling cutter MFPN.” Mr. Senji Cheng said, “Kyocera's new CA45 series blade material is just listed in May. It is also the first time to be officially exhibited in China. It is especially suitable for processing cast iron. Its unique BB coating technology improves the resistance of the product, and achieves stable processing and long life. New high-efficiency surface Although the MFPN type is a negative-angle blade design, it has both advantages of low resistance and excellent resistance to chipping. It plays an important role in face milling. Its wiper blade ensures a good finish on the machined surface. And with high strength and new material coating to ensure a longer tool life."

Like many tool suppliers, Kyocera's tool sales are still through the agency channel, and Kyocera is doing everything possible to support the dealer's work. In addition, Kyocera has set up a dedicated technical service center to provide technical support for end users. “For example, if the user has some usage problems, it will be reflected to our technical center through the dealer, and then our engineers will carry out the simulation cutting test and feedback the results and solutions to the user in the first time. In addition, for the better Chinese machine Kyocera will often enter the end user to provide technical training and lectures for its contribution to the processing industry.” Speaking of Kyocera's services, Mr. Sen Jicheng has a lot of feelings. “The competition in the tool market is on the one hand the competition for product performance. However, the role of the service is not to be underestimated. Although Kyocera is a Japanese company, we will develop our business in the Chinese market through our own efforts. This includes not only developing products for the Chinese market, but also the habits for Chinese users. Provide the right service method, in short, to meet the user's final production needs."

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