During the "May 1" period, many home stores and decoration companies have decided to promote promotional incentives, and strive to gain market share to impact sales. The reporter was informed during the interview that due to cost pressure and other factors, furniture, building materials and home improvement companies have different levels of price fluctuations after the "May 1".
Consumer voice
Not "sensitive" to small price increases
After all, the home industry is not as relevant to our daily life as if it is food and clothing. If consumers do not really go deep into the store, they may not feel the price changes. A few days ago, when reporters visited some consumers who were doing home improvement, many owners said that they had no good pre-judgment on price trends because of lack of experience before home decoration. I don’t know when to start, and I don’t know the market’s rise. This allows them to face the already rising price, the original consumption budget will be overrun.
When interviewed by a reporter at a home store, the reporter met Ms. Zheng, who was buying furniture. She told reporters that the main reason is to look at discounted furniture. "Furniture affects the comfort of living in the future, can not be cheap, I still choose the big brand discount shopping strategy." Ms. Zheng told reporters that she recently selected a set of pure solid wood dining table with a price of 8,000 yuan at a certain store. It just took 4999 yuan to meet the promotion. In fact, in the time curve section of the overall price increase, consumers only need to choose the timing and strategy to purchase, and will not cause too much consumption pressure.
"In fact, after the 'May 1', the price of furniture has been slightly raised to varying degrees, but consumers are not 'sensitive' to this. The price of furniture is originally large. The rise of a set of furniture does not seem to be a few hundred yuan. So 'conspicuous'," said a furniture salesperson who did not want to be named.
High cost pressure
Price increases are inevitable
According to statistics, in 2011, the national consumer price level rose by 5.4% over the previous year. The price of building and decoration materials rose by 2.4%. The slow increase in the price of home building materials has become an indisputable fact.
"In terms of cement workers, construction costs have risen nearly twice this year. Compared with the same period last year, the construction cost per square meter has increased by nearly 3 yuan. If the 'May 1' rises again, it will be a bit overwhelming. The home improvement owner is not very familiar with it.†Mr. Li, a designer of Leshan Decoration Company, also has some helplessness. On the one hand, it is the rise of cost and labor costs. On the other hand, it is the pressure of his own owners to pursue low prices.
Taking the furniture industry as an example, the prices of raw materials including wood and hardware, as well as labor, energy consumption, logistics and other costs continue to increase. A brand furniture dealer told reporters that the overall price increase of domestic timber raw materials in the past two years has been More than 10%, domestic and imported plates have been raised prices several times, the increase is about 10%, enterprises need to bear the huge cost pressure caused by this, therefore, the rise in furniture prices is inevitable.
According to the analysis of past market experience, the industry has chosen to increase the price at this node because it is a low season before March every year, and it has entered the traditional promotion seasons such as “3·15†and “May 1 Small Holidayâ€. It is more convenient to carry out promotional activities, and after May, the home industry is likely to enter the price increase channel.
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