Xiao Bian lens: 2010 is destined to be a year for the company to “leap the Dragon Gateâ€. Toyota was defeated by the “recall doorâ€. Foxconn let the “jumping door†provoke the storms in the city. Behind each incident, he? she was? What's going on?
As we all know, Toyota and Foxconn are the leaders in their respective industries, and their strength is so difficult for hardware companies to look at. "Big name" is particularly affected by this situation, has always been dubbed the "labor-intensive industries," production and management are mainly extensive hardware and electronic machinery, can also be determined to see the fire across the shore?
Here, the author will analyze the status quo and management of hardware companies, hoping to give a reference to the small and medium-sized hardware companies that are still in a state of paralysis!
The Beacon of Corporate Reputation: Product Quality Case Review: Toyota recalled 8.5 million cars globally due to the “pedal door†incident. Honda Motor, after following the previous airbag problem, recalled the brake pedal to save 41,000 in the hidden car.
In the continuous recall of Toyota Motor, the consumer market has made a more direct response to this, the reputation crisis has never been shrouded in this way in this car manufacturer, and the quality issues that have been constantly erupting have gradually caused some consumerism. Loss of patience.
Xiaobian Dialysis: Dialysis cases, loss of brand reputation, why consumers favor the brand, and even at high prices to buy the brand? One very important aspect is because of the relative quality of the brand. If you do not strictly control the quality of your products, but rather overvalue your advertising, companies will eventually go down the road and usher in a "disaster."
Take a look at the hardware industry, due to the increasingly fierce market competition to suppress, the old production concepts tied, most SMEs still remain in the pursuit of quantitative aspects, product quality is difficult to be guaranteed. Even bigger companies regard product innovation as the top priority in upgrading, while ignoring the quality of products that are the “pathfinder†of the market, resulting in poorly controlled, substandard products “mixing in†the consumer market and seriously endangering the rights and interests of customers.
The "customer first" development strategy is the basic condition for the survival of an enterprise. Without this necessary condition, the development tactics of maximizing profits (especially the practice of abandoning quality to save costs) will not have long-term survival. To this end, hardware companies should strictly control the quality of the existence of "false and inferior" phenomenon at the source, use a 100% quality inspection spirit to treat a "screw", and maintain a good corporate brand and consumer confidence.
The trump card of enterprise success: Case review of human nature management: After Foxconn fell into the “jumping door†incident, ** spearheaded its “military†management model, the company implemented “catch-up†on its employees, lacked humanity, and ultimately found contradictions. .
Experts said that Foxconn's "jumping the door" behind its causes, the lack of scientific corporate human management is the crux of this phenomenon. As long as you make money, as long as you make a profit, you can squeeze labor costs as much as possible, and do not properly handle the relationship between employees and businesses.
It is particularly important to avoid the failure of Foxconn management, learn to be a healthy business manager, and let many hardware companies develop in a healthy corporate environment.
With the improvement of knowledge architecture and living standards, people are increasingly emphasizing the value of their own values. Employees are not limited to work and salaried primary labor relations, but are more concerned about whether the company can design career plans for employees. And allow them to participate in business growth, there are opportunities and space for improvement.
Enterprises in the new era will keep pace with the times and cultivate and reserve talents with new modes of knowledge, employment, and retention. This will ensure the company’s full and strong competitiveness and innovation, and will continue to improve the health of enterprises and brands. Inject vitality and motivation.
In the enterprise, what kind of belief the business owner and the middle and high-level have determines what kind of culture the company has, what kind of behavior it will have from top to bottom, and what kind of behavior will result in what kind of result. When the employees are dissatisfied with the company's dynamics, the company's boss, middle and high-level should reflect.
"The people who have got people's hearts are the world", Foxconn's dogmatism led them to lose their hearts, and former corporate stars have no escape from social rules. While the small and medium-sized hardware companies blindly imitate large enterprises, they should carefully weigh which of them should be absorbed and which should be abandoned, so as to enable enterprises to form a sound development in production and management.
As the old saying goes, the city gates are in danger of catching fire. In summary, Xiao Bian believes that hardware and electromechanical companies should jump out of the “thinkers†thinking and be prepared to respond in a timely manner to create a pure “blue ocean†for the future of the hardware industry.