Building intercoms cut into the smart home In 2011, with the decline in consumer demand in China's home appliance home industry, product diversification and fierce competition, sales prices fell, dealers operating in a difficult situation. As the saying goes: The crisis is the beginning of a turning point. A new kind of smart home aimed at consumer security will welcome development opportunities. "Security smart appliances" for traditional home appliances, home dealers, will undoubtedly create new dreams of creating wealth. However, with the continuous improvement of security requirements, how will smart homes seize this new turning point?
Smart Home has a "Honest" Prospect Market Chinese society is facing a complete transformation, the gap between rich and poor has begun to expand, the Gini coefficient has surpassed the United States. From the beginning of the rich, more and more consumers feel the importance of their own security needs, began to purchase security protection industry, which immediately promoted the development of the entire smart home industry.
According to calculations, in 2010 China’s household consumption expenditure reached 11.2 trillion yuan, of which, according to residents in developed regions such as Guangdong, which currently spend 8% of their expenditure on security needs, there is a market size of 900 billion yuan, and the entire Chinese intelligent security industry currently With a scale of only 100 billion yuan, there is room for growth of at least 800 billion yuan, which is a very good potential industry. At the same time, the State is also classifying the smart home security industry as a strategic emerging industry in the Twelfth Five-Year Plan, and will invest heavily to promote and popularize it.
In this comparison, the potential of the smart home security industry can be said to be catching up with the home appliance industry.
However, compared with the home appliance industry where the brand concentration is high and the marketing competition is fierce, the brand concentration of the smart home security industry is relatively low, although some of them are relatively good brands, including some well-known brands such as Japan and South Korea. China, but still in a raid, there is no one recognized benchmarking brand. According to the famous brand planner and Mr. Bo Feng, CEO of Shanghai Best Strategic Brand Marketing Planning Agency, branding in a market without a brand is equivalent to becoming an industry benchmark and leader, and it is easy for consumers to identify and Understanding, thus leading the way in the market Raiders.
Building intercoms cut into the smart home With the gradual opening of the smart home market, professional building intercom manufacturers have begun to dig deeper into the smart home field, integrating functions such as home security, lighting, and home appliance control on the basis of traditional intercom systems. In the future market, the building intercom will increase the functions of some smart homes more, which will lead to a qualitative change in the building intercom, and the two will be more closely integrated.
In the market demand and stimulation, smart home develops in people's expectation. During this period, many security companies, especially building intercom companies, have been involved in the field of smart homes and have taken substantive actions. This point can be seen in this year's Shenzhen Fair. The building intercoms have established their own "Smart Home Experience Pavilion", which greatly exceeds the scale of the previous Beijing Anbo Fair. In this regard, An Zhibao sales chief engineer Shi Zhi said: "The smart home market has a large market space. All companies, operators or system integrators, want to get involved in smart home, share this big cake, the temptation is very large."
Consumers expect better security Smart appliances From the market perspective, building intercom companies have a unique advantage in entering the smart home sector. The technical advantages and market capacity of the building market are relatively large, and the professional intelligent home industry is a household. It is the retail market. After the domestic building intercom manufacturers entered the smart home, the development momentum was better than that of the original manufacturers. On the other hand, on the market promotion side, video conferencing companies have accumulated many years of engineering business channels, a large number of self-built channels, and the resources of real estate developers accumulated in the interlocutory “A-Buy†market will undoubtedly be boosting intelligence. The important weight of the home market.
From a technical point of view, after the digitization of video intercom, two networking problems that are difficult to solve in analog systems are solved: long-distance audio and video transmission problems and networked multi-channel problems, and digital video terminals can be used as digital video terminals. Nodes to achieve integration with home alarms, home lighting systems, home appliance control systems.
In this regard, the industry analysis, in 2012, building intercom companies into the smart home area, is to follow the trend of things.
Security demand rises, consumers expect better security Smart home appliances Security Smart appliances are a kind of home appliances that combine security and home appliance functions into one, and integrate into 3G smart communication and control. They are closely related to the security functions of urban and rural households.
Security smart home appliances is the first home security protection. Home security is first reflected in theft prevention. As the population of the city increases, the size of homes increases, and at night, when the owner moves away from the room, theft prevention often becomes a human heart disease. This is also the reason for the prevalence of security doors and anti-theft windows in recent years.
Security and smart appliances are equipped with protection, alarm and synchronization monitoring functions to help home security.
First, the role of deterrence, let the lawless elements shudder to dispel the idea of ​​crime.
Second, take precautions and kill crimes in the cradle. For ordinary anti-theft doors and windows, to a certain extent, to achieve the purpose of prevention, but the road to a high degree of fierce magic, thieves committing tactics are also continuing to progress, and presents a high-tech trend. An anti-theft door and anti-theft window are not a stop-gap for these “expertsâ€. Once they are opened, they are like entering an uninhabited environment and can do whatever they like. Therefore, prevention alone is not enough. How to deal with it is the key.
Third, the security system is connected with the police station, and it is kept under control whenever and wherever possible. Once the situation changes, it can call 110 immediately or report to the community security personnel, and the offenders will be arrested and caught.
Fourth, the security system is connected to the owner's mobile phone, and even if it is thousands of miles away, it is known to be safe.
However, because there are few security devices currently used in home security, and many products do not fully take into account the consumer's home security needs, individual security devices are not affordable due to complex systems and high costs. It has not been able to form a scale market. What consumers need is a simple, inexpensive, and effective home-based security device—a security smart home appliance. This is what consumers really need. Whoever seizes this market opportunity will win huge returns.
Smart Home has a "Honest" Prospect Market Chinese society is facing a complete transformation, the gap between rich and poor has begun to expand, the Gini coefficient has surpassed the United States. From the beginning of the rich, more and more consumers feel the importance of their own security needs, began to purchase security protection industry, which immediately promoted the development of the entire smart home industry.
According to calculations, in 2010 China’s household consumption expenditure reached 11.2 trillion yuan, of which, according to residents in developed regions such as Guangdong, which currently spend 8% of their expenditure on security needs, there is a market size of 900 billion yuan, and the entire Chinese intelligent security industry currently With a scale of only 100 billion yuan, there is room for growth of at least 800 billion yuan, which is a very good potential industry. At the same time, the State is also classifying the smart home security industry as a strategic emerging industry in the Twelfth Five-Year Plan, and will invest heavily to promote and popularize it.
In this comparison, the potential of the smart home security industry can be said to be catching up with the home appliance industry.
However, compared with the home appliance industry where the brand concentration is high and the marketing competition is fierce, the brand concentration of the smart home security industry is relatively low, although some of them are relatively good brands, including some well-known brands such as Japan and South Korea. China, but still in a raid, there is no one recognized benchmarking brand. According to the famous brand planner and Mr. Bo Feng, CEO of Shanghai Best Strategic Brand Marketing Planning Agency, branding in a market without a brand is equivalent to becoming an industry benchmark and leader, and it is easy for consumers to identify and Understanding, thus leading the way in the market Raiders.
Building intercoms cut into the smart home With the gradual opening of the smart home market, professional building intercom manufacturers have begun to dig deeper into the smart home field, integrating functions such as home security, lighting, and home appliance control on the basis of traditional intercom systems. In the future market, the building intercom will increase the functions of some smart homes more, which will lead to a qualitative change in the building intercom, and the two will be more closely integrated.
In the market demand and stimulation, smart home develops in people's expectation. During this period, many security companies, especially building intercom companies, have been involved in the field of smart homes and have taken substantive actions. This point can be seen in this year's Shenzhen Fair. The building intercoms have established their own "Smart Home Experience Pavilion", which greatly exceeds the scale of the previous Beijing Anbo Fair. In this regard, An Zhibao sales chief engineer Shi Zhi said: "The smart home market has a large market space. All companies, operators or system integrators, want to get involved in smart home, share this big cake, the temptation is very large."
Consumers expect better security Smart appliances From the market perspective, building intercom companies have a unique advantage in entering the smart home sector. The technical advantages and market capacity of the building market are relatively large, and the professional intelligent home industry is a household. It is the retail market. After the domestic building intercom manufacturers entered the smart home, the development momentum was better than that of the original manufacturers. On the other hand, on the market promotion side, video conferencing companies have accumulated many years of engineering business channels, a large number of self-built channels, and the resources of real estate developers accumulated in the interlocutory “A-Buy†market will undoubtedly be boosting intelligence. The important weight of the home market.
From a technical point of view, after the digitization of video intercom, two networking problems that are difficult to solve in analog systems are solved: long-distance audio and video transmission problems and networked multi-channel problems, and digital video terminals can be used as digital video terminals. Nodes to achieve integration with home alarms, home lighting systems, home appliance control systems.
In this regard, the industry analysis, in 2012, building intercom companies into the smart home area, is to follow the trend of things.
Security demand rises, consumers expect better security Smart home appliances Security Smart appliances are a kind of home appliances that combine security and home appliance functions into one, and integrate into 3G smart communication and control. They are closely related to the security functions of urban and rural households.
Security smart home appliances is the first home security protection. Home security is first reflected in theft prevention. As the population of the city increases, the size of homes increases, and at night, when the owner moves away from the room, theft prevention often becomes a human heart disease. This is also the reason for the prevalence of security doors and anti-theft windows in recent years.
Security and smart appliances are equipped with protection, alarm and synchronization monitoring functions to help home security.
First, the role of deterrence, let the lawless elements shudder to dispel the idea of ​​crime.
Second, take precautions and kill crimes in the cradle. For ordinary anti-theft doors and windows, to a certain extent, to achieve the purpose of prevention, but the road to a high degree of fierce magic, thieves committing tactics are also continuing to progress, and presents a high-tech trend. An anti-theft door and anti-theft window are not a stop-gap for these “expertsâ€. Once they are opened, they are like entering an uninhabited environment and can do whatever they like. Therefore, prevention alone is not enough. How to deal with it is the key.
Third, the security system is connected with the police station, and it is kept under control whenever and wherever possible. Once the situation changes, it can call 110 immediately or report to the community security personnel, and the offenders will be arrested and caught.
Fourth, the security system is connected to the owner's mobile phone, and even if it is thousands of miles away, it is known to be safe.
However, because there are few security devices currently used in home security, and many products do not fully take into account the consumer's home security needs, individual security devices are not affordable due to complex systems and high costs. It has not been able to form a scale market. What consumers need is a simple, inexpensive, and effective home-based security device—a security smart home appliance. This is what consumers really need. Whoever seizes this market opportunity will win huge returns.
Transparent Case Steel Tape Measure
1. Shell: ABS new plastic, with shiny texture; anti-drop, wear-resistant, and not easy to deform.
2. Ruler: Use 50# first-grade strip steel with a thickness of 10 wires (0.10mm); the ruler surface is the most advanced environmentally friendly paint: odorless, smooth and wear-resistant, bright colors, clear and bright scales
3. Braking: With upper, side and bottom three-dimensional braking, the hand control feels stronger.
4. Ruler hook: The rivet ruler hook structure is not easy to deform and ensures more accurate measurement.
5. Carrying straps: rubber and nylon; high-grade and high-quality; strong and durable, and feel good.
6. Foot spring: generally 50# carbon steel, 65# manganese material: strong toughness and high accuracy.
7. Anti-drop protective cover: high-quality plastic, prevent breakage and collision damage, and enhance durability.
8. Labeling: can be produced according to customer requirements.
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