Talking about the Development of Domestic Electric Tools Industry

Prior to the 1980s, China's export of electric tools was on a multiple basis. According to statistics of the industry's annual report, there are about 50 varieties of 10-type economic models under the "I"-based seller's market, a number of specifications. Statistics from the customs, although exports are what products are produced, what products are exported. A small amount of quantity and amount are more accurate, but because the power tools are in the whole export product, the varieties are also very simple. Only the electric drill and the electric export are only a kind of small products, so it is impossible to turn the production angle to the grinding machine. Now, it has entered the market economy and has been finely divided. There are many export companies, and before the export of fruit roads, there were only a few enterprises in the electric tool industry in China that had product exports. Most electric tool companies now have exports. According to the Annual Report of the Electric Power Tool Industry in 1998, only 8 of the 42 companies in the Nation's statistics have no product exports, accounting for only 19% of the total number of companies. Of the 34 companies that have exported products, there are 2 companies' products. Almost all exports, we call it export-oriented enterprises, accounting for 53.4% ​​of all 42 companies. Although Shanghai Hitachi Power Tools Co., Ltd. is still a domestic-based company, its export volume has also increased year by year. In 1998, 1.213 million electric tools were sold, of which 299,000 were exported, and exports accounted for 24.6% of total sales. In addition, the company's export product specifications are numerous, and there are 65 specifications of products exported from the 92 specifications produced and sold in the current year. Before the Soso era, the export of electric tools in China was basically the exclusive agency of Shanghai Import and Export Corporation. At present, all import and export commerce companies in the country are operating export business of electric tools. At the same time, many electric tool companies have the right to export and export, and they can directly export.

It is understood that power tools are mainly exported from Shanghai Customs, followed by Shenzhen and Huangpu customs, and Nanjing, Dalian and Ningbo customs also have a certain number. This also has a certain relationship with the layout of China's power tool manufacturers. The export areas are concentrated in developed countries such as Europe and the United States before the 1980s. The export of electric tools in China is mainly in Asia, especially in Southeast Asia. Since the 1990s, there has been a great shift and Europe has become a major export area. In the past three years, the proportion of North American exports has also grown rapidly, surpassing Asia's second place. In the first five years of the 1990s, more Asian countries and regions were exported, and in recent years there have been relatively few. Although the number of exports to Latin America and Oceania has also grown faster, it has not grown much compared to Europe and North America, and it has remained around 4%. However, exports to Africa are still very small, less than 1 percent. China's export of electric tools now includes 109 countries and regions in six continents. In terms of export volume, exports to the United States have been the most in the past two years.

Most of the export products are neutral packaging, and rarely have their own brands. In recent years, China's power tools have been exported in batches of tens of millions of units each year, and have been increasing year by year. It is said that in some European countries (such as the Netherlands, etc.) in the power tool market, the share of electric tools in China has reached about 40%, but rarely seen in China foreign brands of electric tools. This is due to the fact that except for products manufactured by foreign companies in China that are manufactured under the brand name of overseas companies, most enterprises are based on offshore dealers and are authorized to produce and pack neutral products. In this way, some of our country's power tool companies have become obscure processing plants and cannot create their own brands. Middlemen took huge profits and the Chinese became wage earners. It is said that battery-powered tools commonly used in American homes generally cost more than $10 each, while the battery-powered tools we export to the United States sell for only $20-30. In addition, this brand-named, neutrally-packaged product still conceals hidden dangers of trademark infringement disputes. Because some middlemen are not necessarily the owners or licensees of the trademark, there may be disputes over intellectual property rights once China’s electric tool companies participate in international expositions.