Point stone into gold is not a legend, Ludao staged a "stone note." Although the global economic downturn has brought severe challenges to the development of the building materials industry, the scale of the 12th Xiamen International Stone Fair, which opened on March 6, has not decreased or increased. This year's stone exhibition attracted 1,500 companies from 52 countries and regions around the world. It is estimated that the total number of domestic and foreign merchants exceeds 120,000. The scale of the exhibition has been comparable to that of the world's largest stone exhibition in Verona, Italy. At the exhibition, the artificial stone and other products launched by Milosi Stone Brick, Weisha Ceramics, Wanfeng Stone, Jianyi Ceramics, Asian Ceramics, Rongguan Glass Building Materials and other enterprises have become the new darling of the building materials field, and are precisely positioned by its market segmentation. Focus on domestic and foreign buyers. On March 6-9, the 12th Xiamen International Stone Fair was held. 350 overseas stone enterprises participated in the exhibition and 140 foreign countries and regions visited the exhibition. Compared with the previous evaluation of cheap and low-quality Chinese stone, more foreign merchants have thumbs up this year and said that the “Good†exhibition professionalism has won the industry's affirmation. This stone exhibition can make full use of the space and break the exhibition of the first floor. In the pattern, the Q Pavilion and the V Pavilion were set up on the third floor. At the same time, the outdoor exhibition area was built again outside the hall, and it was expanded from 7300 square meters last year to 11,000 square meters. The reporter saw at the exhibition site that the pavilions outside the pavilion and the corridors inside the pavilion were all filled with exhibitors. However, due to the size of the pavilion, there are still more than 100 companies unable to obtain booths. The French pavilion was divided into several small exhibition areas because it could not provide a large area. The Turkish pavilion, which covers an area of ​​nearly 1,000 square meters, also hopes to get another 1,000 square meters of booth. According to the organizer, the new exhibition hall will be fully opened in the next year, and the shortage of booths will be solved fundamentally. At that time, Xiamen International Stone Fair will surpass the Italian Verona Stone Fair to become the world's largest stone exhibition. The global stone enterprises have come to Xiamen to participate in the exhibition, which shows that the international influence of Xiamen International Stone Exhibition is increasing day by day. The reporter learned in the interview that the exhibition was widely recognized by exhibitors and exhibitors with its professionalism. Yang Jialiang, general manager of Milosi Stone Brick, said that Xiamen International Stone Fair is becoming more and more important, mainly because of its professionalism and product segmentation, providing a very good communication and cooperation platform for global manufacturers and buyers. Liu Liang, chairman of Yingliang Stone, said that participating in the Xiamen Stone Fair is full and challenging. "Old faces and new faces are really busy. The difference between Xiamen Stone Fair and Verona Stone Fair is that Xiamen Exhibition is real. Really doing business, ordering orders, and Verona is talking about business, watching trends." Ceramics and stone have their own opportunities. Although the stone industry started late, it has rapid development and broad prospects. At present, the stone industry has entered a consolidation period, industrial support has begun to improve, market segmentation has begun to appear, and brand awareness has begun to strengthen. Verona, Italy, released in October last year, "World Marble and Stone Report" pointed out that in the past two decades, the global stone industry has grown nearly five times. On March 7th, at the 2012 Stone Designers Forum, American International Stone Consultant Jeffrey Matthews lamented that although almost all national stone domestic sales and exports are growing, no country like China has grown so rapidly, China is undoubtedly the world stone. The leader in manufacturing. At present, stone has more than 400 million square meters of sales in China. From 2007 to 2011, the growth rate of natural slate and composite board market exceeded 15%, and it is conservatively estimated that it will grow at a rate of more than 10% in the future. At present, microcrystalline stone, artificial stone, thin plate, composite board, etc. are constantly added to the stone field, and the stone industry is in a state of blooming. The environmentally friendly stone launched by Weisha uses the most advanced dust removal and desulfurization equipment in the production process, and has low water absorption. It belongs to the respiratory products, which can absorb sound and heat insulation and has excellent comfort. Sun Limin, deputy manager of Wanfeng Stone Brand Management Department, introduced that the Wanfeng stone booth has more than 200 square meters, mainly launching artificial granite and artificial quartz stone. Wanfeng stone enters the high-end industry, with complete product types and accelerated industry reshuffle. The development of artificial granite or quartz stone, strengthening the utilization of waste rock, environmental protection and low carbon, in line with China's national conditions and industrial needs. Asian ceramics showcases a wide range of products, including ceramic tiles, with artificial stone. Liu Weifeng, executive director of Asian Ceramics, said that artificial stone can be produced on a large scale. Currently, the market is still in the cultivation stage and has a broad space for growth. It is worth mentioning that during the exhibition, ceramics companies came to see a lot of people. With the increasingly advanced mechanical technology of modern ceramic industry and the rapid development of glazed materials, the stone series of imitation stone series has a long-term development space with infinitely close to the high-grade appearance of natural stone material and color. Chen Xiaobo, chairman of Weisha Ceramics, said that ceramics and stone have their own opportunities. The grade of stone is relatively high, which can meet the needs of high-end consumer groups. Due to the vast market space, ceramics and stone will develop simultaneously. Home improvement channel leads the new marketing model The exhibition is committed to become the publishing platform for stone application trends and design trends. As the main part of this stone exhibition, the 2012 Stone Designer Forum has invited many internationally renowned experts and scholars. In response to the problems in stone design, Peter Becker, the stone website director of Stone-Ideas.com in Germany, bluntly said in his speech: "Most of the stone designs that have appeared in the past ten years are meaningless, or positively, These design concepts are just experiments or art.†He pointed out that stone design is entering a new trend, that is, the product is determined by the characteristics of the material, that is, the designer first analyzes the availability of the stone in the stone design process, and then uses the stone. Features develop the functionality of the product. Ernesto Ghenzi, vice president of the Swiss Association of Stone and Stone Sculptors, pointed out that stone design needs to pay attention to three levels, one is the practical form, the other is the formal aesthetic function, and the third is the symbolic function. Taocheng.com The representatives of the enterprises participating in the forum especially talked about the ability of the designer to make a stone, and look forward to the use of design to drive stone consumption and promote the innovative application of stone in architecture and home decoration. The stone industry has been exploring new marketing models, in which the ceramic industry has become a model for reference and imitation. Many stone companies have been researching whether they can make planned products like tiles to display and sell in the home market to expand the field of home furnishings. Sales Market. Tan Jinhua, secretary general of the China Stone Industry Association, pointed out that the stone industry should shake the home improvement market as soon as possible, especially to give full play to the design functions of the architectural design department, the installation and maintenance functions of the building decoration department, the procurement function of real estate developers and the large supermarket chains to the people. Display function.
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