Due to low cost and fierce competition, most companies rely on lowering the price of products to obtain the market. As a result, corporate profits are very low, basically only to maintain production, but it is difficult to make money, the consequences are products Low prices, low added value, low profits, and companies do not have enough funds to continue to develop. The trend of “outward†development of domestic home hardware enterprises is obvious. At that time, although there were many internal enterprises in the industry, the enterprises could not improve, and the industry would be difficult to upgrade, resulting in superiority and inferiority. The CEO of Haohao International Group, which introduced gold handles and diamond handles, believes that the hardware industry is gradually entering the consumer's field of vision from invisible brands. Low-price competition, imitation, and OEM production are limited to a certain historical stage. With the development of industry and the upgrading of competition, improving the technical content of products, having independent patents and designs, focusing on brand building and marketing is the long-term development of enterprises. The best choice. The decorative development trend of home hardware can be seen. The home hardware is more emphasis on its mechanical properties, rust prevention, moisture resistance, and fatigue properties of moving parts. Today, home furnishings are increasingly demanding personalization and integrity. In addition to satisfying the above-mentioned functions, home hardware must have an eye-catching decoration and integrity with the overall home decoration style. In terms of the most common handles, in addition to stainless steel handles, there are black, bronze, chrome, pearl nickel and clear lacquer on the market. In the shape, there are European, Chinese, conventional, special, etc. Etc., to meet the needs of consumers diversified. What's more, Hao Shanghao International Group launched a 2 carat diamond handle at the 2009 International Building Materials Decoration Expo after the launch of a pure gold handle valued at 108,000 yuan in 2008. In the furniture industry, the quality and grade of furniture are mainly reflected in the selection of hardware accessories. Inconvenient use of furniture is largely due to improper or missing hardware accessories. The industry often said: 'As long as there are corresponding hardware accessories, very complicated multi-functional furniture can be produced. 'Industry said that the value of hardware accessories in furniture accounted for 5%, but the operating comfort accounted for 85%. It can be seen that the importance of hardware accessories in furniture. According to the settings, the home hardware can be divided into two categories: ordinary and special. The former includes hinges, hinges, slide rails, etc. The latter includes bathroom hardware and kitchen accessories. Among them, hinges, slides, hinges and locks are the most frequently used in life and therefore more important. In recent years, due to the continuous improvement of consumer demand, more demands and higher requirements have been placed on hardware accessories. Such as the introduction of electronic smart pumping in the field of high-end cabinets abroad, the cabinet hardware "no handle" is simple design, "one touch". The use of new damping and slide rails enables the cabinet drawers to be heavy, non-rebound, and leak-free, while extending the life of the damping and slide rails. In the integrated bathroom design, the water temperature automatic adjustment of bathroom accessories, card locks, automatic doors, sensor switches, etc. also began to enter people's lives, providing the necessary conditions for the development of home to intelligent direction. Intelligentization is a major development trend in home hardware. Professional home life is becoming more and more important to the individual, and the comfort requirements for the home are getting higher and higher. Nowadays people hope that the lazy lifestyle requires hardware to be more and more human and intelligent. This is more evident in the cabinet industry where hardware usage reaches 35%. Enterprises do not have sufficient funds to guarantee that the design and technological content of products cannot be improved. Plagiarism and acceptance of orders from overseas enterprises have become the ultimate choice for the survival of enterprises. This will inevitably lead to the absence of domestic hardware accessories in the high-end market. The status of hardware in the home is so important. The hardware accessories of all famous brand furniture and cabinets are basically taken over by European companies such as Blum and Hettich. The use of German or Italian hardware has become the second only to furniture. The biggest selling point of the board. However, the domestic high-end home hardware market and the high-margin brand market are mostly occupied by imported hardware companies. The home hardware company is deeply aware of this. "In the future, our goal is to deeply intervene in the domestic high-end market. We are already doing research." A hardware manufacturer who has been doing OEM production for a long time believes that due to long-term export abroad or Foreign capital is used for OEM, and many domestic enterprises are very good at product quality. “The key is to change the practice of re-production and light brand in the past, strengthen the brand management ability and corporate image strategy awareness, so that we can get the market position as we should.†With the vigorous development of domestic cabinets, sanitary ware and other home furnishing industries, most enterprises Begin to pay attention to the vast domestic market, and export to domestic sales has become the focus of corporate strategic development.
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