Three major upgrades to enhance the competitiveness of integrated ceiling brand

In the past year, China's integrated ceiling market fell into a dark and long “Black Sea” ecology after being bombed by the raw material market’s huge production pressure and fierce price war. At this time, many strength integrated ceiling companies began to slow down the pace of the brand's progress, hoping that in the process of industry reshuffle, through the initiative to upgrade the brand to improve their competitiveness.

First, the brand connotation upgrade

There are many integrated ceiling companies in China, but it is rare that they truly become a valuable brand. In the face of the future environment of brand competition, the pace of upgrading the brand content of China's integrated ceiling companies is not to be delayed. Branding is a value commitment. Brand management is a kind of social responsibility. To achieve good sustainable development, integrated ceiling companies must smash such short-term frameworks as “little wealth is safe” and “small-scale peasant awareness” and establish innovative and broad thinking and connotation. Behind a brand's high value, there must be a set of perfect brand culture, and a well-know brand operation marketing operation concept that fits the idea of ​​sustainable development, and they can successfully complete the seamless connection between the brand and the target consumer. Therefore, in the face of chaos "Black Sea" situation of integrated ceiling companies, should continue to upgrade the brand according to their actual situation, enhance the brand's existence value.

Second, the terminal image upgrade

The brand terminal store, as a carrier of direct contact between consumers and brands, intuitively represents the brand image. Although it does not constitute the core content of brand marketing, it can bring a “preemptive” effect to the brand, which can affect the brand to some extent. Store sales. A full-featured, elegant, clean, bright, and harmonious storefront environment will enhance the core of consumers' enjoyment of services, generate trust in branded products, and produce a good word-of-mouth effect. On the contrary, it will make consumers feel disgusted and provide the brand with The service takes an exclusionary attitude. Therefore, Ruisheng digs deeply into the service environment of its stores and exhibition halls, and creates the effect of allowing customers to visit integrated ceilings by giving people the details of light colors in warm home atmosphere and reasonable layout of products. The first sense interacts with the product, which can effectively enhance the brand image and sales performance.

Third, the service system upgrade

In the integrated ceiling industry with the consensus of “three-point quality and seven-point installation”, many integrated ceiling companies regard the pavement as all of the services, but the real high-quality services are far more than simple to install. In the process of service upgrade, integrated ceiling companies need to realize that product R&D, production, sales, logistics distribution, installation, information feedback and after-sales service are implemented as a whole-process service system, and high-quality services run through the enterprise. In the whole process of the event, with leading, high standards and transparent service specifications, consumers can clearly consume and truly improve the service level of the integrated ceiling industry, so that consumers are no longer simply buying a living integrated ceiling. It should be a wonderful experience.