Tianjin's professional wear industry usher in a new opportunity for development

China's business wear market urgently needs to be dug

Sponsored by the China Association of Professional Wear Industry and organized by Tianjin Jieniu Fashion Design Center. The first professional center in China that integrates exhibition, brand promotion, R&D customization, and mass sales, has been established in Tianjin. Start the operation.

On the same day, the Tianjin Business Wear Cluster Development Seminar was also held in the same period. Zhang Yuanlong, deputy director of the Standing Committee of Tianjin Municipal People’s Congress, Wang Yaozheng, president of the China Association of Professional Wear Industry, and several dozens of well-known enterprises from across the country attended the meeting.

China's business wear market urgently needs to be dug

According to the reporter from the China Association of Professional Wear Industry, at present, of the eight major categories and 113 professional standards that have been promulgated in China, a total of 1989 occupations and more than 700 million employees are employed. However, there are fewer than 30% of workers in professional wear, and there are thousands of them. Billion's business wear market has yet to be developed.

In particular, from the current market environment and market order of the professional wearer, there are still many issues such as disorderly competition, lagging design, obsolete production modes, and single sales methods. The well-known brand promotion center of China's professional wear is a new creation based on an in-depth study of the state of industrial development, from the perspective of industry height and innovation. It is the first professional service modern service organization integrating exhibition, brand promotion, R&D customization, and mass sales.

Not only that, "China Wearable Branded Brand Promotion Center" is also a creative center under a brand new concept. The road taken by China's business wear for more than ten years proves that the business wear should belong to the category of creativity, and it is a brain work creative process with high technological content and artistic content. To this end, the “China Wearable Well-known Brand Promotion Center” will use the social resources and corporate resources of the China Wearable Wear Industry Association to organize and design a research and development alliance through the integration and optimization of research and development, design, and production factors.

At the same time, we will build a "one-stop" sales system and create a new sales model for sales through the use of sales-oriented sales services. Through the popularization of the business wear culture, organically combining the corporate image with the professional binding system to form the internal demand power of all sectors of society and all walks of life in order to promote the importance and recognition of the whole society to the business wear, and continuously improve the occupation in the society. The influence exerted on it created a hot spot for demanding business wear in a wider range.

The Promotion Center will also make full use of the advantages and features of the China Business Wear Industry Association that covers a wide range of production companies, member companies' full production varieties, and various types of products to attract group customers. Group division, tailoring, online sales, display center orders and other divisions of labor to meet the different needs of different sectors, different categories, different industries.

“China Wearable Well-known Brand Promotion Center” is a cooperative alliance with associations as the link, storefront as the window, and social services as its purpose, and with the introduction of well-known business wear brands (companies) as the main body, forming a close and semi-closed type. It adopts a flexible and diversified cooperation approach, concentrates on the advantages of R&D, production, and production of various regions and enterprises, forms a positive interaction between industry associations and enterprises, and establishes a convenient bridge between supply and demand, reduces supply links, and reduces procurement costs. Open up a new sales method in bulk purchases.

At the same time, the China Professional Wear Network, a brand-new revision of China’s Professional Wear Industry Association, uses the latest network technology to realize the convergence of the Internet, telecommunications network, and mobile phone networks to provide the most convenient and smooth channels for buyers and sellers and governments. Purchasing, designing and manufacturing companies are able to interact online for 24 hours.

Tianjin builds a production base for business wear on the agenda

Occupational wear is a new industry developed in the early 1980s in China. The product range includes professional fashion, professional tooling, professional uniforms, and special protective clothing. At present, 80% of nearly 1,000 garment enterprises in Tianjin are involved in the production of garments to varying degrees. However, due to their small scale, scattered layout, low professional standards, and weak design power, Tianjin's garment industry is less well-known in terms of business wear. Brands are always behind in the national professional wear industry. It is difficult to compete with well-known enterprises in Jiangsu and Zhejiang, and it is even harder to enter the door of government procurement. Faced with the rapid development of Tianjin's economy, Tianjin's business-oriented companies have been forced by their design capabilities and production capabilities to hand over large orders to the South. Therefore, it is urgent to speed up the development of the Tianjin business wear industry.

In order to adapt to the increasingly fierce market competition, the establishment of the Tianjin Wearable Production Base has become a strong voice for Tianjin's professional wear enterprises. At the seminar on the development of the Tianjin Industrial Wear Cluster, the participants agreed that it is necessary to establish the mentality of developing Tianjin's professional wearable and featured industries, implement strategic shifts, and develop the industrial wear industry cluster in Tianjin. At present, there are few local brands of clothing in Tianjin, and there are almost no fashion brands in the country. In the current situation in which China’s clothing strategy has been formed, if Tianjin clothes are hard to fight, there is no way out. As a result, the “cans of pots and jars” have been lost, and companies have been directed to focus on the development of professional wear. It is only right now that the Chinese professional wear industry has just emerged. Change the status quo of Tianjin's small and medium-sized business enterprises, "support, starvation, vicious competition," fully explore the advantages of Tianjin Old Garment Industrial Base, and guide the merger and reorganization of small and medium-sized business enterprises with complementary advantages. Create conditions to open up the Zhiye Zhuang Industrial Park, provide policy support in terms of factory relocation, leasing, etc., guide enterprises to focus on the park, and build a professional production base in Tianjin.

The role of professional institutions and colleges and universities should be brought into play, and a combination of production, education and research should be used to jointly build the Tianjin Business Wear Cluster. China Wearables well-known brand promotion center settled in Tianjin Apparel Street. It brought together the top ten leading brands and top ten brands in the national apparel industry. It concentrated the best enterprises and products in the country into Tianjin. The center not only effectively integrated the national occupation. The excellent resources of the industry have also provided experience for the reform and innovation of the Tianjin business wear industry and the transformation of economic growth patterns.