Walter Reiter: Three elements ensure the rapid development of cobalt-collar tools

The German Cobalt Group is one of the world's leading suppliers of hole machining rotary cutting tools and one of the world's largest suppliers of high quality carbides. It has a history of more than 100 years of manufacturing metal hole machining tools, including The United States, China, the United Kingdom, Brazil, Japan, South Korea, the Czech Republic and other 19 countries have set up factories. Cobalt Collar (Changzhou) Tool Co., Ltd. is a wholly-owned subsidiary of the group established in China.

On November 6, 2008, China Metalworking Online (MW1950) reporter and "Metal Processing" reporter jointly interviewed Mr. Walter Reiter and Cobalt Collar of General Manager of Cobalt (Changzhou) Tool Co., Ltd. at the China International Industry Fair. Mr. Li Yongfeng, Deputy General Manager of Changzhou) Tool Co., Ltd., introduced the development history, technical advantages, service system, talent strategy and future development plan of Cobalt (Changzhou) Tool Co., Ltd., and introduced the exhibition. Exhibits. The following is a live interview video:

First to enter the Chinese market and grow together with Chinese manufacturing
Mr. Leite said that as early as 20 years ago, the Cobalt Group had started to develop the Chinese market. At that time, it was sold by agents to sell the products of the Cobalt Group. Due to the rapid growth of demand in the Chinese market and the use of cobalt-collar cutters by Chinese users. Favored, the board of the Cobalt Group decided to establish its own independent branch in China. In 1998, Cobalt (Changzhou) Tool Co., Ltd. was formally established. After ten years of development, China's manufacturing industry has continued to grow in the ever-changing development, and the staff of Cobalt (Changzhou) Tool Co., Ltd. has grown from a small number of people at the beginning of the factory to a perfect team with 180 elites. This speed of development is very valuable for a tool company!

Mergers and acquisitions provide users with a more comprehensive solution
When the online reporter of China Metal Processing asked about the new products brought by Cologne (Changzhou) Tool Co., Ltd. at this exhibition, Mr. Walter Reiter emphasized the two main highlights of this exhibition Cobalt company. A number of high-performance solid carbide milling cutters were exhibited at the exhibition; Secondly, Howard joined the Cobalt Group and participated in the exhibition with Cobalt, which brought the wire boring and machining of the camshaft hole. Fine reamer for valve holes.

Cobalt collar cutters have obvious advantages in the automotive industry
In Germany, the development of the Cobalt Group and the development of the automotive industry are closely related. The German Cobalt Group has developed with the development of the automotive industry. Cobalt's products account for 70% of the automotive industry. It can provide automotive manufacturers with a full range of tooling products for automotive molds, engines, and other accessories. Audi, Volkswagen, Mercedes-Benz and other German car manufacturers are using Cobalt's tools, so cobalt collar tools are in the car. There are obvious advantages in manufacturing. The same is true in China. All automakers are very familiar with cobalt-collar knives. Automakers such as Chery, Shanghai Volkswagen, Beijing Hyundai, and Dongfeng Nissan are using Cobalt's products extensively.

Facing the financial crisis, opportunities and challenges coexist
Talking about the impact of the global financial crisis on Cobalt, Mr. Walter Reiter told China Metalworking Online and Metalworking magazine that, like all companies, the financial crisis will definitely affect Cobalt. But from another perspective, this is also an opportunity. Cobalt companies will not only reduce their investment, but also increase their investment, because only in this way can they provide better products and services to customers and ensure cobalt collar. The company survives in a highly competitive market. The Cobalt Group has been in existence for more than 100 years and has experienced many economic crises. Mr. Walter Reiter regards the financial crisis as a storm. After the storm, it will be a clear sky. Some SMEs may be The storm was swallowed up, but he is convinced that Cobalt will continue to provide customers with excellent products and excellent services, as in the past, to ensure that the company continues to develop in the face of adversity.

Three elements ensure the rapid development of cobalt collar tools
Speaking of the reasons for the rapid development of Cobalt's company in the ten years since its establishment, Mr. Walter Reiter concluded that the three elements of technology, talents and the Chinese market are that cobalt-necked tools have been developing rapidly in the Chinese market. the reason. In terms of technology, Cobalt Group relies on its strong technical research and development capabilities, not only new products in the world, but also more patents owned by the company. In terms of talents, Cobalt has different talents than other companies. The program, they will regularly send the company's employees to Germany for training, not only technical research and development personnel, but also sales and service personnel, because this is the only way to ensure that the sales staff can better introduce the cobalt collar products to customers, in order to guarantee the user The best service; finally, Mr. Walter Reiter said that the cobalt collar can achieve such rapid development, which is inseparable from the big environment of the Chinese market. It is because of the large capacity of the Chinese market that the company can continue to Finding new customers and increasing the company's business share.

Looking to the future, relying on local manufacturing to provide better solutions for users
Looking forward to the future development, Mr. Walter Reiter told China Metalworking Online and Metal Processing that for a company, development is the principle of constant enterprise, and Cobalt Group will continue to upgrade its cobalt collar (Changzhou). The production capacity of Tool Co., Ltd. provides better products and services for Chinese manufacturing companies.

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