Wendeng hardware tool industry breakthrough in adversity

In 2009, in the face of the impact of the international financial crisis, Wendeng aims to build a Chinese hardware tool base, takes the expansion of key enterprises as the carrier, and uses technological innovation, brand building, and technological innovation as the driving force to continuously optimize the development environment and increase the industry. Inviting investment, fully cultivate and expand the industrial cluster of electromechanical tools. As of the end of 2009, the city's electromechanical tools companies have grown to more than 300, achieving a sales revenue of 27.8 billion yuan.

At the beginning of 2009, the global financial crisis affected all industries, and the electromechanical tools industry, which accounts for 70% or even 90% of its production capacity, was inevitably affected, resulting in reduced orders, underemployment, and lower output values ​​during the same period. However, Wendeng mechanical and electrical tool industry has “warm-proof” techniques, which can accumulate strength and respond to the crisis by timely adjusting the market direction, increasing investment in technological transformation, implementing brand strategy, and increasing product research and development. Since the beginning of May, the market has recovered and the electromechanical tools industry has ushered in the “spring” of development. In the second half of the year, it was the golden season that electromechanical tool companies competed for breakthroughs.

Leading companies in leading companies have an important role in the industry chain. Since last year, Wendeng mechanical and electrical tooling companies have increased investment in technological transformation. The new batch of large-scale projects with good market prospects, high technological content, and strong industrial driving force have rapidly expanded industry leaders and formed advantages in industrial clusters. They are reporting to China’s hardware tool industry base. Provide a solid basis for strength. As of the end of last year, there were 14 dragon skull enterprises with an annual output value of over 100 million yuan in the city's electrical and mechanical tools industry, 34 companies with more than 50 million yuan, and 142 companies with more than 5 million yuan. At the same time, it has cultivated a number of vanguard companies in the same industry in China, such as Power Tools Group Co., Ltd., Taifu Cima Motors, and Aowen Motors.

Raising research and development capabilities, promoting technological progress, and making full use of brand resources to maximize profits are powerful means for companies to maintain their vitality and seize the commanding heights of the market. At present, Wendeng owns 3 provincial-level enterprise technology development centers of Power Tools, Aowen Electric Motors, and Thai Fusima Motors, and 6 provincial-level engineering and technology research centers. It has cultivated a large research and innovation team and a group of skilled industrial workers. It has become an important base for research and development of enterprises and transformation of scientific and technological achievements. It has brand-name products such as "Vitek" brand live wrenches and "Wenbao" brand motors. While expanding and strengthening brand products, Wendeng's electromechanical tool companies are committed to the research and development of new products to lead the market with new products and stimulate consumption. Last year, Power Tools Group continuously developed two types of high value-added products: pneumatic RF barcode printers and woodworking engraving machines. Pneumatic RF barcode printers sold for as much as 22,000 US dollars each, and they were delivered to Thailand, Malaysia, and other countries. The area has more than 40 orders. Nowadays, the company’s annual technical development expenditure accounts for more than 6% of sales revenue, and patented products account for more than 70% of total output. High-value-added products allow Power Tools Group to firmly grasp the “speech right” of the manual tool market.

To expedite the development of the electromechanical industry, the Wendeng Municipal Committee and the municipal government proposed the development strategy of “not seeking all but seeking for the location”, focusing on affiliated “national” companies and large-scale listed companies, and strengthening industrial projects, especially backbones. The industry-based investment of enterprises as the carrier has injected new vitality into the rapid development of the electromechanical tools industry. In May 2009, Power Tools Group and the internationally renowned hardware manufacturer Stanley Corporation held a contract signing ceremony for Stanley (Wenton) Tools Co., Ltd. to jointly invest in a new high-end manual tool project, marking Wendeng's electromechanical tools industry entering the casting process. The new era of the industrial base industry "aircraft carrier". After the project is put into production, 35 million pieces of pliers and scissors products can be produced each year, and sales revenue will reach 1 billion yuan. Owen Motor Co., Ltd. cooperates with Hong Kong Bao Shide Co., Ltd. and Qingdao Xiaolong Electromechanical Project Equipment Co., Ltd. to co-operate with two electric tool manufacturers and distributors. The new electric power tool project has a total investment of 300 million yuan. At present, the project has invested 180 million yuan, more than 100 sets of equipment introduced, and the first phase has been put into production.

The electromechanical tools industry is known as the "basic industry in the era of China's heavy chemical industry." With the development of information technology, the upgrading of industrial technologies is accelerating and the demand in the international market is increasing. Electromechanical tools such as small and medium sized motors and power tools have a relatively large market in Europe, the United States, and some moderately developed countries. Therefore, a group of large companies and large corporations integrating industrial and trade integration, brand-name products, and strong market competitiveness are cultivated to build a group of “aircraft carriers” with scientific and technological strength, scale strength, and brand influence, in an effort to accelerate the development of the industry. Imperative. To this end, Wendeng is actively planning to establish a production information trading center and a product industry information exchange platform for the hardware and electrical machinery industry, accelerate the construction of the Wendeng Yiwu Small Commodity Market and Yongkang Hardware Tools City Market, and form the production information market needed for the development of the hardware and electromechanical tools industry. Speed ​​up the pace of cultivating industrial clusters and realize the leap-forward development of the Wendeng electromechanical tools industry.