——Zhan Zhibin, Chairman of Beijing Xinxing Jinbei Diamond Co., Ltd.         Since the opening of the market, the scale effect and price war formed by the shortage economy have been difficult to continue, the demographic dividend is disappearing, and the development of enterprises has reached a critical point. Critical points include:        The development of the diamond tool industry has formed a staged stable pattern; the main enterprises have shared in the market of various products; Stone processing: mainly occupied by regional hidden enterprises; Construction tools: several have been formed Large-scale enterprises are divided up; Tile processing: It is also basically divided into regional enterprises that are formed in scale; Mechanical processing categories: various varieties, each occupying a small area; Geological engineering: also has long-term professional companies Other categories: all kinds of small companies with different characteristics. background:        A. Foreign factors: European debt crisis, slow economic recovery in the US, sluggish Japanese economy, economic turmoil in emerging countries, unstable situation in the Middle East, Arab spring, etc., causing a sharp decline in external demand, influenced by the political atmosphere, China’s exports The product is not to be seen. The depreciation of the US dollar, the reduction of export tax rebates, the unrecognized exports, the increasingly fierce competition, and the disappearance of export profits. B. Domestic factors: 1) The whole society is under tight capital, the enthusiasm for economic expansion has fallen sharply, the market has shrunk in stages, corporate debt has been in arrears, public power has expanded, and the “care†of enterprises has become more inconspicuous, national and local taxes. , special management, inspection, industry and commerce, annual inspection, economic inspection, environmental protection, environmental assessment report, drainage supervision, technical quality supervision, product licensing, fire protection, labor security inspection, health department (occupational health), community park, transportation, safety, security And so on, any individual department or even a person in the public authority can enjoy you and toss you. On the one hand, you are providing employment opportunities for the society, creating taxes for the government, prospering the economy, and on the other hand, you have no resistance. The land is oppressed by the Lord you support. The small business does not have any dignity. Only when you put money into the pockets of others, you nod your head and say 'thank you'. Exaggerated to say that small businesses are just slaves to the government. 1. The salary requirements of employees are getting higher and higher, housing prices and rents are becoming more and more expensive, prices are getting higher and higher, and social living standards are getting higher and higher. 2. Product homogenization has become increasingly prominent. Intellectual property business and technology infringement protection are ineffective, and peers are maliciously competitive. Sales methods are emerging one after another, and product prices fall like rockets. Renowned economist Professor Li Yining recently pointed out, what is the largest private enterprises in difficulties? It is not the rise of factor costs, nor the rise of the RMB exchange rate, the reduction of export orders, the easy breakage of the industrial chain, or even the financing difficulties that everyone says, but the heavy burden of taxes and fees and the cost of social public relations: local miscellaneous fees are heavier than taxes, and social public relations The cost is getting higher and higher. In this context, the survival of enterprises is becoming more and more difficult. What should be done as a diamond tool for SMEs? Is it struggling or closing? Where is the future? How was 2012? This is an urgent question before us. "The house is already on fire. Can you still stay in bed?" The author of this article, together with the industry's specific situation, shares with the industry peers the experience and learning experience of the company for many years, and discusses the survival of small and medium-sized enterprises with diamond tools. The author of this paper will propose and discuss "process solidification is the survival of small and medium-sized enterprises of diamond tools, and application innovation is the way for small and medium-sized enterprises of diamond tools to survive." Process Curing : “Curing†means proving the standard of work that is effective at this stage and bonding people's operational behavior. Open up the seemingly unrelated process between the top, bottom, left and right, and put people's consciousness and value orientation into the organization through cultural edification, educate and integrate people's consciousness, and firmly adhere to the "one direction" of the company's management policy. The ability to accumulate, overwhelming, internal and endless, companies must carry out a large number of repeated analysis, verification, and combination of internal operations, with patient, scientific, effective, delicate and daily process standards, standardized processes and culture Values ​​to achieve, (Example 8, financial accounting, supervision after the signature of the general manager) from order generation to batch shipment, from process standards to product packaging, from the operation of the various departments of the enterprise to mutual cooperation, from the employees Operation to the staff's role. Being good at grafting is to combine the fine things of others and become their own unique, very private attributes, without what is shared by the outside. “ Process †is an “organized†group engaged in material-related activities, working together to create a value that is valuable to customers. In the process, all operations are for a whole goal, and efforts are made to integrate them systematically. The process is often implemented in a robust company that is accustomed to soft whispers, and glamorous companies pay less attention because they can live alone. In the highly competitive industry, the company is only able to make the company profitable. It is only enough to carry out the high-quality execution, and all of this depends on the high-quality process, and the company that is incisive in the process is the long-term winner (Example 10, 1997). The Zhongnan plant, the orderly arrangement of diamond synthesis blocks, was written at the factory entrance in 2001: the hope of Chinese diamonds.), cost reduction, quality improvement, less time spent on production, customer satisfaction and willingness to purchase. Process twins principle, 1 organized, 2 work together 1 organized, streamlined design is specific and clear, rather than improvisation or luck to implement. 2 Working together, all people involved in the process work together for a common goal, being mutual helpers, not opposing ones. The process makes everyone in the enterprise know what role they are in, and what results are what the company needs. Everyone is focused on the outcome, and knows that the real enemy is not the other departments within the company, but the outsiders. In addition, looking at the customer, instead of facing up, looking at the top management, the process represents the new ideas of enterprise business operation, four obvious characteristics: First, the process is the goal orientation, focusing on making results, not finishing work. Second, the process is customer-oriented, from the perspective of customers, rather than from their own perspective to examine themselves and work. Third, the process is “macro-globalâ€, and process thinking transcends individual activities, because its main goal is to create super-high value for customers, because the goal is the same, the seamless work network that works together to replace the enterprise department that is full of infighting. . Fourth, the process is based on a well-designed work style, in order to bring the belief of business success, everyone's talent can and should be properly configured by the overall process. With the informatization of enterprise processes, enterprises can reduce the level of intermediate management, and then manage the organizational structure from the original towering structure to the flat structure, which greatly reduces costs and improves efficiency. (Example 11, Jinbei company decision-making flow chart, organizational chart) The curing process is for reproduction, the opportunity success can only explain the past, and the value success can predict the future. The process is solidified , which determines the basic content of the company's operation and is the core and foundation of the company's development and innovation. Application innovation: Innovation is an inexhaustible motive force for economic and social development and an important feature of the modern era. Including strategic innovation, model innovation, process innovation, standard innovation, concept innovation, trend innovation, structural innovation, institutional innovation, technological innovation. Innovation is nothing more than the following modes: 1. Solving new problems with new means and new technologies 2. Solving old problems with new means and new technologies 3. Solving new problems with existing means and technologies 4. Using existing means Technology to solve old problems Since the reform and opening up, countless enterprises have emerged in a ridiculous shortage of economy. The initial spark of these enterprises may be a kind of product, an idea, or even a simple move, and then explore in ignorance. On the road, or screaming, or twists and turns, tenacious growth. How to deal with the ever-increasing global market competition today, how to achieve the continuous operation advantage of the company with the dynamic changes of the internal and external environment of the enterprise has become an urgent task for many enterprises. Let's take a look at the division of Professor Xiang Baohua from Fuyu University: What is the composition of the total value of the enterprise? The total value of products and services created by the company V=V1 (customer value) + V2 (enterprise value), V1=R (customer cognitive benefit)-P1 (customer perceived price), V2=P (enterprise realized income) -C (enterprise cost expenditure), list and play the above formula, there are: V=R-P1+PC, V=RC-(P1-P), let V0=P1-P, then the above formula is: V= RC-V0 V0 is the dissipative value, usually positive. In reality, the existence of dissipative value reflects the total value loss of a product, and the total value waste caused by the customer paying more than the enterprise does not overcharge. It can be seen from the formula that the way to increase the total value of the enterprise and enhance the operational advantage can follow three ways. 1. Increase in R, decrease in C and C, decrease in V0, and increase in R is a prerequisite. How to improve customer's perceived benefit is the core key to enhance the business advantage of the enterprise. There are many kinds of innovations. In the diamond tool small enterprise, The most obvious impact of R is application innovation. What is application innovation? Application innovation refers to economic and technological activities that use your knowledge, process, technology, production methods and business models, through researching new areas of customer needs, innovative products, innovative services, enhancing customer perceived benefits, occupying the market and realizing market value. . It is worth noting here that application innovation is different from technological innovation. Application innovation is an economic concept. Application innovation uses technology innovation as a tool. It is not equivalent to technological innovation and inventing new technologies. Technology innovation is a technical concept and technology-oriented. , the pursuit of high-tech content, high-tech level; this is what universities and research institutes have to do, not what our SMEs have to do, we only do what we can do. Application innovation is market-oriented, pursues economic interests, and pursues long-term core competitiveness. Even the best technology can't be transformed into real productivity if it doesn't cut the market. What is the application innovation of diamond tools? It means expanding the application range of diamond tools and opening up new applications for diamond tools. China's diamond industry has been weak from the past, insignificant to today's powerful, and the journey that has gone through is not the result of the expansion of diamond tools. From the initial requirements of mechanical grinding, to geological small diameter drilling, stone processing, construction hardware, handicraft processing, tile processing, oil drilling composite sheets, polycrystalline drill bits, precision machining, glass processing, mold processing, to recent monocrystalline silicon , polysilicon, industrial sapphire processing, high-speed rail processing, and coal field anchor hole, blasthole, coal cutting teeth, etc., countless, applications continue to expand and innovate. (Example 16, diamond high-speed rail track wheel), (Example 17, diamond band saw), (Example 13 diamond wire saw). How do small businesses develop innovations in diamond tools? It is possible to follow the idea that wherever medium-hard parts are still processed with ordinary abrasives, it is almost possible to replace them with super-hard materials. Wherever cemented carbide is still used, it is almost possible to use super-hard materials. Instead of tools, even some places where ordinary abrasives are not used, it is possible to replace them with superhard materials and superhard material composite tools. (Example 18, dismantling of used bridges and buildings) In the context of China's socialist market, the competition among enterprises has become increasingly fierce. At present, the more mature the market, the more complex and changeable the competition is, and the competition becomes more and more fierce. . It is no easy task for enterprises to seek retention in market competition, and it is more difficult to grow. Enterprises must constantly promote their competitiveness. To this end, the company has put forward a lot of strategy tactics, low-cost strategy, differentiated strategy, brand strategy, as well as "reward for the book", process leadership and so on. These have major implications for the competitiveness of promoted companies, but they are not enough to form the focus of the company. What is focus competitiveness? Is it talent? Is the technology? Is it capital? Still the cost? It should not be that the enterprise's application innovation ability is the focus competitiveness of diamond tools for SMEs . Talent, process technology, capital and cost are not the soul of the enterprise. Talents are mobile, technology will be broken sooner or later, capital is shareable, and funds are limited. Only the soul of the enterprise is that others can't learn to take it. Only the ability to apply innovation is unique and long-lasting. It can be said that the application of innovative ability is the focus competitiveness of diamond tools for SMEs . Business management must solve the two major problems of “what to do†and “how to do itâ€. Specifically, one must grasp the market demand, not only to grasp the actual demand, but also to capture the potential demand, and to gain insight into the opportunities. This is the main point. One is to study how to meet market demand, and to study how to actively influence market demand. This is the second point; diamond tools for SMEs , to achieve careers, and to maintain the company's continued prosperity and prosperity, we must build a A team with combat strength needs to be trained in the cohesive force of "joining together." Focusing on such a development spirit, building the application innovation ability that is most conducive to the development of its own enterprise, in order to enable the enterprise to finally achieve the brilliant performance of contending and surpassing. In this way, no matter what kind of diamond tools are produced, no matter how large or small they are, they can proudly go and make the company an evergreen tree. Therefore, application innovation is the way to survive the diamond tool SMEs! Finally, it is necessary to remind the diamond tool SMEs that application innovation is understandable, but it is necessary to carefully grasp the timing of innovation, not to be the 'martyr' of industrial technology development, pay attention to innovation costs, and understand the cost-effective needs of customers, rather than pure technical performance. Maintain the adjustability of the pace of innovation and grasp the trend of the demand side of the product. It is often seen that the slogan of many companies is 'Strong and bigger', 'Strong and bigger' can be done, but adding 'Continue' is too difficult! thank you all!LED Downlight,Led Flood Lamp,Ip66 Led Flood Light,Outdoor Led Flood Lights
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