Under the background of the rapid development of domestic large-screen splicing system market, the competitive relationship between different technology types is also growing. Among them, DLP splicing products as one of the most traditional and mature technology types, under the impact of flat panel splicing products, despite maintaining a growth rate of about 20% per year, the market share has decreased from 80% before 2010 to 60%. about. LCD liquid crystal splicing products are products that have risen rapidly in recent years. In 2010, due to the promotion of 46-inch DID screens with a seam of 6.7mm, it was an increase in spurt blowouts. The market share rapidly grew to about 30%, and the growth rate was greatly increased. Exceeded the growth of the DLP market. PDP (plasma) splicing products continue to grow due to the continuous improvement of new products, and the market share is about 10%.
With the continuous decline in overall costs, continuous upgrading and improvement of technologies, and continuous expansion of application areas, the large-screen splicing market has entered a period of rapid growth. According to the results of the relevant agencies' assessment of the large-screen splicing market data, the market sales growth rate in 2011 is expected to reach 20%, which will achieve a market size of nearly 6 billion yuan. In the past year, the current three major technologies in the field of large-screen videowalls, namely DLP (digital light processing) technology, LCD (liquid crystal) technology, and PDP (plasma) technology have also developed rapidly.
In DLP technology, the new LED light source projection splicing unit has been fully marketed by the industry's manufacturers, although the LED light source product compared to the current UHP products, although there are considerable differences in price, but compared to UHP light bulbs, The bright color of the LED light source, the life span of about 60,000 hours, and the replacement of the colorless wheel and light bulb will greatly reduce the user's operating costs. Therefore, LED light source DLP splicing products are cost-effective products throughout the entire cycle. In the domestic market, in 2010 LED light source DLP splicing products accounted for about 15% of the entire rear projection splicing, and in 2011 it will reach 30%, with a high growth rate and good prospects. Various types of image processor technologies go hand in hand, and computer-based board-based, hardware-based systems are continuously updated and updated. Nowadays, distributed and network-switched systems have been developed, processing speeds are faster and faster, and processing capabilities are becoming stronger and stronger. More and more units.
In the LCD (liquid crystal) technology, due to the vigorous promotion of Samsung, Sharp, LG and other mainstream manufacturers, various new products are continuously introduced, the panel size is increasing (55 inches and 60 inches), and the stitching seam of the LCD is continuously shrinking ( At present, the minimum size is 5.3mm. In the future, there will be products with less than 3mm stitching seams. The liquid crystal splicing wall will usher in a broad space for development and will inevitably further challenge the market mainstream status of DLP splicing walls.
In the PDP (plasma) technology, the new MPDP panel has reached 60 inches, and the patchwork has narrowed below 3mm, injecting a new growth factor into the shrinking MPDP market.
Application requirements for different types of products At present, mainstream videowall display technologies include DLP rear-projection splice, liquid crystal splice, and MPDP plasma splice. The biggest underlying difference between the three technologies is that the display technology principle is very different, but for the average customer, the biggest difference is reflected in the different levels of seam control: DLP rear projection can be controlled to a minimum of 0.1 mm, and the largest product is also No more than 1 mm; most MPDP seams are 3 mm, high-end technology can achieve 1 mm seams, and existing LCD technology products can be controlled to a minimum of 5.3 mm.
With the increasing demand for terminal display equipment from customers in many industries such as transportation, energy, government defense, banking, securities, and advertising, the demand for various industries in terms of clarity, stitching seams, brightness, contrast, size, etc. Focus. As the application of large-screen splicing systems has become more and more extensive, the differences in the application characteristics of various industries have become more and more significant. For example, industries such as coal mines and electric power are most important for the processing and display of various monitoring videos and data, while national defense, The demand for virtual simulation applications in the scientific research field is increasingly strong, and some systems emphasize the integrated use of information display and remote video. The provision of targeted solutions for different industries has become increasingly important, and the “industry expertise†of the solutions has also become one of the key factors for market competitiveness.
Relatively speaking, the LCD panel can be easily stitched, the market is fully supplied, the price is more competitive than the other two technologies, but due to the large seams between the screens, the overall sense of the screen is affected, and it is not suitable for displaying. Larger data graphics screen. However, if the MPDP splicing screen displays static images for a long time, burn-in phenomenon will occur, and as the working time is longer, this phenomenon will be more serious. The DLP splicing display system can provide different configuration and size selection, resolution selection, seamless splicing design, flexible display modes, and mature industrial user solutions.
Therefore, judging from the general application trend, it is applied to the military command center, telecommunications monitoring center, emergency command center, traffic command system, public security command system, urban emergency linkage command system, electric power/water conservancy dispatch, radio and television, electric power, telecommunications, etc. For applications such as traffic dispatch systems, due to the need to display finer text image information, the integrity and integrity of the image display are highly demanded. Users tend to prefer the DLP seamless splicing technology; the newly introduced 60-inch, patchwork stitching Within 3mm MPDP splicing screen can also occupy a small part of the market. For applications such as small and medium-sized monitoring centers, video conferences, and commercial information displays, where surveillance video signals are the main display content, users will basically use LCD splicing screens that are superior in color brightness, easy to install, and low in cost. As for the MPDP splicing screen, it has certain product technology advantages in meeting rooms, showrooms, shopping centers, stations, airports and many other places.
Analysis of market competition Whether it is the rear projection splicing and flat panel splicing between the two product camps, or within the camp of their respective camps, the 2011 large-screen splicing market still continues the 2010 competition and development. Due to the addition of flat panel display products with large sizes and smaller seams, it will bring greater pressure to the rear projection splicing market, and will further expand the market share of the flat panel market, forming two major product camps to evenly divide the large-screen splicing market. situation.
Although DLP manufacturers who once competed with the flat panel splicing could not resist the temptation of the market to join the security monitoring field, some strong liquid crystal splicing manufacturers are also developing DLP splicing products to compensate for the lack of seamless splicing, but due to the two splicing markets Different user needs, different solutions, and different market resources have caused insufficient penetration of both parties into new areas, and new business growth is not high. This situation will not greatly improve in the new year.
In the DLP splicing screen, the lineup of various manufacturers will continue to colorful, long life, maintenance-free LED light source and high brightness, high resolution, larger size splicing unit to resist the tablet splicing competition. The emergence of new and stronger processor technology will provide more and stronger support for DLP large-screen system solutions. The strong old veteran manufacturers in the camp have continued to control the DLP splicing market by virtue of their accumulated technology, market, brand, and other advantages, and won the competition in some large splicing projects. However, some small-scale manufacturers are killing each other in small and medium-sized projects, or gradually shifting to the flat panel splicing market.
In the flat panel splicing screen, the new PDP splicing screen with a size of 60 inches and a seam of 3 mm appeared, which attracted the attention of some DLP manufacturers, but in the end, because of its high cost and inherent technical defects, it will not be high-end splicing. The market has brought big shocks. The new 55-inch, 60-inch LCD splicing screen will be used by the stronger LCD splicing manufacturers to compete for the DLP splicing market; while the 40, 46, 47 å‹ and other specifications of the product will continue to expand the LCD splicing market share.
Development trend of the large-screen market In DLP, DLP splicing has always been in the industry, with large size, small seams, digital display, slow brightness attenuation, small pixel gaps, delicate images, suitable for long-time display of computers and still images, etc. Enduring important guarantee. For this reason, in the future development of DLP technology, LED light source splicing unit will gradually replace the UHP bulb splicing products due to its bright colors, no color wheels, 60,000 hours light source life, up to 10 years of service life, etc.; High-brightness UHP light bulbs (180W bulbs with a lifetime of 6,000 hours), high-resolution light machines, will be used in large-sized unit products to further expand the advantages of flat panel displays in terms of specifications; built-in multi-image stitching processing cards The splicing unit can realize simple multi-window display without the need of an external image processor, and will have a more competitive advantage in the small splicing screen project; and in the increasingly developed processor technology, whether it is a centralized processor , or network distributed processors, will provide powerful processing capabilities for DLP large-screen systems. In addition, in terms of product differentiation, DLP manufacturers have introduced different products in succession: DLP's 3D video wall has been unveiled at various trade shows, and will gradually enter the market for application incubation and introduction; more and more for the AV industry The front-end and back-end products are beginning to use the 16:9 format, some manufacturers have introduced wide-screen LED backlight rear projection screen; interactive touch DLP splicing screen has further expanded the DLP application space.
In flat panel splicing products, large-size panels and narrow seams are the constant pursuit goals; the new 55-inch dual seams with 5.7mm and 60-inch LCD panels with double seams of 6.5mm will enter the market in 2011 and will continue to impact. The market share of DLP splicing screens; LCD splicing screens with LED backlights will gradually erode the MPDP market; it is reported that larger-size 70-inch double seams are being developed for the 5.7-mm LCD splicing screen, planned for 2012. Target market.
With the continuous decline in overall costs, continuous upgrading and improvement of technologies, and continuous expansion of application areas, the large-screen splicing market has entered a period of rapid growth. According to the results of the relevant agencies' assessment of the large-screen splicing market data, the market sales growth rate in 2011 is expected to reach 20%, which will achieve a market size of nearly 6 billion yuan. In the past year, the current three major technologies in the field of large-screen videowalls, namely DLP (digital light processing) technology, LCD (liquid crystal) technology, and PDP (plasma) technology have also developed rapidly.
In DLP technology, the new LED light source projection splicing unit has been fully marketed by the industry's manufacturers, although the LED light source product compared to the current UHP products, although there are considerable differences in price, but compared to UHP light bulbs, The bright color of the LED light source, the life span of about 60,000 hours, and the replacement of the colorless wheel and light bulb will greatly reduce the user's operating costs. Therefore, LED light source DLP splicing products are cost-effective products throughout the entire cycle. In the domestic market, in 2010 LED light source DLP splicing products accounted for about 15% of the entire rear projection splicing, and in 2011 it will reach 30%, with a high growth rate and good prospects. Various types of image processor technologies go hand in hand, and computer-based board-based, hardware-based systems are continuously updated and updated. Nowadays, distributed and network-switched systems have been developed, processing speeds are faster and faster, and processing capabilities are becoming stronger and stronger. More and more units.
In the LCD (liquid crystal) technology, due to the vigorous promotion of Samsung, Sharp, LG and other mainstream manufacturers, various new products are continuously introduced, the panel size is increasing (55 inches and 60 inches), and the stitching seam of the LCD is continuously shrinking ( At present, the minimum size is 5.3mm. In the future, there will be products with less than 3mm stitching seams. The liquid crystal splicing wall will usher in a broad space for development and will inevitably further challenge the market mainstream status of DLP splicing walls.
In the PDP (plasma) technology, the new MPDP panel has reached 60 inches, and the patchwork has narrowed below 3mm, injecting a new growth factor into the shrinking MPDP market.
Application requirements for different types of products At present, mainstream videowall display technologies include DLP rear-projection splice, liquid crystal splice, and MPDP plasma splice. The biggest underlying difference between the three technologies is that the display technology principle is very different, but for the average customer, the biggest difference is reflected in the different levels of seam control: DLP rear projection can be controlled to a minimum of 0.1 mm, and the largest product is also No more than 1 mm; most MPDP seams are 3 mm, high-end technology can achieve 1 mm seams, and existing LCD technology products can be controlled to a minimum of 5.3 mm.
With the increasing demand for terminal display equipment from customers in many industries such as transportation, energy, government defense, banking, securities, and advertising, the demand for various industries in terms of clarity, stitching seams, brightness, contrast, size, etc. Focus. As the application of large-screen splicing systems has become more and more extensive, the differences in the application characteristics of various industries have become more and more significant. For example, industries such as coal mines and electric power are most important for the processing and display of various monitoring videos and data, while national defense, The demand for virtual simulation applications in the scientific research field is increasingly strong, and some systems emphasize the integrated use of information display and remote video. The provision of targeted solutions for different industries has become increasingly important, and the “industry expertise†of the solutions has also become one of the key factors for market competitiveness.
Relatively speaking, the LCD panel can be easily stitched, the market is fully supplied, the price is more competitive than the other two technologies, but due to the large seams between the screens, the overall sense of the screen is affected, and it is not suitable for displaying. Larger data graphics screen. However, if the MPDP splicing screen displays static images for a long time, burn-in phenomenon will occur, and as the working time is longer, this phenomenon will be more serious. The DLP splicing display system can provide different configuration and size selection, resolution selection, seamless splicing design, flexible display modes, and mature industrial user solutions.
Therefore, judging from the general application trend, it is applied to the military command center, telecommunications monitoring center, emergency command center, traffic command system, public security command system, urban emergency linkage command system, electric power/water conservancy dispatch, radio and television, electric power, telecommunications, etc. For applications such as traffic dispatch systems, due to the need to display finer text image information, the integrity and integrity of the image display are highly demanded. Users tend to prefer the DLP seamless splicing technology; the newly introduced 60-inch, patchwork stitching Within 3mm MPDP splicing screen can also occupy a small part of the market. For applications such as small and medium-sized monitoring centers, video conferences, and commercial information displays, where surveillance video signals are the main display content, users will basically use LCD splicing screens that are superior in color brightness, easy to install, and low in cost. As for the MPDP splicing screen, it has certain product technology advantages in meeting rooms, showrooms, shopping centers, stations, airports and many other places.
Analysis of market competition Whether it is the rear projection splicing and flat panel splicing between the two product camps, or within the camp of their respective camps, the 2011 large-screen splicing market still continues the 2010 competition and development. Due to the addition of flat panel display products with large sizes and smaller seams, it will bring greater pressure to the rear projection splicing market, and will further expand the market share of the flat panel market, forming two major product camps to evenly divide the large-screen splicing market. situation.
Although DLP manufacturers who once competed with the flat panel splicing could not resist the temptation of the market to join the security monitoring field, some strong liquid crystal splicing manufacturers are also developing DLP splicing products to compensate for the lack of seamless splicing, but due to the two splicing markets Different user needs, different solutions, and different market resources have caused insufficient penetration of both parties into new areas, and new business growth is not high. This situation will not greatly improve in the new year.
In the DLP splicing screen, the lineup of various manufacturers will continue to colorful, long life, maintenance-free LED light source and high brightness, high resolution, larger size splicing unit to resist the tablet splicing competition. The emergence of new and stronger processor technology will provide more and stronger support for DLP large-screen system solutions. The strong old veteran manufacturers in the camp have continued to control the DLP splicing market by virtue of their accumulated technology, market, brand, and other advantages, and won the competition in some large splicing projects. However, some small-scale manufacturers are killing each other in small and medium-sized projects, or gradually shifting to the flat panel splicing market.
In the flat panel splicing screen, the new PDP splicing screen with a size of 60 inches and a seam of 3 mm appeared, which attracted the attention of some DLP manufacturers, but in the end, because of its high cost and inherent technical defects, it will not be high-end splicing. The market has brought big shocks. The new 55-inch, 60-inch LCD splicing screen will be used by the stronger LCD splicing manufacturers to compete for the DLP splicing market; while the 40, 46, 47 å‹ and other specifications of the product will continue to expand the LCD splicing market share.
Development trend of the large-screen market In DLP, DLP splicing has always been in the industry, with large size, small seams, digital display, slow brightness attenuation, small pixel gaps, delicate images, suitable for long-time display of computers and still images, etc. Enduring important guarantee. For this reason, in the future development of DLP technology, LED light source splicing unit will gradually replace the UHP bulb splicing products due to its bright colors, no color wheels, 60,000 hours light source life, up to 10 years of service life, etc.; High-brightness UHP light bulbs (180W bulbs with a lifetime of 6,000 hours), high-resolution light machines, will be used in large-sized unit products to further expand the advantages of flat panel displays in terms of specifications; built-in multi-image stitching processing cards The splicing unit can realize simple multi-window display without the need of an external image processor, and will have a more competitive advantage in the small splicing screen project; and in the increasingly developed processor technology, whether it is a centralized processor , or network distributed processors, will provide powerful processing capabilities for DLP large-screen systems. In addition, in terms of product differentiation, DLP manufacturers have introduced different products in succession: DLP's 3D video wall has been unveiled at various trade shows, and will gradually enter the market for application incubation and introduction; more and more for the AV industry The front-end and back-end products are beginning to use the 16:9 format, some manufacturers have introduced wide-screen LED backlight rear projection screen; interactive touch DLP splicing screen has further expanded the DLP application space.
In flat panel splicing products, large-size panels and narrow seams are the constant pursuit goals; the new 55-inch dual seams with 5.7mm and 60-inch LCD panels with double seams of 6.5mm will enter the market in 2011 and will continue to impact. The market share of DLP splicing screens; LCD splicing screens with LED backlights will gradually erode the MPDP market; it is reported that larger-size 70-inch double seams are being developed for the 5.7-mm LCD splicing screen, planned for 2012. Target market.
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