Ceramic bathroom encounter extreme cold can use "low-carbon" stand up

Ever since the Copenhagen conference in 2009 was held so far, a term has quickly been spawned: "Low Carbon." Today, the height of the Shangju Temple, the following rivers and lakes, whether officials, scholars, or entrepreneurs, commentators, will talk about the "Copenhagen Consensus", and the words must talk about "low-carbon economy."

For many years, the ceramic sanitary ware industry has been recognized as “high consumption, high emission, and high pollution.” China is a world leader in the production of ceramic sanitary ware. In some ceramic sanitary ware-producing areas, the local environment has been severely damaged and has not been adapted to human habitation. Indisputable facts. From 2010 to 2011, the entire ceramic sanitary industry suffered a millennium cold. Whether the ceramic sanitary ware industry can use "low carbon" salted fish to stand up.

The current situation of the millennium cold ceramic bathroom miserable 2011 China's ceramic sanitary industry suffered a millennium cold, the environment is very optimistic, the ceramic sanitary industry in the CPI all the way up, all kinds of prices continue to rise, the appreciation of the environment , The national macro-control, real estate policy, the central bank to raise interest rates and a series of pressures. Foshan Jiantao's enterprises are affected by the sharp increase in prices of raw materials and fuels, increases in transportation costs, and increases in labor costs and wages. The comprehensive cost of some companies has risen by more than 15%. Many wall and floor tile companies increase prices through the development of new products. Some companies directly increase the price of ceramic tiles by 5% to ease the pressure of substantial price increases.

Real estate policies this year can be described as the fiercest year in recent years, in addition to the state in the macro-economic context to develop a series of stringent measures and tax rates to restrict the development of real estate, local governments also introduced a purchase order, let The current real estate market is confusing. Now that the real estate market has experienced a rapid decline in trading volume, the ceramic sanitary ware industry has been struggling under the influence of real estate policies. Many ceramic sanitary ware markets have begun to be affected by real estate regulation, and sales volume has dropped significantly.

How to break through 1, to improve the basic skills to promote sales of products The entire bathroom industry is in the standard process each year, the speed of this year's shuffle has been accelerated, before the company can use one or two strokes to solve the problem, this year need to use many strokes to resolve. Because of the problems of resources and energy, enterprises are generally saving energy and reducing consumption due to the problems of resources and energy. Cleaner production, energy saving and consumption reduction are the use of gas. Ask some outside instructors to teach regularly, train inside and outside the factory and business, improve the understanding of the product, or improve the sales skills. Do not blindly expand and put basic skills first. Drive sales with products. From the very beginning, it usually followed the project. Later it tended to retail, and after the product was developed, it developed some advantages and highlights, and could differentiate the competitive products in the market. Some are developing new products, some are newer product developments.

2. Repositioning products with unique characteristics Integrating the industrial chain The scale of China's ceramic sanitary ware industry is that SMEs account for the majority of the ceramic sanitary ware industry, while SMEs logically say that they are unable to fight large companies, so it is best to stay away from the mainstream market. Do something that has its own characteristics. For example, a factory can do special processing without production, and China's labor force is sufficient. Reaching away from the mainstream market, this is the fundamental way out for SMEs.

3, do strong but not big business innovation only have core competitiveness when the real market crisis, the first point, a company should be stronger, not bigger. If you do a big job, even if you have 100 production lines, you will die if you run into big risks. If you are strong, one or two production lines can still live well. The second is that innovation is not imitation, and innovation is the core competitiveness. In the final analysis, it is the same as the product. In front of the product is a number. The so-called brand funds are all zero behind and are attached to the product. When the product is 1, it can be doubled. How does the product not have all, so the product is very important.

4, ceramic sanitary enterprises to come out from the limitations of empiricism Ceramic sanitary enterprises should come out from the limitations of the empiricism. In the situation where the situation is relatively stable, empiricism has a certain reason. It is good. The ceramic sanitary ware industry has also produced a lot of elites. No matter what kind of product is designed, it can be immediately copied. However, when there are major changes in the economic situation, if it is more dangerous to rely entirely on empiricism, it is necessary to elevate it to a height of rationality and consider it, and it is necessary to step out from the limitations of empiricism.

Ceramic sanitary ware and bathroom prospects Forecasters of low-carbon concept promotion Innovators of low-carbon economy For a long time, the raw material composition and production technology of ceramic sanitary ware have determined that it will inevitably consume large amounts of natural resources and energy, and the ceramic sanitary ware industry must also be unable to avoid raw materials. The three major problems of energy, environmental protection and environmental protection, and the extensive development of the building ceramics and sanitary ware industry in the past 30 years have made these three issues become the “three dead spots” for the sustainable development of the ceramic sanitary ware industry, making the future of the ceramic sanitary ware industry a reality. Cast a heavy shadow.