This is an era not to be missed. When e-commerce is at a speed you can't imagine and seems to be trying to gather all the power and resources, it is also constraining and transforming the survival patterns of various industries at its unique pace. Nie Linhai, deputy director of the Department of E-commerce and Informatization of the Ministry of Commerce, delivered a speech at the “2012 Fourth China Mobile Payment Industry Forumâ€, stating that “the total transaction volume of China’s e-commerce in 2011 is close to 6 trillionâ€. This may indicate that companies that do not enter e-commerce will lose their future - "Either e-commerce, or no business" times seem to have arrived.
Hardware and electromechanical companies will be "electric shock" Are you ready?
2012 is destined to be an extraordinary year, and the global economy continues to slump. At present, the international financial crisis has spread from the virtual economy to the real economy. China's foreign trade exports have been affected and impacted by foreign markets. Many hardware and electromechanical enterprises have sharply contracted orders and their production and management are facing serious difficulties. How to become unfavorable, protect the industrial foundation that has been continuously invested over the years, and constantly open up new markets, has become the key to effectively resolve the immediate crisis in hardware and electromechanical companies.
The increasingly fierce competition in the industry has forced hardware and electromechanical companies to open up new models and new channels for product sales through new channels. At present, network marketing has become a new marketing mode universally recognized by hardware and electromechanical companies: network marketing investment is relatively low, return is obvious, and the transmission of information is fast and rich, and the service cost is low. Users often visit the website to learn information before buying. It is undeniable that the era of e-commerce has come and the network has become one of the most practical and effective ways for hardware and electromechanical companies to expand their product sales channels and increase their brand awareness. So, how can hardware and electromechanical companies do network marketing? Global Hardware Network Xiaobian here to sum up two:
One, in the eye phase is your network marketing, to put it plainly is to allow your precise customers to quickly and easily find you and establish contact with you. Many people think that this is the way to fill in the company's contact information online: telephone, fax, mobile phone, email, etc. It is not.
For a simple example, many companies hope that customers can find themselves on the Internet, all spend heavily on making their own corporate website or publish information on various BBS, blogs, and B2B/B2C websites. The result is not very effective. Because everyone used the wrong method, the result was less effective.
The fact that companies release business information is not as good as it is because the company is pursuing value. If it pays too much and returns little, the investment is a failure. Therefore, before releasing information, it is very important to make precise positioning. Necessary, in the case of the hardware and electromechanical industry, it is best to publish corporate information on the corresponding e-commerce website:
At present, the relatively well-known domestic B2B/B2C hardware and machinery industry free websites include:
1, Global Hardware Network 2, Alibaba Hardware 3, HC Hardware Network 4, China Industry Information Network Hardware Products 5, Made in China, other manufacturers such as the local hardware and electronic machinery industry association portal or hardware mall portal, and industry websites such as : Valve nets, building materials nets, pump valve nets, mechanical mould nets, auto parts nets, abrasive nets and so on. So how do you get customers to find you quickly?
First of all, businesses should take their products into beautiful pictures that are consistent with the product descriptions. It is best to attach information such as business licenses, organization code certificates, and the like. Adding products to the brand name, model name, etc. .
It is generally known that relatively simple things are not difficult to understand and are more suitable for online sales. The hardware and electrical machinery industry involves a wide range of products, such as screwdrivers, wrenches, and slide rails, which are all relatively well-known and mature things. Displaying publicity will give customers more intuitive acceptance.
Second, after the release of product information, we must continue to take the re-release. Because after your product release, your peers are constantly releasing products, then your information will always be pushed back, and excellent network marketing staff will generally insist on publishing 20 to 30 different companies on each B2B site. Information, and persevere to these websites every day, 20 to 30 pieces of information in each station are re-issued once (except weekends).
In addition, you can also set up signatures, add links, publish some pictures, exchange more information, and improve shops from time to time.
Second, choose you? Choose you? still you?
In this age of information explosion, some people still stay in the thinking mode of information obstruction. Why do you say that? Because with the popularity of the Internet in everyday life, everyone is generating a lot of information every day. At the same time, many useless information is also flooding the Internet and people are at a loss. Therefore, they cannot search for information they want on the Internet (or After being deceived, they lose trust in the Internet and eventually give up on this.
First of all, we might as well analyze from the customer's point of view. When customers see your product, why not buy it? Why do customers feel that the product is expensive? What is he hesitating about his inner world? This is a crucial issue for online retail. According to my analysis, customers are hesitant to purchase goods. First of all, because of lack of trust or lack of security, they are accustomed to collecting more information to prevent being deceived. Then, these are on large professional portal websites. Concerns will gradually decrease.
Second, we have to make such a premise that if the customer really wants to buy, but he does not buy but they say that the price is expensive, then what is he worried about? The customer is a shopper. Want to find the lowest price? How can he dispel his concerns and let him pay for it? This is a common problem of all e-commerce companies. I think that buying products is actually a matter of life. There will be a problem of “inertia†here. When a customer approves, buys accustomed to our products, we do it honestly and sincerely. , The appropriate price points, then the customer certainly will not be easily lost, of course, to practice the specific operation, there must be many other factors, we need to slowly grasp.
Finally, it takes a certain amount of time for consumers to look for a thing. Network marketing cannot be achieved overnight. Especially in the hardware and electronic machinery industry, the basics of network marketing are still relatively weak. Before customers do not look for it, they will definitely compare and compare. In general, comparisons are either made by themselves, or introduced through friends, or through website recommendations. Everyone is well prepared in these areas.
Hardware and electromechanical companies will be "electric shock" Are you ready?
2012 is destined to be an extraordinary year, and the global economy continues to slump. At present, the international financial crisis has spread from the virtual economy to the real economy. China's foreign trade exports have been affected and impacted by foreign markets. Many hardware and electromechanical enterprises have sharply contracted orders and their production and management are facing serious difficulties. How to become unfavorable, protect the industrial foundation that has been continuously invested over the years, and constantly open up new markets, has become the key to effectively resolve the immediate crisis in hardware and electromechanical companies.
The increasingly fierce competition in the industry has forced hardware and electromechanical companies to open up new models and new channels for product sales through new channels. At present, network marketing has become a new marketing mode universally recognized by hardware and electromechanical companies: network marketing investment is relatively low, return is obvious, and the transmission of information is fast and rich, and the service cost is low. Users often visit the website to learn information before buying. It is undeniable that the era of e-commerce has come and the network has become one of the most practical and effective ways for hardware and electromechanical companies to expand their product sales channels and increase their brand awareness. So, how can hardware and electromechanical companies do network marketing? Global Hardware Network Xiaobian here to sum up two:
One, in the eye phase is your network marketing, to put it plainly is to allow your precise customers to quickly and easily find you and establish contact with you. Many people think that this is the way to fill in the company's contact information online: telephone, fax, mobile phone, email, etc. It is not.
For a simple example, many companies hope that customers can find themselves on the Internet, all spend heavily on making their own corporate website or publish information on various BBS, blogs, and B2B/B2C websites. The result is not very effective. Because everyone used the wrong method, the result was less effective.
The fact that companies release business information is not as good as it is because the company is pursuing value. If it pays too much and returns little, the investment is a failure. Therefore, before releasing information, it is very important to make precise positioning. Necessary, in the case of the hardware and electromechanical industry, it is best to publish corporate information on the corresponding e-commerce website:
At present, the relatively well-known domestic B2B/B2C hardware and machinery industry free websites include:
1, Global Hardware Network 2, Alibaba Hardware 3, HC Hardware Network 4, China Industry Information Network Hardware Products 5, Made in China, other manufacturers such as the local hardware and electronic machinery industry association portal or hardware mall portal, and industry websites such as : Valve nets, building materials nets, pump valve nets, mechanical mould nets, auto parts nets, abrasive nets and so on. So how do you get customers to find you quickly?
First of all, businesses should take their products into beautiful pictures that are consistent with the product descriptions. It is best to attach information such as business licenses, organization code certificates, and the like. Adding products to the brand name, model name, etc. .
It is generally known that relatively simple things are not difficult to understand and are more suitable for online sales. The hardware and electrical machinery industry involves a wide range of products, such as screwdrivers, wrenches, and slide rails, which are all relatively well-known and mature things. Displaying publicity will give customers more intuitive acceptance.
Second, after the release of product information, we must continue to take the re-release. Because after your product release, your peers are constantly releasing products, then your information will always be pushed back, and excellent network marketing staff will generally insist on publishing 20 to 30 different companies on each B2B site. Information, and persevere to these websites every day, 20 to 30 pieces of information in each station are re-issued once (except weekends).
In addition, you can also set up signatures, add links, publish some pictures, exchange more information, and improve shops from time to time.
Second, choose you? Choose you? still you?
In this age of information explosion, some people still stay in the thinking mode of information obstruction. Why do you say that? Because with the popularity of the Internet in everyday life, everyone is generating a lot of information every day. At the same time, many useless information is also flooding the Internet and people are at a loss. Therefore, they cannot search for information they want on the Internet (or After being deceived, they lose trust in the Internet and eventually give up on this.
First of all, we might as well analyze from the customer's point of view. When customers see your product, why not buy it? Why do customers feel that the product is expensive? What is he hesitating about his inner world? This is a crucial issue for online retail. According to my analysis, customers are hesitant to purchase goods. First of all, because of lack of trust or lack of security, they are accustomed to collecting more information to prevent being deceived. Then, these are on large professional portal websites. Concerns will gradually decrease.
Second, we have to make such a premise that if the customer really wants to buy, but he does not buy but they say that the price is expensive, then what is he worried about? The customer is a shopper. Want to find the lowest price? How can he dispel his concerns and let him pay for it? This is a common problem of all e-commerce companies. I think that buying products is actually a matter of life. There will be a problem of “inertia†here. When a customer approves, buys accustomed to our products, we do it honestly and sincerely. , The appropriate price points, then the customer certainly will not be easily lost, of course, to practice the specific operation, there must be many other factors, we need to slowly grasp.
Finally, it takes a certain amount of time for consumers to look for a thing. Network marketing cannot be achieved overnight. Especially in the hardware and electronic machinery industry, the basics of network marketing are still relatively weak. Before customers do not look for it, they will definitely compare and compare. In general, comparisons are either made by themselves, or introduced through friends, or through website recommendations. Everyone is well prepared in these areas.
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