In the golden age of 2008, urban living standards and quality of life have been significantly improved over the past. The Olympic Games has not only brought about vigorous development of social economy, urban construction, and social life, but also brought open vision, profound thoughts and cutting-edge fashion. The development of society has made people's demands for home products even more escalating. The balance of demand for wood flooring has gradually tilted toward high quality and high quality. In addition to the use of functions, people are pursuing a perfect combination of "style" and "quality". Healthy, natural, and environmentally friendly lifestyles have become the mainstream topic of fashion life, not only fashion, but also ease the spiritual crisis brought about by fast life and create a more indestructible psychological environment. Modern urban people are eager to get more leisure time and desire to feel the health and well-being of the body and mind in a green and natural environment. The people in the city need another life. When the leisure journey becomes a fashionable lifestyle for successful people, leisure at home seems to be more enjoyable... Let the soul come to Hong Kong, let the body and mind relax, let yourself return to the state of natural life...
Solid wood flooring is still a high-end durable consumer product. Pursuing a “quality life†family has a good sense of life, aesthetic concepts, consumption concepts, consumer awareness and actual spending power. The natural and environmentally-friendly product characteristics of solid wood flooring can best reflect natural conditions. Home concept and quality of life. With the increasing shortage of natural resources and the growing vocal appeal of international environmental protection organizations for environmental protection, the value of solid wood flooring is also increasing. At present, most of the best-selling wood products in the flooring market in China are imported wood. The extensive use of high-quality foreign timber has made up for the lack of a single species, monotonous color, and similar texture in China's flooring and provides consumers with more good choices. With the continuous improvement of the integration of imported flooring materials and production technology, the quality and appearance of flooring products are also becoming more and more perfect, and a new aesthetic trend has followed. The concept of “natural ecological home†is also integrated into the lives of Chinese people. The style of solid wood flooring has gradually restored the style of “this and trueâ€. The “original ecology†has become a fashion indicator of home style, and the natural mood and ecological mood have become the highest in home style. realm. The trend of the times, solid wood flooring products are also in the "original" style as the mainstream, becoming the best-selling floor style nowadays.
The "original ecology" style coincides with the call for the "Green Olympics" promoted by our Grand Olympics. The Bird's Nest is a building of great symbolic significance. The earth is the home of the birds, our home, and the home we inhabit. What style is it? The intense rhythm of life makes people breathless and wheezes. They are even less able to feel nature, and homes have become a resting place in the city. Home is the driving force for countless Chinese people to fight for life. Dressing up their own homes is a lot of hope. Of course, there are many factors in consumer choice. The main factors that can influence consumer choices are mainly from the products themselves and the suppliers' services. The quality of the product, the service of the product, and the appearance and style of the product play a decisive role. The original eco-style floor, with Zhejiang Jiusheng Flooring Co., Ltd. as the pioneer, and Jiusheng as the model, explored several factors that influence consumer choice.
Consumers need to start focusing on the required products: demand, hearing, seeing, browsing, selecting, contrasting, selecting, selling, purchasing, using, word-of-mouth (evaluation and feedback, establishing a healthy word of mouth). What is it?
Consumers need the first sensory product recognition. Visual aesthetics, as the first impression of goods presented to consumers, determines the style orientation. Jiusheng's "original" style floor, just to win with style, completely preserved the natural texture of wood and natural color, the same as the original, original flavor. It is this essence of “beauty†that sees taste and personality in the aftertaste, attracting the attention of consumers.
Consumers need recognition of brand connotation, product added value, and brand reputation. As a representative of the "original ecological style," Jiusheng Flooring applies the "original ecology" style to flooring products. It is necessary to demonstrate the natural appearance of the floor and the high requirements for raw materials, processing technology and technical content of the floor. All raw materials of Jiusheng flooring must be selected A plate, no paint putty at the end, do not do artificial coloring; the entire process of the film inspection process, the entire process of moisture content and appearance quality inspection, to ensure that the product achieves the best quality; and give the floor more superior Performance: The industry's highest-end surface treatment technology "flexible face", soft and soft, without wrinkle, has greatly improved the durability and practicality of solid wood flooring, "beauty" does not discount, "beauty" does not fade.
Consumers need recognition of the services and reputation provided by the brand. The ear-telling is false, and the products that consumers need to purchase include "rest assured" factors and "intimate" factors. High-quality services make up a decisive factor in the willingness of consumers. Quality service requires a large and complete system to support it. Jiusheng Floor started with the product quality, controlled the production process with strict requirements of “standardizationâ€, and continuously improved and continuously improved the product value; pursued “zero concern†services, started with services, and conducted nationwide shopping guide training. The installation technical training conference established a strict service standard and strengthened the service quality. It took the lead in putting forward the business philosophy of “pursuing zero defect in products and ensuring zero worry for consumptionâ€. It won the reputation of the masses of consumers with cost-effective quality and good service. .
Consumers need to recognize the cultural connotation and value conveyed by the product. Jiusheng flooring "original" style floor, very elegant timber and workmanship, showing the trend of solid wood floor style, demonstrating the innovation of craft innovation and style, excavating the true connotation of wood culture, retaining the natural features of wood, and giving the floor art Style and superior performance, in the original ecological style and artistic atmosphere, creating a "natural home."
Home is of great significance to people. Filled with dreams, filled with joy, filled with love. All the sweat, all the hard work, all the hopes are melted at home. Dressing up home, the consumer's consumer psychology is to realize the greatest product value. Pick the brand, select the quality, pick the service, select the cost-effective, the consumption process to achieve self-value satisfaction, to meet the psychological needs of satisfaction. The consumer's consumption requirement is the actual value of the product + added value + value-added services. It is necessary to ensure the basic function of the product, but also to ensure that it meets the psychological environment and living environment, but also pay attention to aesthetics, durability and stability. Consumers hope that the decoration will be in place once in a while, and they hope to use the product without sacrificing the high quality of life.
China's solid wood flooring, the main factors affecting consumer choice - in line with the concept of life, the aesthetic taste of the fit, to meet the needs and wishes, can achieve consumer carefree.
Solid wood flooring, blending into the style of life, is willing to live and work in peace and happiness in the world!
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