Compared with first and second-tier cities, the economic affordability of third- and fourth-tier cities cannot be compared with that of their environment and their technical knowledge. For the third- and fourth-tier cities, the most important requirement before is the cost performance ratio. . Brands do not have much decisive effect on the users of this side. Secondly, performance does not necessarily have a decisive role. Most of them just need some affordable products and can meet basic requirements. However, it is relatively not a major consideration for how to correctly use security products to meet their needs correctly, optimize their security systems, and achieve higher benefits. As a result, local brands in the third and fourth tier cities have previously occupied most of their shares in this market.
However, with the development trend of the security market in the third and fourth tier cities, more and more manufacturers have turned their sights to this market and begun to enter the market. Under the influence of subtle influence, the vision of users in this area will slowly open and they will be more willing to accept it. New products and new technologies, rather than just focusing on prices, while the socio-economic development, and the changing orientation of the country's investment direction, also make them have a higher tolerance than before, can focus on the product's cost, is The relationship between brand and performance and price. Third and fourth tier cities began to realize that what brands mean, such as services, many users have clearly felt the different service concepts brought about by different brands, and the responsiveness of services. At the same time, “brand goods†has a longer warranty period and better product scalability. The value behind these brands is gradually being accepted by third- and fourth-tier cities. At the same time, this high value-added product will allow local partners to obtain higher value. The profits make them more motivated.
Of course, due to the uneven economic development in various regions, such as the coastal cities in the third and fourth tiers, the economic affordability may be equivalent to the internal second-tier. At the same time, there are also some special places inside, which include the development of the country's investment, such as banking, transportation, prisons, and hospitals; there are local economic initiatives, such as local energy industry and tourism. Its economic acceptability will be closer to the east and higher than the average level in the west. The focus on product cost performance is not the same. If companies want to develop these markets, they need to do long-term planning. Through their own ideas, they slowly guide customers. It is he who makes decisions more rationally.
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