Recently, the Cixi Private Sector Association Yulin Branch and Yulin Industry and Commerce Institute established the brand atmosphere of “branding small companies and creating famous brands†to further guide, encourage and support enterprises to register trademarks, use trademarks, and protect trademarks. The brand construction work guidance stations of Xinpu, Yulin, Qiaotou, and Shengshan have promoted the trademark laws and regulations for the enterprises in the area, stimulated the enthusiasm of the enterprises for brand creation, rationalized the brand-building ideas, and conducted research according to the industry characteristics and brand status of the company. For enterprises "create brand" tailored.
Most of these days, most companies have obtained a "trademark brand development proposal", which is printed with the conditions for declaration of China's famous and provincial and municipal famous trademark qualifications and brand development strategies, recommendations, etc., as long as the company is in the hands of a trademark, trademark application Planning and tailoring became more convenient and clearer. This is one of the specific service contents of the newly established brand building work guidance station.
In recent years, Xinpu, Yulin, Qiaotou and Shengshan towns have implemented industrial clusters and transformation development strategies, forming a pattern of economic development with private economy as the main body. At present, these four towns already have more than 10,000 enterprises of various types, 21 companies with an annual output value exceeding 100 million yuan, and 16 state-level high-tech enterprises. They have built a nationwide home appliance base in Xinpu Township and a national cloth corner clothing in Shengshan Town. Production bases, Yulin Township domestic shoes and hats electronic network base, Yantou Village, Qiaotou Town, waste plastics recycling resource base and other five industrial clusters, formed a home appliance, mechanical bearings, clothing cloth shoes and caps and electronic networks, solar energy The five pillar industries of photovoltaic and waste plastics rejuvenation resources have become the world's largest sales and licensing solar photovoltaic production base and the country’s largest home appliance production base. At the same time, under the guidance of the “industry + farmer + base†agricultural industrialization development model, a 30,000 mu grape base, 20,000 mu foreign currency earning vegetable base and 100,000 mu sea-farming culture base have been formed, enjoying the “hometown of Chinese home appliances and grapesâ€. Reputation. So far, the town has owned 27 national brands, including 11 famous Chinese products, 15 well-known Chinese trademarks, and 1 famous Chinese export brand; over 20 provincial famous brand products and famous brands.
Nowadays, the township brand construction work guidance station has erected a bridge between the enterprise and the industry and commerce departments, forming a new pattern of town brand construction based on industry and commerce as the leading factor, the township government as the basis, and the full-time professional staff as the basis.
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