Today's furniture market is described as justified by the charming eyes of chaotic flowers, but the variety of products offered by many merchants still cannot meet the growing consumer demand. However, when the post-80s generation, which advocates individuality and rejects the "similarities", has gradually become the main body of market consumption, this contradiction is more prominent. Therefore, custom furniture is rapidly becoming popular in the market, and the demand is increasing. According to relevant statistics, customized furniture has occupied about 10% of the entire furniture market, with good development momentum and huge prospects.
Customized furniture to meet individual needs is widely sought after
It is understood that many furniture manufacturers that originally made only standardized products have already identified the demand and started or plan to start making customized furniture. When interviewing consumers, a couple who were buying custom wardrobes told reporters: "Although the finished furniture styles are very good, they are not necessarily suitable for our house, and I always feel that it is not the one I want. Satisfy your own desire 100%. And targeted customization can make better use of the space in our home. "
Furniture market blowing "custom" wind industry to improve the urgent need to cross the "triple door"
In fact, the rapid development of customized furniture is not without reason. Throughout the entire industry, customized furniture has achieved a win-win situation for consumers and businesses. As far as consumers are concerned, they can meet different individual needs, and consumers can become furniture designers, regardless of size or style, they can match their personal aesthetic colors. In addition, this approach enables consumers to more actively participate in home design, and it will be easier to experience comfort in the future. For merchants, the customized approach has solved the problem of inventory backlog, reduced the risk of backlog due to the unsalable sale of finished furniture, and accelerated the capital turnover. Moreover, in the customization method, designers have increased the intensity of communication with consumers, and it is easier to develop products that are close to consumers, so as to adjust the product line of finished furniture. Opened in 2009, Jianfeng directly designated Feimei Home Furnishing This created a product set called "small space and large furniture", this series is the process of communication with consumers when it originated in custom furniture.
After more than ten years, the furniture industry has experienced a spiraling process from manual customization in small workshops, to industrial production, and then to high-tech mechanized customization. We have seen that personalization has become a future development of the furniture industry. Under the guidance of this general direction, furniture customization will certainly become a necessary supplement to finished furniture. This "tailor-made" product customization, in the final analysis, meets the personalized needs of consumers. With the increasing popularity of the custom furniture concept, a series of problems behind it can not be underestimated.
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