Do not take the unusual road, low-cost marketing strategy, popular market

Compared with celebrity endorsements, advertising cannonballs and other high-cost marketing tools, many low-cost marketing programs on the market have unexpectedly achieved great success. Low-cost strategies have gradually gained the attention and attention of merchants.

What exactly is low-cost marketing? Why does it have such a big charm? Below, please follow Xiao Bian to explore the relevant knowledge of low-cost marketing!

Low-cost marketing = absolutely low-cost marketing program?

the answer is negative. This is a relative concept. The basis of the low-cost marketing effect is whether the output and influence you have invested is far greater than the expected scenario. For example, A and B also sell a product. A sells the product at a counter in the mall, minus the cost of the investment. The return is generally, but basically meets the expectations; B has registered a free account on the e-commerce website, and Regular group purchase discounts, spike concessions, and considerable returns, far exceeds projected revenues. His merchandise has been passed down from customers' reputation for being inexpensive.

Common low-cost marketing carrier

Word of mouth

success case

A pizzeria called "Flying Pie" in Edwards has successfully launched a novel marketing program "It's Your Day." Every day, the pizzeria's website announces its name today. For example: July 20 is “Helen” Day, then, on the 20th of July, five lucky winners named Helen will be invited to the pizzeria to make a free pizza and photograph it on the website of the store. The shop will ask the people who have been there to provide the names of the friends, and vote for the names of the five lucky winners of the following week. They will be announced on the website in advance. At the same time, they will tell the viewer to see their friends’ names and welcome them to come. Experience.

As the saying goes: "One pass, ten pass hundred". The influence of word of mouth can not be underestimated, but this is sometimes even the cost of billions of dollars of advertising is difficult to match the promotion. If your product is praised and spread by many people every moment, it will form a powerful broadcast network, which means that your product has successfully entered the market. This type of marketing is undoubtedly low cost and high returns.

Implantable sexual transmission

success case

The students who have played at the Happy Farm must be familiar with “Yue Life Fruit and Vegetable Juice”. There are “Yue Live Farm” which can only be used for organic fertilizer irrigation. You can also squeeze “Yue Live Fruit and Vegetable Juice” to give to friends, play games in you. During the process, we naturally synchronized the "Yue Live" product concept: "green, environmental protection, freshness, health, fashion", and in recognition of such ideas. Wyatt's fruit and vegetable juice successfully defeated its counterparty and stood out, allowing people to quickly remember its loud name and fashion features. This is undoubtedly a very successful typical implanted entertainment marketing case.

Originally, products can also have life, can also represent an idea, and even lead the trend. Give it a try, maybe the next market leader is you.

Event Marketing

success case

"The best job in the world", I don't know if you still have an impression on this job posting?

This is a job advertisement that creates promotional myths during the financial crisis. Seemingly an ordinary job advertisement, behind which hides a huge market impetus, so that Hamilton Island of Australia once again firmly seize the people's attention.

The content of this ad is as follows:

"The best job in the world: recruit an island caregiver and pay $150,000 a year for half a year."

Such high treatment has attracted a lot of attention, and curiosity and bonus incentives have caused a large number of candidates to log in to the island's website to participate in maritime elections. Recruitment activities lasted for one year from the beginning to the end of the year, and the high click-through rate of the Internet has saved Hamilton Island enough to make the market more profitable than the cost of the advertisement itself.

Low-cost marketing strategy

The product itself must be attractive

In other words, as the main body and carrier of publicity, the quality and philosophy of the product itself are crucial. If the product itself promotes the concept of exaggerated quality or unhealthy, then once it is seen by the public, it will be a fatal blow to the product and it will not be able to promote it again in the market. Therefore, "pragmatic" is necessary.

Subjects must meet audience psychology, novelty, novelty

Obsolete themes, overdue topics, obviously can not seize the hearts of consumers. If your theme stimulates people's nerves and stimulates people's desire to explore and continue to follow, your product market theme has the vitality of promotion.

Don't go anywhere

It is suggested that companies choose an accurate market entry point to open the product market. After the initial success, the company will carry out the second promotion strategy and gradually spread. At the beginning of promotion, avoid advertising on the overall situation and promote the general trend. This will only bring mass psychological fatigue.