Fertilizer industry and farmers need to be upgraded simultaneously

In mid-February, the reporter came to the Shandong peninsula with the topic of the Central No. 1 document. He visited production companies and distributors in succession and interviewed several farmers randomly. Found that manufacturers are using new technologies for product upgrades; and fertilizer agents are thinking about how to improve service capabilities in the competition; but farmers are still immersed in planting, little understanding of national policies, and the lack of information also leads them in the market The passive status, while their awareness of scientific fertilization is still insufficient.

With regard to market conditions, fertilizer manufacturers are cautiously optimistic about the fertilizer market in the spring of this year. They are full of worries about future competition. Because last year's changes in agricultural products led to fluctuations in farmers' income, the start of spring plowing this year will be slow due to fluctuations.

Song Jie, Chairman of Qingdao Sanon Fukang Fertilizer Co., Ltd., Shandong:

Product upgrading requires the use of trace elements

Qingdao Sannong Fukang Fertilizer Co., Ltd. has always been committed to the development of BB fertilizer. In recent years, it has laid a solid market foundation in the eastern part of Shandong Province, formed a certain brand influence in Yantai, Qingdao, Weifang and other regions, and gained the recognition of farmers. , And gradually deeper in parts of western Shandong and Hebei Province. In the past two years, the company has followed the pace of the market, with a farmer-oriented harvest. Its products are mainly BB fertilizers, but it is not limited to BB fertilizers and has developed a series of new fertilizer products. For example, the “Wohang” brand is based on ordinary products. It includes various trace elements such as fulvic acid, amino acids and calcium, zinc, boron, molybdenum, rare earth, etc., as well as rooting agents, soil conditioners and other plant growth. Regulators, using double chelating technology, form an elemental form that is easy for crops to absorb, and is suitable for a variety of economic crops. The high-efficiency of the “Wohang” series products has made it highly recognized by farmers in the peanut growing areas in the Jiaodong Peninsula. With the gradual maturity of the “Jiayi” and “Furunde” brands, and the high-speed and stable development of “Jinpai” water-soluble fertilizers, “Wohang” double chelated fertilizer will become a new economic growth point.

When talking about the Central No. 1 document, Song Jie mentioned the important role of trace elements in the development of the industry. In recent years, great changes have taken place in rural areas. Young people have fewer lands to grow and old people have become the mainstay of farming. This change will inevitably promote the acceleration of land circulation. With the acceleration of land circulation, large-scale growers will put the input-output ratio on top of the selection of fertilizer products. In the current soil conditions, trace elements have become short-circuits for crops to absorb nutrients. Therefore, in the past two years, trace elements have received more attention in the company's product development. At the same time, this year's Central Document No. 1 highlights agricultural science and technology and also reflects the state's demand for upgrading the chemical fertilizer industry. In the future industrial upgrading, the scientific application of trace elements will be an important development direction.

Zhao Julan, General Manager of Jiayi Fruit Industry Cooperative, Zhaoyuan City, Shandong Province:

The first competition for high-efficiency new products is to fight for the future.

Qin Julan had been trading chemical fertilizers for many years and talked about the upgrading of fertilizer products. She felt deeply touched. In the early 1990s, the fertilizers in rural areas were basically only ammonium bicarbonate, urea, and diammonium, and the other was farmyard fertilizer. From 1997 to 1998, the local began to use compound fertilizer. Compound fertilizer is not only easy but also more effective than diammonium. Better, so since then, the popular application of compound fertilizers began; before and after 2004, the number of self-employed individuals of chemical fertilizers increased, compound fertilizers began to add trace elements, and local economic crops also added organic matter. From that time on, they began to manage chemical fertilizers. The personnel began to understand the “cask theory” of crop nutrition; since 2008, county-level agents have begun to pay attention to the promotion of biological bacterial fertilizers, and the slow-release fertilizers and urea formaldehyde have begun to appear during this period. The upgrading of chemical fertilizer products has been a step for several years.

In particular, in recent years, the fertilizer industry has begun to move toward normalization and standardization, and the amount of stolen content and counterfeit goods has been reduced. The competition of various companies is the content of science and technology and the effect of products. The same is the content of 45, the same is a mu of land, the same is invested 100 yuan, the effect is not the same. The more companies pay attention to the content of science and technology and pay attention to scientific fertilizer, the better the product will be. Qin Julan's devaluation in the past few years is the highly efficient new type of products, among which the series of fertilizers, such as Jiayi, Wohang, and Jinpai, based on Sannong Fukang Fertilizer.

Speaking of the Central Document No. 1, Qin Julan first mentioned service. She said that we should not just send fertilizer to the fields, but also let the farmers see real results. With increasingly fierce competition, who can do a good job in agrochemical services in the future, who can win in the competition?

Daoqin Street Office, Zhaoyuan City, Shandong Province, China

Planting apples for fifteen years fertilizing and listening to fertilizer stores

Older than 60 years old, planted 15 years of apple. Last year, he had better luck. Apple's tree was sold out. It cost 3 yuan per catty. When he sold it, it was the best time for Apple to market. Now it's less than 2 yuan a pound. Last year, he invested a total of five or six thousand yuan in chemical fertilizers and pesticides, and one ton of compound fertilizer.

The old man said, "How can the apple tree be fattened? What kind of fertilizer should he use? He doesn't understand. He grows what others do. What brand of fertilizer he buys, what brand he buys. In recent years, the change in the use of manure in apples has increased the amount of organic manure in the base fertilizer, and the habit of flushing urea for more than a decade has been common. Lao Yu did not know anything about the Central Document No. 1. Talking about agricultural science and technology, he laughed and said that some people came to the village to talk about scientific fertilization lessons. However, he did not hear it once. People at the soil fertilizer station did not. Contact, fertilizer retail store is the only source of fertilizer technology.

Zhaofeng City, Shandong Luofeng Subdistrict Office Jiayi Fertilizer Sales Office Sun Yongsheng:

Fruit level has improved market information is a weakness

Sun Yongsheng sold more than 200 tons of chemical fertilizers last year. At the same time, he also operated seeds and pesticides. He promoted the promotion of fertilizer, medicine, and species. He said: "Now the customer is God. The peasant makes a phone call and I can dispense the medicine immediately and send it to the farmer."

Now farmers' planting level has been increasing year by year. From the previous single fertilizer to the current new fertilizer, the farmers' ability to accept is very fast. At the same time, farmers also pay attention to the quality of apple cultivation, preferring to reduce production, but also to improve the quality. But Apple's market is the weakness of the peasants.

Sun Yongsheng not only pays attention to the effects of the fertilizer used by farmers, but also pays attention to the farmers' harvest. Due to the recent poor market conditions, the current enthusiasm of farmers to purchase fertilizer is a big difference from last year. Last year, when Apple was just under the tree, the market was relatively good. A pound can be sold for about 3 yuan. Because the farmers think that the follow-up market will be better, they have reluctant to sell, but Apple's market has gradually declined, and the price difference between last year and nearly half. At present, 40% of farmers in the hands of farmers are still in Curry. They believe that there should be room for decline in the prices of fertilizers like apples, so farmers' current purchases of fertilizers are a lot less than they were last year. Sun Yongsheng reluctantly said: "Can fertilizer prices fall like apples? It is impossible. According to the current market conditions, it does not matter if it rises. What farmers eat is the lack of information."

Zhaofeng City, Shandong Province, Jinling Town, large planting, Jiayi Fertilizer Sales Department Chen Zhifeng:

Farmers are not bad money to see the key

When it comes to Apple's market conditions and farmers' psychology of purchasing fertilizer, Chen Zhifeng and Sun Yongsheng share the same view that farmers lack understanding of information. When talking about farmers purchasing fertilizer psychology, Chen Zhifeng said that he had the greatest feeling in the past few years. That is, farmers are not bad. As long as the effect is good, farmers will not care about the price of fertilizer.

Due to the large number of local economic crops, Chen Zhifeng believes that farmers' income has increased relatively quickly in previous years. The apple planting area in the town increased by at least 300 mu last year, and the trend of growth has not changed and the momentum is getting more and more fierce. . What is the pursuit of economic crops? The key is the quality of the crop. What does the quality depend on? Not only does it require field management, it also requires good fertilizer and requires good service from the fertilizer shop. For fertilizer shops, managing high-quality chemical fertilizers and providing quality services are the key to development.

When talking about the Central No. 1 document, Chen Zhifeng stated that it is a good thing for the state to promote agricultural science and technology. The key is to increase farmers' awareness of scientific fertilization, not blindly applying fertilizers, and not blindly congregating. He hopes that the state will increase its propaganda and let farmers and excellent fertilizer manufacturers become beneficiaries.

Gu Yunjian, a strawberry grower in Gujia Village, Mailianzhuang Town, Laixi City, Shandong Province:

One million mu of blind-fertilized strawberry is put into more than 10,000

In Gujia Village, there are more than a dozen farmers who have set up a vegetable shed to grow strawberries. According to Gu Yunjian, a farmer, the purchase price of strawberries this year is quite different from that of last year. Last year's strawberry prices stabilized at 6 yuan per catty, and this year's price was only 4 yuan. When the reporter asked why the price dropped, Gu Yunjian stated that he himself was not clear why the purchase price would drop, and the strawberry buyer did not tell them why. Last year, the income of strawberries on 1 mu of land was mostly around 15,000 yuan, and the income from Daejeon was quite abundant. But when talking about strawberry fertilization, the reporter was taken aback.

When planting strawberries in September, the base fertilizer will use organic fertilizers such as pig manure and chicken manure, and dozens of kilograms of compound fertilizer, and then it will rely on topdressing (high-nitrogen type) once every ten days to give the strawberry “strength”. Gu Yunjian said that he has been planting strawberries for three years and it is unclear what types of fertilizers the strawberries are for, because they have not been consulted by experts in townships and counties, and those who do not know about strawberry fertilization have given advice to them. People in fertilizer shops do not know much about strawberries. Farmers buy high-quality, affordable food when they buy fertilizer. Last year, he used more than 10,000 yuan of fertilizer on this shed. When it comes to trace elements, Gu Yunjian is awkward. They usually look at the content of nitrogen, phosphorus, and potassium in fertilizers. They don't pay attention to trace elements, and they don't use trace elements.