Geothermal floor market evolution of the competitive landscape

With the rise of market demand, geothermal flooring, an important market segment for the flooring industry, is attracting more and more companies into this competitive area. Whether it is the traditional northern market or the emerging southern market, companies are investing more and more new products and technologies in order to take the initiative before the upcoming market breaks out. So far, what kind of competitive landscape has evolved in the geothermal floor market?

Due to the good environmental performance, natural texture and other factors, solid wood flooring has always been favored by high-end consumer groups. However, for geothermal floors, solid wood flooring is hardly a priority for consumers. “Compared to pure solid wood flooring, solid wood flooring is more popular in the geothermal market, and it can also be universal, because its own structure determines its stability is better than solid wood and strengthening, and is more suitable for geothermal.” Sublimation Yunfeng new material marketing limited Wu Xiangyong, the company’s brand director, said, “Intensive flooring, due to its economic benefits, has also occupied a number of markets and can reach a 40% to 50% share, followed by solid wood flooring accounting for 30% to 40% of the share, and only 10% of geothermal. The floor is solid wood."

The personage inside course of study explains, the ordinary solid wood multilayer floor must involve the tension problem after the temperature change - if the heat shrinkage after the surface plate material is large, the foundation plate plate shrinkage is small, the surface plate will have the surface crack because of the tension effect.

Therefore, many companies are constantly exploring new solid wood geothermal solutions in various aspects such as plastics and production processes. For example, both nature and del flooring use soy gum as a binder to solve the problem of formaldehyde release; Anxin chose a tropical wood with strong adaptability as flooring.